Peter G.

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Big, niche or dead?

Peter G. posted an article on - Nov 27, 2009, 5:42 am
The big question for any business is how to survive. How big is big? How niche is niche? How dead is dead? A lot of businesses (Woolworths, MFI etc) were dead but would not admit it. So what about the...
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Career site SEO - ignore it at your peril

Peter G. posted an article on - Nov 26, 2009, 2:47 am
I have read a few posts recently and heard a few ad agencies suggest to clients that SEO is not something to worry about. Maybe if you are Rupert Murdoch you can take that view but for a corporate car...
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Best UK Recruitment Blog 2009 - Sirona streaks ahead

Peter G. posted an article on - Nov 25, 2009, 3:44 am
Don't worry, no naked pictures (this time). I did a blind poll late last week and according to the results Sirona is out of the trap first and streaking ahead with the most votes so far.  But doe...
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Linkedin Lemmings - fantastic!

Peter G. posted an article on - Nov 25, 2009, 2:37 am

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Seth Godin may be wrong on this one?

Peter G. posted an article on - Nov 24, 2009, 4:18 pm
Looks like Seth felt the urge to follow me (:>] in commenting on Rupert Murdoch thinking of blocking search engines from his site.  His very short post "Murdoch has it backwards" basically says:...
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Recruitment 20??: You will charge agencies!

Peter G. posted an article on - Nov 24, 2009, 5:53 am
I can imagine the agency owners scoffing at such a suggestion when they can hardly charge out their services as it is let alone PAY employers!  But the game is changing and maybe this is not such a b...
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Murdoch versus Google - the gloves are off!

Peter G. posted an article on - Nov 24, 2009, 5:33 am
According to recent reports Rupert Murdoch is considering blocking search engines from his sites as he gets ready to charge for content. Of course there are many views and opinions on who will win...
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Best UK Recruitment Blog 2009 - Come on refereeeeeee

Peter G. posted an article on - Nov 24, 2009, 3:38 am
What is it with the referee of this very serious competition.  Having asked for my blog to be given the correct name in the list I am still waiting for it to be corrected.  A slight of hand on Louis...
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Corporate Recruiters Handbook: 20+ years knowledge in 1 place for FREE

Peter G. posted an article on - Nov 23, 2009, 7:26 am
As crazy as it may seem, I really am giving this Handbook away for free.  Not only does it include everything I have learn't over the last 20+ years, but it also comes with an e-mail support pro...
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Best UK Recruitment Blog 2009 - Sirona and Botman conspire against me

Peter G. posted an article on - Nov 23, 2009, 4:01 am
Sirona are out to win this year and have even pulled out the big guns to help (see Unblog point 4).  But maybe Andy needs to focus his efforts in helping out Rafa; or has he given up on European foot...
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Best UK Recruitment Blog 2009 - Louie's rules

Peter G. posted an article on - Nov 23, 2009, 1:56 am
On what basis did the Top 10 become the Top 10.  Believe it or not, there was good reason.  Here follow the Top 10 rules with the blogs that offend Louie rule-by-rule. Writing a few recent posts i...
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There's gold in them thar CV's

Peter G. posted an article on - Nov 20, 2009, 10:05 am
Linkedin are constantly adding more and more features to make search ever easier and Monster are launching the teeth gnashing Power Resume Search.  Then of course we have the CV parsing technologies ...
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Best UK Recruitment Blog 2009 - My Top 10

Peter G. posted an article on - Nov 20, 2009, 5:08 am
I went through the entire 32 entries for the 2009 awards (sad I know) and asked the panel to pick their Top 10. And in no particular order, here are their Top 10.  The rest I'm afraid are go...
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Best UK Recruitment Blog 2009 - United Together

Peter G. posted an article on - Nov 20, 2009, 4:41 am
The public votes; not us.  No, we can't sing or dance and that's not our hair but we do have our own band of merry followers.  Will Louise cast the final deciding vote or will she let it go ...
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Jobpapido - radical dudes they tell me

Peter G. posted an article on - Nov 20, 2009, 2:17 am
I contacted Jobrapido today to enquire about their XML job feed or API.  I loved the response so much I had to share it! "Jobrapido is a young and fast growing company with a presence all over Eu...
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Best UK Recruitment Blog 2009 - The battle is ON!

