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Rajan S.

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Narrow Your Business Focus and Dominate Your Market

Rajan S. posted an article on BIG Marketing for Small Business - Dec 15, 2009, 4:09 pm
I recently read an excellent book called The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Although a little dated – published in 1995 – the...
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MySpace Should Focus on Youth, Artists and Counter Culture

Rajan S. posted an article on BIG Marketing for Small Business - Nov 27, 2009, 1:20 pm
CNet asked me and a few others one of the biggest questions looming in social media circles today: “How can MySpace Beat Facebook?” MySpace has lost a fifth of it’s US traffic since...
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No Fire Sales at Apple This Holiday Season, Or Ever

Rajan S. posted an article on BIG Marketing for Small Business - Nov 25, 2009, 2:06 pm
Even with the economy in the tank, the people at Apple continue to show outstanding profits and sales, all without pulling the trigger on deep discounts and fire sales to compete this holiday season. ...
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Om Malik And Guests Discuss Perfect Hosting for Startups

Rajan S. posted an article on BIG Marketing for Small Business - Nov 20, 2009, 2:44 pm
GigamOM and PEER 1 Hosting are putting on an event called FutureHosting and broadcasting it live on webstream, Dec 3rd at 9:30am PST. The live panel discussion will be hosted by leading technology blo...
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Top 5 Free Services to Build a Website

Rajan S. posted an article on BIG Marketing for Small Business - Nov 12, 2009, 1:23 pm
If you’re a small business without a website, I have one question for you: What the hell are you waiting for? If the idea of high costs or technical know-how is still stopping you, then you need...
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Banner Ads Are Better Than Clicks Suggest

Rajan S. posted an article on BIG Marketing for Small Business - Nov 5, 2009, 6:08 pm
I attended the ad:tech Digital Marketing event in London back in September and sat in on an intriguing presentation by ComScore about online banner advertising and how more and more people are clickin...
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Cloud Hosting Still Cloudy for Many Businesses

Rajan S. posted an article on BIG Marketing for Small Business - Oct 26, 2009, 1:48 pm
Oracle co-founder Larry Ellison believes cloud is just water vapor. All the buzz in web hosting these days is around cloud hosting. From large providers like Amazon Web Services (AWS) to the Rackspac...
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Make Your Website Your Best Salesperson

Rajan S. posted an article on BIG Marketing for Small Business - Oct 23, 2009, 2:35 pm
While stacking up your sales department is a good way to drive inbound leads and sales, I find that many businesses are overlooking the potential for a rockstar salesperson: their website. Don’t b...
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Early Bird Tickets Available for Malcolm Gladwell in Vancouver

Rajan S. posted an article on BIG Marketing for Small Business - Oct 6, 2009, 5:34 pm
Lindsay Smith announced today on her blog that early bird tickets are now available for the F5 Expo featuring bestselling author of Tipping Point and Outliers, Malcolm Gladwell. As I mentioned in an e...
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Google Wave Reinvents Email

Rajan S. posted an article on BIG Marketing for Small Business - Oct 5, 2009, 1:27 pm
Just watched the demonstration of the new Google Wave. Very impressive product that I can’t wait to try out! Does someone out there have an invite they can send me? It takes the best features of...
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About Me

Rajan Sodhi is a marketing guy obsessed with branding, online marketing, and social media. He is passionate about the endless opportunities for small businesses on the web, and is determined to help them get on board – hence, the purpose for this blog. He has produced several award-winning campaigns and his writings have been published in online and print medias across North America. He serves as Vice President of Marketing and Communications for top five hosting provider PEER 1 and its sister company ServerBeach.

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