Minicom B.

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Digital Signage at Entertainment Venues – Green Day Example

Minicom B. posted an article on - Nov 10, 2009, 4:13 am
No, we are not talking about the green digital signage - we are talking today about the American band Green Day and their nice, transformable and digitalized stage. The event took place on las...
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The key for raising advertising sales is good content!

Minicom B. posted an article on - Nov 9, 2009, 5:56 am
It really is a vicious circle; good content helping our industry to grow. The blog at Rise display in a way underlines this (I couldn’t resist support the posting and react) and made my posting here...
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DOOH Installation at MacDan's, France

Minicom B. posted an article on - Nov 5, 2009, 8:18 am
In the pretty town Nimes, France, is the textile and decorations shop MacDan. In this colorful shop, our digital signage agent spotted the following installation (see the picture below...
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The VIRTUAL Digital Signage Expert Tour goes LIVE

Minicom B. posted an article on - Nov 3, 2009, 10:12 am
And now – to take the Digital Signage Expert Tour – you don’t have to invest money into visiting the shows, or even move from your comfortable chair! Why is that? Simple reason – we brought th...
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Tips & tricks for content

Minicom B. posted an article on - Nov 2, 2009, 10:31 am
The signage business as a whole is all about impact. How can we catch our customers? I just want to give you a couple of tips concerning clips you produce. 1. Always remember the ‘two times rule’....
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Digital Signage at Entertainment Venues – The jazznojazz Example

Minicom B. posted an article on - Nov 2, 2009, 8:50 am
Talking about digital signage at entertainment venues… Eleventh time in a roll jazznojazz festival was taking place last weekend in Zurich. Compared to the previous year, next to the Chick Corea and...
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A Really Interesting Read

Minicom B. posted an article on - Oct 30, 2009, 10:52 am
There is so much news every day on all of the different quality websites about Digital Signage that it is sometime a daunting task just to sift through it all. Last week however I saw an article that...
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OVAB Europe attractive for OOH Companies

Minicom B. posted an article on - Oct 29, 2009, 9:14 am
German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “...
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Siel-Satis-Radio – Showing the French Market Trends

Minicom B. posted an article on - Oct 28, 2009, 7:29 am
Siel-Satis-Radio is one of the two big digital signage events in France. L'Affichage Dynamique had a significant place at this years show, which took place October 20-22 in Paris, although the ult...
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Three cheers for Bus.tops!

Minicom B. posted an article on - Oct 27, 2009, 4:43 am
Wow. Talking about creativity! Talking about impact! In case you missed it; last week there was an announcement about Bus.tops (see bus-tops.com). They invented THE most creative use of screens, to re...
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U2 Webcast on Youtube – What a stage!

Minicom B. posted an article on - Oct 26, 2009, 5:02 am
Last night, or early this morning on central European time, U2 held a concert in Los Angeles’ Rose Bowl Stadium. So, what special about it, concert like any other? Well this one had two points which...
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OVAB Europe Munich Conference - Twitter Summary

Minicom B. posted an article on - Oct 22, 2009, 3:18 am
  Unique content on our blog yesterday - we were doing the LIVE coverage of Munich OVAB Europe Digital Signage conference –Ronni Guggenheim was tweeting from that event! Since this blog...
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SERVUS! A milestone for OVAB Europe

Minicom B. posted an article on - Oct 21, 2009, 1:20 am
Servus aus Munchen, where the DS industry from all over the world gathers for the OVAB Munich DooH conference. Yesterday, the day before the conference, the OVAB board met for its quarterly meeting, h...
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Wisdom of Video and Italian Digital Signage Market

Minicom B. posted an article on - Oct 20, 2009, 7:35 am
When I think about digital signage in Italy, my first thought is: so many museums with an urgent need for some signage, preferably digital! Imagine Uffizi in Florence with running presentations about ...
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What about German Digital Signage?

Minicom B. posted an article on - Oct 19, 2009, 8:09 am
Last Friday I was on a business trip to Frankfurt. Arriving there and meeting my contact at the Frankfurter Bahnhoff, I was surprised. Surprised in two ways. The railway station really took my breath....
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Digital Signage Business Climate Index dropped – it got colder for 4 degrees

Minicom B. posted an article on - Oct 15, 2009, 8:37 am
We talked already about it in one of our previous posts, but lets repeat it: The business climate is a mean of the balances of the business situation and the expectations. According to ...
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OVAB Europe Conference Delegate Pass – with Discount

Minicom B. posted an article on - Oct 13, 2009, 8:44 am
What does it take to digitize traditional billboards and posters? What are the principles of communication at the Point of Sale? Does industry need Audience Metrics Standard – standard for qualifyin...
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Airports are the real pioneers in digital signage

