Rachael C.

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May all your days be bright.

Rachael C. posted an article on - Jan 5, 2012, 2:30 pm
It’s a new year, darling. Did you feel the shift when the clock gently ticked over from 2011 to 2012? I did. It was like a huge sigh of relief. Like a releasing, a letting-go. It was like I finally let the mantle of last year fall off my shoulders and puddle in the floor. And I stepped out o...
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From Rhiannon, With Love

Rachael C. posted an article on - Dec 25, 2011, 11:56 am
Today I want you to know how much I love you. And I want you to know that I see you. I want you to know that your pain was not for nothing. I want you to understand that your struggles defined your character; they chipped away at the precious gem of your true self, and polished those parts of you ...
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Extermination Marketing: Stop hearing crickets every time you make an offer.

Rachael C. posted an article on - Dec 17, 2011, 12:14 pm
What’s that sound? Crickets? Again? You’ve noticed this trend lately, haven’t you: your launches are light, list signups are down to nearly nothing, and nobody wants your amazing, life-changing products. It feels like nobody is listening to you. It’s terrifying, isn’t it. Remember that...
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Excellence versus Perfectionism

Rachael C. posted an article on - Dec 12, 2011, 10:00 am
Excellence is the practice of doing your best, all the time. Excellence is pushing yourself to the brink and beyond, in the name of your great work. Excellence means tying up the loose ends, following the trail your customers take to be sure they won’t get lost. Excellence means thinking about ...
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Meet Rhiannon

Rachael C. posted an article on - Nov 30, 2011, 3:57 pm
I am new. I am old. I am the same as I was, but I will never be the same. My name is Rhiannon, and I am an entrepreneur. I want to change the world with love – and I already have. My legacy surrounds me. With every person I touch, it grows. This year, I left an abusive husband. There are many ...
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A Musical Manifesto In Four Parts: Part Two, For the dreamers and the doers, the boostrappers and the lovers.

Rachael C. posted an article on - Nov 22, 2011, 9:00 am
It’s the second week of launching here at Brand Harmony Studio, and I’m so excited to introduce my two new coaching packages! Like before, I chose this music video to accompany your reading. Enjoy, darling. Now that I’ve called you to join my community, to be part of a support system for you...
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A Musical Manifesto in Four Parts: Part One, You Are Not Alone.

Rachael C. posted an article on - Nov 14, 2011, 1:00 pm
We are re-launching the former Caffeinated Business Commmunity as the Brand Harmony Business Community, and today is the launching day. I wanted you to know how deeply I love this community, and that I am extending my hand to any of you who need this right now. Also, this music video is beautiful ...
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Risk

Rachael C. posted an article on - Sep 1, 2011, 3:38 pm
You cannot get what you want without risk. Risk is intrinsic to life: in love, in business, in every aspect of who we are, we must risk something to get something else (someone else, somewhere else) that matters. We spend a lot of time trying to avoid risk. We don’t want to be afraid. We don’t...
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Rest

Rachael C. posted an article on - Aug 10, 2011, 1:59 pm
Throughout the collective consciousness of the entrepreneurs I know right now, the topic of rest is coming up. More than that, it’s demanding to be heard. Our bodies and our minds want us to listen and to cherish who and what we are, by giving ourselves the rest we truly need. Your resting place...
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Limited Edition websites, only available for the summer.

Rachael C. posted an article on - Jul 11, 2011, 4:00 pm
This is a quick post to let you know that, after offering this special low-cost website to my list (and now half of them are spoken for), I’m offering it to you here. Click here to get a Limited Edition website before they’re all gone! And don’t forget to tell your friends!
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Find freedom by blending family, work, and life: the StartUp Yours course review.

Rachael C. posted an article on - Jul 11, 2011, 5:00 am
StartUp Yours, a course by the brilliant Laura White-Ritchie, is (in her own words) “the only family-friendly business startup course & grant program made especially for freedom-seeking parents & their awesome kids.” I want to let you know up front that this is not an affiliate promotion. Laura...
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What truly matters.

Rachael C. posted an article on - Jul 7, 2011, 5:00 am
Something that has happened to me, to my perception of the world, since my husband and I separated because of his violence: I am now allergic to even the merest hint of violence. I can see it a mile away. I can look back through this new lens of hard-won understanding, and see all its markers along...
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Find your harmony, find your purpose, find your magic.

Rachael C. posted an article on - Jun 30, 2011, 2:45 pm
This is a guest post by Peggie Arvidson. Enjoy. Let’s talk about this idea of harmony. Rachael writes about it beautifully when she speaks about the interconnectedness of life and work. This is true no matter whom you work for, but it’s at the core of everything when you’re in business for ...
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Don't hold back.