Peter G. posted an article on - Nov 19, 2009, 3:35 pm
The 2009 contest started this week but having seen the list there are very few real contenders; bit like the Premiership!  Or will we see Man City Madler use his newly acquired millions to race to t...
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Should you split test job adverts?

Peter G. posted an article on - Nov 18, 2009, 6:46 am
I am lucky to know some great technical people which allows me to do some clever split testing of copy to see what works for me.  But should recruiters be getting into this level of detail for job ad...
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Great new interface in the Typepad admin area.

Peter G. posted an article on - Nov 18, 2009, 5:52 am
Great new interface in the Typepad admin area.
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Who you calling stupid, stupid?

Peter G. posted an article on - Nov 17, 2009, 5:14 am
I wonder how long it will be before people stop bleating on about the ROI of social media or in our case, social recruiting.  Oh, of course, you don't need an ROI because it's free - stupid o...
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Recruitment 20??: You will sell "product"

Peter G. posted an article on - Nov 16, 2009, 9:14 am
As direct recruiters have to continuously prove themselves they will need to look to move ever closer to a "net zero cost-per-hire."  If they don't, the RPO vendors will continue to circle ahead ...
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Why job boards will pay you

Peter G. posted an article on - Nov 13, 2009, 6:34 am
Following on from my post Who will do the doing? Recruitment 20?? here's the first part. I predict that job boards will pay large brands to advertise. The likes of Tesco and Boots are much b...
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LinkedIn Recruiter for Agency and Executive Search Recruiters

Peter G. posted an article on - Nov 13, 2009, 1:47 am
Another great add on from Linkedin but what are they becoming?  A CRM tool?  A SaaS CV database?  An ATS?  Will you need your own talent pool anymore?  Will you have a choice?  Maybe an API a la...
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Who will do the doing? Recruitment 20??

Peter G. posted an article on - Nov 12, 2009, 7:24 am
The world never stops changing and recruitment is a sector that is full of innovators but alas, recruitment is still seen by too many businesses as an annoyance.  But, here is what I think will happe...
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Social Recruiting ROI

Peter G. posted an article on - Nov 12, 2009, 3:46 am
I hate to use the term ROI as it is so over hyped for social media.  I attended a social media conference in Exeter recently that had some a great speakers and was very well organised but, when it ca...
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Quality over quantity - how big brands do not always work

Peter G. posted an article on - Nov 6, 2009, 6:30 am
As more and more people have less trust of the big brands, niche becomes the preferred option.  They don't need the volume like the big brands do.  Lesser known employer brands could maybe learn...
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Social Recruiting Presentation

Peter G. posted an article on - Nov 5, 2009, 10:14 am
Interesting and very good presentation by Jason Buss.  Intrigued by some of the $ suggestions. Recruiting With Social MediaView more documents from Jason Buss.
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Cost-per-hire

Peter G. posted an article on - Nov 5, 2009, 5:04 am
What if your boss said you had to get your cost-per-hire to less than £100?  Assuming you are smart enough to already have it to £500 then that is an 80% reduction!  That's pretty much what In...
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New Facebook Fan Page - great new design for Welcome Page

Peter G. posted an article on - Nov 3, 2009, 9:30 am
Really pleased with the new landing page; maybe you can become a Fan?  Click here to see it for real!
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Just one......recruitment process

Peter G. posted an article on - Oct 26, 2009, 10:48 am
A recruitment process is a recruitment process.  No one is that special that they need a special recruitment process.  Of course they have them mapped out and configured into their ATS at great expe...
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Bad service: blame HR

Peter G. posted an article on - Oct 26, 2009, 9:47 am
When David Beckham scores the winning goal in the 89th minute of the 2010 World Cup from one of his famous free kicks he will be the hero of the England (again).  Or will Fabio Capello be se...
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What's a marketing process?

Peter G. posted an article on - Oct 23, 2009, 9:16 am
Ask any recruiter and they'll have a recruitment process; even if it is only "in their head" it will kind of exist.  There will also be: An interview process. An assessment process. A new hire ...
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How about keeping in touch?