Minicom B. posted an article on - Oct 12, 2009, 8:51 am
Somehow the last weeks a lot of online postings aiming at our industry wrote about signage at airports. About a raise of ad sales on airport screens, new creative initiatives which are being built and...
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Wild East, Soft West

Minicom B. posted an article on - Oct 8, 2009, 3:08 am
I have been advocating for long time the theory and fact, that the real, long term future is in the East. CeBIT Turkey once again underlined my view. Although, coming from the west, all looks rather l...
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Orient Express

Minicom B. posted an article on - Oct 6, 2009, 1:44 pm
After all the shows I walked last week I thought I should afford myself a bit a different exhibition experience, so I flew to Istanbul to CeBIT Turkey, where our partner Saben, in partnership with Min...
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Dijital Iletisim at CeBIT Eurasia

Minicom B. posted an article on - Oct 6, 2009, 9:25 am
 For the tenth time, the CeBIT Eurasia is taking place in the Istanbul, from 7th to 10th of October. Great opportunity to present DS Vision Wall – multiscreen video wall, which supports 3, 4, 6, or...
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New Blogger on the Block

Minicom B. posted an article on - Oct 5, 2009, 5:48 am
As we are looking for the people who can offer added value and unique views to digital signage industry and to our readers, we are pleased to welcome today our new blogger - Piet Hein Goossens. Pie...
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Creativity is King! Not Content!

Minicom B. posted an article on - Oct 5, 2009, 5:28 am
So, when asked to start my own postings about content and creation at the Minicom blogspot, I didn’t hesitate to say yes immediately. Having a passion for content and creation this is the perfect pl...
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How to stick a poster on a screen...

Minicom B. posted an article on - Oct 2, 2009, 2:27 pm
I just returned home after a long week of exhibitions. I gave already my view about Digital Signage Show in London - see our blog. I continued from there to Viscom in Düsseldorf and have to admit tha...
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I Thought We Were Going Crazy - Players at Screens?

Minicom B. posted an article on - Oct 1, 2009, 12:39 pm
How do fight a persistent trend? What is the best strategy for getting your message across? How do you overcome the disconnect between what designers design and the practical reality of every day us...
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Successfull start of Digital Signage Expert Tours at VISCOM

Minicom B. posted an article on - Oct 1, 2009, 11:20 am
The VISCOM trade fair started successfully. Reed Exhibitions as the organizers of the VISCOM did also an excellent job on attracting people who have been not familiar so far with the Digital Signage a...
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put your heads together!!

Minicom B. posted an article on - Oct 1, 2009, 8:37 am
A quick report from the London Digital Signage Show. It's a marathon this week - three European exhibitions in a single week in London, Düsseldorf, Madrid..... why can't the show organizers ...
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VISCOM Trade Show organizers expect 10.000 visitors

Minicom B. posted an article on - Sep 30, 2009, 10:25 am
VISCOM, the leading visual communications trade fair, will start tomorrow in Düsseldorf. The organizers expect a successfull show with more than 10.000 visitors. "The fact that the number of exhibito...
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Digital Signage Experts on European Tour

Minicom B. posted an article on - Sep 30, 2009, 5:21 am
Experts are on the European tour this week! First stop – London, Olympia - Digital Signage Show Europe. Date: September 30 – October 1. Second stop – Düsseldorf, Germany - viscom dÃ...
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Science Fair or Digital Signage Event

Minicom B. posted an article on - Sep 29, 2009, 10:45 am
Last Friday, here in Zurich, we had a pleasure of taking part in the Night of the Research (Ger. Die Nacht der Forschung). This is one of those special events when the future of world’s science “s...
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Oktoberfest doesn't like Digital Signage

Minicom B. posted an article on - Sep 25, 2009, 2:19 am
NEC invited its partners to the Oktoberfest. No doubt it is a unique experience, particularly if you like beer and Bavarian food. Thank you at this place to NEC which really know how to host, includin...
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Parking Ticket Prices - Info System at Strassenverkehrsamt

Minicom B. posted an article on - Sep 24, 2009, 5:32 am
This morning, I made a visit to the road traffic licensing department, well known Strassenverkehrsamt, in Winterthur. Two huge screens, on which were running all kinds of useful information, like ...
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Digital Signage and European Basketball

Minicom B. posted an article on - Sep 21, 2009, 1:30 am
Talking about Poland & digital signage… Yesterday was the final of European Championship in Basketball, which was held in various cities in Poland. The Polish championship organizers proved to b...
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Poland calling

Minicom B. posted an article on - Sep 17, 2009, 7:19 am
We are attending today the "Digital Signage Trends" conference in Warsaw, organized by PDSA, the new Polish digital signage association. Once again, a great event organized very professionally. The a...
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Digital Signage meets High Society Charity

