Michael Pieper

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Google Revenue Misconceptions

Michael Pieper posted an article on - Dec 12, 2010, 10:46 pm
Google claims to be the ultimate online entity, offering free software and tools, but it all comes at a cost to the consumer. In today’s age of social media, search engine optimisation & search engine marketing, there is a misconception that anyone can do it. If you know how to edit some meta ta...
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Search Engine Marketing Technology Update

Michael Pieper posted an article on - Dec 10, 2010, 4:04 am
After some Family time-off, we are back with the launch of the Hong Kong Jewish Community Centre Website and Social Media Marketing campaign for Hiking Hong Kong. Hiking Hong Kong recently embarked on a Social Media Marketing campaign to increase their Facebook Fan numbers and to make their website...
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What is your reading level?

Michael Pieper posted an article on - Dec 9, 2010, 6:39 pm
Google have added a new feature to their advanced search which allows you to select the reading level of the articles that you would like returned. From a searchers perspective this is an advantage for those seeking higher quality articles or websites. From a webmasters perspective this can be a ve...
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Google Search Results Expand Relevant Listings

Michael Pieper posted an article on - Nov 17, 2010, 1:02 am
For a long time Google Search had restricted search results to only two listed URL’s per domain. Usually the homepage will be listed first, and one other most relevant page listed also depending on its relevancy to the user’s query. That has finally changed back to (and better) the way that it ...
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Bing Passes 10% Market Share

Michael Pieper posted an article on - Sep 16, 2009, 8:42 pm
Well done Bing! Before long Bing will be the second most popular search engine behind Google, however use is sure to drop off once the excitement has dissipated. I could see Bing getting up to a potential 20% (blatant guess) market share, perhaps until dropping down and settling at around 16-18%. C...
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Google Fast Flip – Google's Newspaper & Magazine Reader

Michael Pieper posted an article on - Sep 15, 2009, 8:15 pm
Google Fast Flip is a Google Labs application/style of search that is currently in testing mode. Read more about Google Fast Flip in this article by Greg Sterling. Google Fast Flip lets you browse news articles and the like as if you are browsing through a newspaper. This visual representation make...
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Mobile Search 101 – Recommended Reading

Michael Pieper posted an article on - Sep 15, 2009, 3:12 am
With mobile communications advancing at the rate they are, it is likely that we will see more and more websites adapting to mobile formats as well as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising catering for this market also. Mobile advertising is poised to grow 74 percent t...
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The Link Between Search and Social – Recommended Reading

Michael Pieper posted an article on - Sep 14, 2009, 2:35 am
Linda Evans from Search Engine Watch explains the important link between search and social media and why you should not be afraid of social media – particularly of social media being beyond your control. Social media is becoming the corner stone of the web, evolving every day and challenging the ...
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The Long Tail of SEO and PPC

Michael Pieper posted an article on - Sep 11, 2009, 6:09 am
Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below: SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo. The long tail can be applied to both Search Engine Optimization (SEO) and Pa...
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Google Domination & Longer Search Queries

Michael Pieper posted an article on - Sep 8, 2009, 11:34 pm
Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year. Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% over last...
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Paid Search Without Keywords – Recommended Reading

Michael Pieper posted an article on - Sep 7, 2009, 10:09 pm
It looks like Google may be introducing paid search without using keywords to target clicks in sponsored results on Google. This would be done by way of choosing categories that your business is related to. Read more on Paid Search Without Keywords here. What effect this will have on Google’s ran...
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Wordpress Advanced Newspaper Theme – Recommended Reading

Michael Pieper posted an article on - Sep 7, 2009, 8:39 am
Blog Perfume always supply quality Wordpress resources and this Advanced Newspaper Theme is no exception. Check out this Advanced Newspaper Wordpress Theme @ Blog Perfume. Advanced Newspaper Theme
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Email Marketing & Search Engine Optimization (SEO)

Michael Pieper posted an article on - Sep 4, 2009, 4:22 am
Rand Fishkin from SEOmoz talks about email Marketing (and a little SEO) in this Video below. Although this content is a little more technical, the general gist of it is easily understood. SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.
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