Rachael C. posted an article on - Jun 15, 2011, 5:40 pm
This is a short, powerful espresso shot of adrenaline. I wrote it just for you. Yes. For you. If there is something holding you back, change it. It is all, ultimately, in your power. You are the master of your life. You are in charge of your own destiny. No one but you holds the keys to your fa...
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Trust in your own wisdom.

Rachael C. posted an article on - Jun 6, 2011, 12:39 pm
Right now, since Tuesday last week, I am a single parent. I have the blessing and responsibility of taking care of all four of my children on my own, instead of being able to share the jobs of fixing meals, doing the laundry, homeschooling, playtime, and bedtime. My husband and I did not separate i...
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Nobody understands why they should buy from you.

Rachael C. posted an article on - May 29, 2011, 11:00 am
When nobody understands what you stand for, nobody will buy from you. So, in terms of harsh reality, if you brand is confusing, you won’t make money. But before you start tearing out your hair and running screaming down the street (literally or figuratively), let’s talk about why we’re unint...
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Stop DIY-ing your business for the wrong reasons.

Rachael C. posted an article on - May 26, 2011, 7:45 pm
There is something about our sense of self-worth that informs our need to DIY every step of the business process, even when to do so is to accept mediocrity simply because it saves us time or money. When we believe that we must do everything, either because we do not believe anyone else is capable ...
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The difference between high-end design and a $1200 website.

Rachael C. posted an article on - May 24, 2011, 5:27 pm
I’ll be completely, totally, unashamedly honest with you. I feel very uncomfortable talking about the difference between a $1,200 website and a $10,000 website. Mostly, this is because I used to charge $1,200 for a website. Hell, I used to charge $500 for a website and feel relief when the clie...
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The stories that are both.

Rachael C. posted an article on - May 22, 2011, 1:37 pm
This blog is a diary. A series of letters. I write my thoughts in it, and my intentions, and my most deeply felt dreams. I cannot always express what I fully mean; but I am always, in each moment of writing, being my most vulnerable. I offer you an intimacy that is difficult to contain. It lives o...
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Psst, I'm Not Here Anymore!

Rachael C. posted an article on - Mar 24, 2010, 9:59 pm
I’ve put my blog posts (from here and from the Design Studio Blog) at my new (old) domain: caffeinatedelf.com. You can re-subscribe to my RSS feed by clicking here, or by going to the new website and oohing and aahing and then subscribing from there. ;) Thanks for following me. *MWAH*
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[Download] F*** Convention: Wallpaper Set!

Rachael C. posted an article on - Mar 16, 2010, 4:30 pm
This is a wallpaper that I MYSELF wanted to have on my desktop today, so I made it for you too. :) Enjoy, my lovelies! And remember: this is not safe for work. That is, if you’re the conventional type. (Haha, I’m making a joke.) Fuck Convention Download the whole set here: Fuck Convention ...
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[Download] More Money Does Not Equal More Time: Wallpaper Set!

Rachael C. posted an article on - Mar 10, 2010, 1:50 pm
I’ve been wanting to do wallpapers for a while now, and FINALLY, today, a terrific epiphany fell right into my lap over at Marissa’s latest blog post about Little Right Lies. (Go on, read it, IT ROCKS.) This wallpaper set comes with a fullscreen size, a widescreen size, and an iPhone size. Tel...
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How Making A Plan Frees You From Needing The Plan

Rachael C. posted an article on - Mar 9, 2010, 2:13 pm
My head’s been stuffed absolutely full of wonderful productivity and strategizing ideas lately. During Lift Off, Pam and Charlie spent a lot of time working with us (and helping us to work with ourselves and each other) on our plans for our lives and for our businesses. They wanted to know: what ...
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Love Lifted Me

Rachael C. posted an article on - Mar 5, 2010, 11:30 pm
It’s a beautiful old hymn that I used to sing in church when I was a girl. I can still hear the tinny piano music and the voices of the sweet older ladies, earnestly harmonizing together to make a beautiful haunting sound on a Sunday morning. Love lifted me… love lifted me… when nothing else ...
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Stuff That Doesn't Suck #2: Vacation Edition

Rachael C. posted an article on - Feb 22, 2010, 6:14 pm
I’m sitting here in bed, where I’ve been most of the day, feeling sick and yucky and overall out-of-energy. I used up ALLLL my creativity last week, and all my energy, and gosh if I don’t feel like a dry well right about now. Last week, I posted the very first Stuff That Doesn’t Suck, and ...
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