Peter G. posted an article on - Oct 23, 2009, 5:30 am
The typical sales and marketing approach to new customers compared to existing customers never changes.  Too much focus on new and not enough on the old i.e. those that have given you money and would...
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Search matters

Peter G. posted an article on - Oct 23, 2009, 2:25 am
On the basis that a lot of Corporate Recruiters still quote job boards as one of their biggest costs they want to reduce maybe a little more effort on site optimisation may help.  My resident SEO Gur...
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Who's buying who in the ATS market? Stepstone and Mr Ted anyone?

Peter G. posted an article on - Oct 9, 2009, 1:54 pm
It is only a matter of time before Axel Springer finally acquire Stepstone. For further details read: STATEMENT BY THE BOARD OF DIRECTORS OF STEPSTONE ASA IN CONNECTION WITH THE MANDATORY OFFER MADE ...
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Personnel Today Guru ponders his future

Peter G. posted an article on - Oct 7, 2009, 4:32 am
Now I know why he always has his eyes closed; dreaming of what he would like to be. Dream on Guru, dream on.  Mrs Guru just wants you to get on with the DIY work at home.
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Are you a Master Recruiter?

Peter G. posted an article on - Oct 6, 2009, 9:50 am
Some people think of “the system” as their recruitment system which is fair enough. I am thinking about a lot more than just the ATS. McDonalds is a hamburger joint to most people but to McDonal...
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Who's got a pretty Face(book Page) then?

Peter G. posted an article on - Oct 6, 2009, 5:26 am
Luckily not too many – yet! But the number is growing and here are a few to look at. Ernst & Young – the one everyone talks about. Hutchison 3G – early days yet. Welcome Financial – good...
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Bloggers: the loud minority or another dying breed?

Peter G. posted an article on - Oct 6, 2009, 2:38 am
I subscribe to 20 blogs.  I have left my reader unchecked for about 6 weeks as a test to build up 717 unread posts.  Here are some interesting stats: 550. (Mashable) 71. (AllFacebook) 17. 17. ...
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The digital operations manager

Peter G. posted an article on - Oct 5, 2009, 8:02 am
The continual growth of social networks has pushed more site designers/owners to add more social modules to engage their visitors.  According to a New Media Age article Kellogg's for example are ...
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How job boards killed job ad creativity and how Twitter brings it back (maybe)

Peter G. posted an article on - Oct 5, 2009, 2:50 am
When I was a young recruiter we used the local press to attract staff using semi-display ads.  For those that have never heard of these, or have just forget, we paid by the line.  The more lines, th...
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The Corporate Recruiting System

Peter G. posted an article on - Sep 9, 2009, 4:46 am
When I was a young mechanic we followed a system for anything from making a cup of tea to rebuilding an engine.  All the big marketing Guru's tell you about "the system" they use and why it wor...
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Are agencies like farmers?

Peter G. posted an article on - Sep 8, 2009, 10:43 am
The old saying of "All farmers claim to have no money" (but really have lots) can maybe be applied to recruitment agencies?  Why do I say this?  I am finding that direct recruiters are primarily...
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Fat Face Jobs

Peter G. posted an article on - Sep 7, 2009, 6:29 am
I am a big fan of the Fat Face brand so use this post as a bit of free advice (for them) on how they could minimise a possible loss of response to an advert. In their advert, which was off line in Ret...
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DSGi staff poke fun at Customers

Peter G. posted an article on - Sep 7, 2009, 2:23 am
As usual, whenever a well known organisation has current or ex-employees making negative comments about customers on any of the social networking sites, it makes the news.  Well, this time it is DSGi...
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Take no risk and blame the status quo!

Peter G. posted an article on - Sep 2, 2009, 5:07 am
Image courtesy (I hope) of Despair, Inc. I am saddened by the amount of direct recruiters that are still quoting agencies and job boards as their biggest recruitment cost.  How can this be when there...
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What can a recruiter tweet about?

Peter G. posted an article on - Sep 1, 2009, 6:51 pm
Here's a really useful post from Fistful of Talent written by Jessica Lee: Using Twitter for Employment Branding? 15 Things Recruiters Can Tweet About...
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Best Buy: Why (some) UK retailers should be scared

Peter G. posted an article on - Aug 28, 2009, 4:51 am
How many UK retailers really display this kind of open, forward thinking, modern leadership?
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Social Media Revolution Video

Peter G. posted an article on - Aug 21, 2009, 5:59 pm

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Direct Recruiting Strategy

Peter G. posted an article on - Aug 21, 2009, 2:05 pm

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