Minicom B. posted an article on - Sep 16, 2009, 3:25 am
At the Laureus Charity Night in Zurich last weekend digital signage was a built-in part of the show. Some 25 displays around the location were used to support the fund raising event with background in...
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The Tour's next Stop – The Digital Signage Show Europe, London

Minicom B. posted an article on - Sep 15, 2009, 4:47 am
Yes, another one! This time, the host is the beautiful city of  London, and the show is The Digital Signage Show Europe. As at all previous ones, the tour is “an educational framework, helping v...
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IBC - do it right or leave it

Minicom B. posted an article on - Sep 14, 2009, 12:51 pm
I travelled today to IBC and on top of agenda was obviously the digital signage pavillon which was widely advertized and pushed all over. When I finally found it at the rear end of hall 8 I thought I ...
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Bookstore – A World of Its Own – A Digital World

Minicom B. posted an article on - Sep 14, 2009, 3:53 am
The autumn semester is approaching, so I made a tour over my favourite bookstores. Next to the new colours in technical section, I was happy to see that they finally digitalized! A screen of the avera...
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IKEA Switzerland Digital Signage, episode 2

Minicom B. posted an article on - Sep 10, 2009, 9:57 am
We already reported about the screens that were seen at one of the IKEA shops in Switzerland. This time, the dark side of the installation is captured. On the pictures one can see what is in the backg...
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High Quality 3D Signals over CAT5 @ IBC

Minicom B. posted an article on - Sep 9, 2009, 2:05 am
Real-time 3D digital signage – without any glasses? Imagine the following: stunning 3D effects running on 46’’ xyz 3D display, connected by CAT5 cable using HDMI extender! And you can see it wit...
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Volleyball, Scoreboards, Izmir & Istanbul, Turkey

Minicom B. posted an article on - Sep 8, 2009, 7:59 am
The European volleyball championship for men is taking place these days in Turkey. The competition is held in two sport arenas – Halkapinar Sports Hall in Izmir (on the picture above) and Abdi Ipekc...
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Philips advertising on Picture Frame Display

Minicom B. posted an article on - Sep 3, 2009, 3:40 am
Yet another paradox of everyday life – one of the world’s biggest screen manufacturers is advertising on simple picture frame display. The pictures are taken by our digital signage agent in Jum...
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Reducing TCO – The strategic Game

Minicom B. posted an article on - Sep 2, 2009, 9:04 am
I love this ad! It reminds me over and over again on how important it is to plan a digital signage installation. And it is, as well as chess, a strategic game. But, one is not alone in making decision...
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Interview with Eli Sasson, CEO & President @ Minicom

Minicom B. posted an article on - Aug 31, 2009, 6:56 am
Eli Sasson, President and CEO of Minicom Advanced Systems has just been interviewed @ Minicom KVM IT blog. A bit more then six months after the Minicom’s split into two dedicated divisions – Di...
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LED Screen as the Highlight of Open Air, Arbon

Minicom B. posted an article on - Aug 31, 2009, 4:00 am
LED Screen was definitely the highlight of the SummerDays Festival, held last weekend in Arbon, Switzerland. Although the competition, in the shape of Deep Purple and Huriah Heep, was more than tough....
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UEFA Champions League draw in Grimaldi Centre, Monaco

Minicom B. posted an article on - Aug 27, 2009, 12:28 pm
Lionel Messi is the footballer of the year, UEFA just announced it on the draw of the Champions League groups. The event was taking place at  Grimaldi Centre, in Monaco. The stage in the Pri...
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Konstanz, Germany – The Non-Digital Town

Minicom B. posted an article on - Aug 24, 2009, 3:16 am
The German town Konstanz is one of my favourite one-day travel destinations. It is only 60km away from Zurich and lies on the third biggest lake in Europe – Bodensee. The town is well know in the...
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Digital Signage in Japan – low recognition, but steady growth

Minicom B. posted an article on - Aug 20, 2009, 3:40 am
DSE reported yesterday about the free white paper in Research on Asia production. One of the conclusions of the study, is that “the recognition level of digital signage is lower in Japan compared...
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Cinema & Billboard Advertising

Minicom B. posted an article on - Aug 18, 2009, 4:47 am
  Very nice post at The Mainframe blog. In the post has been discussed which points cinema and billboard advertising have in common. Conclusion: no wonder both media have projected “strong growt...
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Digital Signage at Tamoil Gas Station

Minicom B. posted an article on - Aug 13, 2009, 8:36 am
Our digital signage agents just reported from the field – there is a digital signage installation to be seen at the Tamoil gas station close to Bern, Switzerland. On the display on each pump ...
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