Peter G.

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Quality over quantity - how big brands do not always work

Peter G. posted an article on - Nov 6, 2009, 6:30 am
As more and more people have less trust of the big brands, niche becomes the preferred option.  They don't need the volume like the big brands do.  Lesser known employer brands could maybe learn...
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Social Recruiting Presentation

Peter G. posted an article on - Nov 5, 2009, 10:14 am
Interesting and very good presentation by Jason Buss.  Intrigued by some of the $ suggestions. Recruiting With Social MediaView more documents from Jason Buss.
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Cost-per-hire

Peter G. posted an article on - Nov 5, 2009, 5:04 am
What if your boss said you had to get your cost-per-hire to less than £100?  Assuming you are smart enough to already have it to £500 then that is an 80% reduction!  That's pretty much what In...
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New Facebook Fan Page - great new design for Welcome Page

Peter G. posted an article on - Nov 3, 2009, 9:30 am
Really pleased with the new landing page; maybe you can become a Fan?  Click here to see it for real!
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Just one......recruitment process

Peter G. posted an article on - Oct 26, 2009, 10:48 am
A recruitment process is a recruitment process.  No one is that special that they need a special recruitment process.  Of course they have them mapped out and configured into their ATS at great expe...
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Bad service: blame HR

Peter G. posted an article on - Oct 26, 2009, 9:47 am
When David Beckham scores the winning goal in the 89th minute of the 2010 World Cup from one of his famous free kicks he will be the hero of the England (again).  Or will Fabio Capello be se...
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What's a marketing process?

Peter G. posted an article on - Oct 23, 2009, 9:16 am
Ask any recruiter and they'll have a recruitment process; even if it is only "in their head" it will kind of exist.  There will also be: An interview process. An assessment process. A new hire ...
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How about keeping in touch?

Peter G. posted an article on - Oct 23, 2009, 5:30 am
The typical sales and marketing approach to new customers compared to existing customers never changes.  Too much focus on new and not enough on the old i.e. those that have given you money and would...
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Search matters

Peter G. posted an article on - Oct 23, 2009, 2:25 am
On the basis that a lot of Corporate Recruiters still quote job boards as one of their biggest costs they want to reduce maybe a little more effort on site optimisation may help.  My resident SEO Gur...
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Who's buying who in the ATS market? Stepstone and Mr Ted anyone?

Peter G. posted an article on - Oct 9, 2009, 1:54 pm
It is only a matter of time before Axel Springer finally acquire Stepstone. For further details read: STATEMENT BY THE BOARD OF DIRECTORS OF STEPSTONE ASA IN CONNECTION WITH THE MANDATORY OFFER MADE ...
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Personnel Today Guru ponders his future

Peter G. posted an article on - Oct 7, 2009, 4:32 am
Now I know why he always has his eyes closed; dreaming of what he would like to be. Dream on Guru, dream on.  Mrs Guru just wants you to get on with the DIY work at home.
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Are you a Master Recruiter?

Peter G. posted an article on - Oct 6, 2009, 9:50 am
Some people think of “the system” as their recruitment system which is fair enough. I am thinking about a lot more than just the ATS. McDonalds is a hamburger joint to most people but to McDonal...
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Who's got a pretty Face(book Page) then?

Peter G. posted an article on - Oct 6, 2009, 5:26 am
Luckily not too many – yet! But the number is growing and here are a few to look at. Ernst & Young – the one everyone talks about. Hutchison 3G – early days yet. Welcome Financial – good...
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Bloggers: the loud minority or another dying breed?

Peter G. posted an article on - Oct 6, 2009, 2:38 am
I subscribe to 20 blogs.  I have left my reader unchecked for about 6 weeks as a test to build up 717 unread posts.  Here are some interesting stats: 550. (Mashable) 71. (AllFacebook) 17. 17. ...
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The digital operations manager

Peter G. posted an article on - Oct 5, 2009, 8:02 am
The continual growth of social networks has pushed more site designers/owners to add more social modules to engage their visitors.  According to a New Media Age article Kellogg's for example are ...
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How job boards killed job ad creativity and how Twitter brings it back (maybe)

Peter G. posted an article on - Oct 5, 2009, 2:50 am
When I was a young recruiter we used the local press to attract staff using semi-display ads.  For those that have never heard of these, or have just forget, we paid by the line.  The more lines, th...
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The Corporate Recruiting System

Peter G. posted an article on - Sep 9, 2009, 4:46 am
When I was a young mechanic we followed a system for anything from making a cup of tea to rebuilding an engine.  All the big marketing Guru's tell you about "the system" they use and why it wor...
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Are agencies like farmers?

Peter G. posted an article on - Sep 8, 2009, 10:43 am
The old saying of "All farmers claim to have no money" (but really have lots) can maybe be applied to recruitment agencies?  Why do I say this?  I am finding that direct recruiters are primarily...
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Fat Face Jobs

Peter G. posted an article on - Sep 7, 2009, 6:29 am
I am a big fan of the Fat Face brand so use this post as a bit of free advice (for them) on how they could minimise a possible loss of response to an advert. In their advert, which was off line in Ret...
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DSGi staff poke fun at Customers

Peter G. posted an article on - Sep 7, 2009, 2:23 am
As usual, whenever a well known organisation has current or ex-employees making negative comments about customers on any of the social networking sites, it makes the news.  Well, this time it is DSGi...
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Take no risk and blame the status quo!

Peter G. posted an article on - Sep 2, 2009, 5:07 am
Image courtesy (I hope) of Despair, Inc. I am saddened by the amount of direct recruiters that are still quoting agencies and job boards as their biggest recruitment cost.  How can this be when there...
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What can a recruiter tweet about?

Peter G. posted an article on - Sep 1, 2009, 6:51 pm
Here's a really useful post from Fistful of Talent written by Jessica Lee: Using Twitter for Employment Branding? 15 Things Recruiters Can Tweet About...
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Best Buy: Why (some) UK retailers should be scared

Peter G. posted an article on - Aug 28, 2009, 4:51 am
How many UK retailers really display this kind of open, forward thinking, modern leadership?
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Social Media Revolution Video

Peter G. posted an article on - Aug 21, 2009, 5:59 pm

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Direct Recruiting Strategy

Peter G. posted an article on - Aug 21, 2009, 2:05 pm

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