Rajan S. posted an article on
BIG Marketing for Small Business
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Feb 6, 2012, 3:50 pm
One thing small businesses are always short of is time – and blogs take a lot of it. Here are 10 practical tips for making your blog more productive without the need for a huge investment of time or money.
1. Add Two Conversion Activities to Your Blog
A fatal flaw for any blog is failing to of... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Feb 6, 2012, 3:36 pm
When considering your business’s SEO needs, there are a few ways to go and each come with their own set of benefits and faults. Figuring out what is best for you or your company is a good place to start. SEO can either be done through an agency or by your very own in-house team and each provides t... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jan 31, 2012, 12:57 pm
Internet marketing continues to be a quickly growing field, making a big impact in school course offerings. Courses in Internet marketing start as early as high school, and students at Utah’s Davis High School are learning to look at websites like Facebook, Twitter and YouTube in a whole new light... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jan 24, 2012, 3:03 pm
Video Marketing on YouTube is a must for small businesses and startups in 2012. YouTube videos are longtail pieces of marketing content that can drive organic traffic to your website for many years to come. Here are 15 tips to know about marketing on YouTube.
1. Anyone Can Do a Video
The best par... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jan 23, 2012, 8:00 am
... likely to share it with others through email, Twitter, Facebook and LinkedIn. They may even re-blog your post with links back to your website. Another way to drive traffic is to write ... impact keywords related to your business, then develop content incorporating these words on your website... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Dec 7, 2011, 5:44 pm
Have you ever seen the Old Spice commercials? Chances are if you have, you’ve seen them on YouTube. The Old Spice commercials first premiered as a television campaign, quickly turning viral once they appeared on YouTube. Viewers sent the links to their friends, rapidly spreading them throughout th... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Nov 3, 2011, 5:17 pm
Is your email marketing program fizzling? Here are 10 ways to improve your email marketing strategy to drive higher response and engagement.
1. Deliverability, verifiability, and bounce reduction.
Permission-based lists and clean data have the best chance of getting response. Make sure your email ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Nov 3, 2011, 1:31 pm
According to Facebook‘s blog, there are over 800 million users on the site. According to Alexa’s rankings, Twitter is the third highest rated social media site, with Facebook being the first and YouTube being the second. Many online marketing experts agree that social media can play a major role... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 27, 2011, 6:38 pm
Starting a new business but not quite sure whether to incorporate, set up a limited partnership or simply have a sole proprietorship? The folks at Business.com have put together an infographic to help you choose the right business structure for you. Check it out.
Visit Business.com for more resour... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 20, 2011, 1:53 pm
The biggest challenge for today’s small business is to create a significant online presence. The Internet is growingly complex and competitive. When a user searches for say Auto Loans, an auto loan provider can show up in the search result in one of two ways: a paid search ad (PPC) or an organic... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 18, 2011, 9:14 am
According to MetricMail, half of the top one million Alexa-ranked websites use Google Analytics (GA). These include popular sites like Dailymotion, Twitter, Answers.com and Myspace. Google Analytics allows a webmaster to measure site visitors, time spent on pages, bounce rates, and much more. But ho... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 17, 2011, 12:30 pm
When it comes to the word branding, many small businesses mistakenly think that it is only important for larger companies. Branding is the true essence of marketing for all businesses. Until and unless you brand your company and product properly, you cannot expect to attract the right audience or di... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 10, 2011, 12:00 pm
With the recent widespread availability of smartphones and tablet devices, digital mobile form submission is now a business reality – eliminating the costly, slow and error-prone paper form process. Online services like ProntoForms improves the accuracy and speed of reporting data from the field,... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Oct 4, 2011, 1:40 am
750 million registered users on Facebook. Over 25 million on Google+. With so many people connecting and sharing their intimate details within these social networks, comes the risk of having your personal information being used for purposes you are unaware of. PEER 1 Hosting has released the latest ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Sep 23, 2011, 2:28 pm
Myself and Chris Breikss, Co-Founder of 6S Marketing, will be speaking together at the 15th Annual Soho-SME Expo in a panel discussion on social media strategies for business.
The popular event organized by long-time serial entrepreneur and friend, Moe Somani, is being held on Friday, September 3... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Sep 15, 2011, 1:55 pm
Did you know that more than 1.6 billion people now use the Internet? That figure in itself is pretty staggering, but even more staggering than that is the fact that well over half the world’s population now uses a mobile phone. This means that there is a vast mobile market, particularly as the cap... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Sep 14, 2011, 2:04 pm
BIA/Kelsey released an update of its U.S. deals forecast, first issued in March. The firm expects U.S. consumer spending on deals (including daily deals, instant deals and flash sales) will grow from $873 million in 2010 to $4.2 billion in 2015, representing a 36.7 percent compound annual growth rat... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Sep 13, 2011, 9:00 am
Setting up a website is the foremost part of initiating an online business. Once the website is design and deployed, its success or failure depends on several factors, including how well you have maintained it. An efficient website is one which does not only attract customers, but also engages them ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 29, 2011, 1:05 pm
A new study by BIA/Kelsey on American SMB spending suggests that small and mid-size businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years. This trend creat... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 23, 2011, 4:09 pm
Search Engine Journal reports that more than 70 percent of online consumers start searching for a product through search engines. As a small business driving sales, you need to employ a strategy to show up in these search results.
Search Engine Optimization (SEO) can generate thousands of sales le... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 19, 2011, 12:31 pm
You’ve seen them—the strange, square, scrabbled barcodes. These marketing tools are slowly making their way into royalty – Facebook and Twitter – and are not expected to go anywhere, anytime soon. These boxes are known as Quick Response (QR) Codes.
QR codes have been used in Japan for many ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 18, 2011, 2:47 pm
Local media research firm BIA/Kelsey’s most recent Local Commerce Monitor study showed a major jump in the average number of different media used by small and medium-sized businesses for local advertising and promotion—from 3.1 in 2009 to 4.6 in 2010—driven in large part by digital media.
Dig... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 17, 2011, 1:09 pm
It’s difficult not to succumb to the allure of that picture in your head of instant success, raving fans and high returns when launching your small business. Yet for most, success is elusive and requires time, patience, resilience, and often several failures before being achieved. One way to accel... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 11, 2011, 2:32 pm
Here’s something very geeky.
A new infographic from PEER 1 Hosting that illustrates the 70 year history of the Supercomputer. The first Supercomputer was launched back in the 1940s and used electronically operated switches, vacuum tubes, and analog machine movements. Today, the fastest Supercompu... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 11, 2011, 12:44 pm
Do not be afraid of big search engines if you are a small business. Any good business owner or manager knows that Search Engine Optimization (SEO) is a key contributor to the success of a business. While the potential to advertise online is huge, local marketing is the perfect place to start and i... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 10, 2011, 12:38 pm
My team at PEER 1 Hosting obsesses over how to accurately track all of our sales leads back to it’s original source, and have that data automatically populated in our CRM system Salesforce.com. Sources meaning Pay-per-click (PPC), banner ads, organic keywords (SEO), live chat, and phone call. As ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 5, 2011, 2:58 pm
The internet has completely revolutionized the advertising world. Businesses are now focusing more on Internet marketing rather than traditional marketing tactics like newspapers, telemarketing, television, and radio. The main reason is that marketing budgets are tight – and online marketing is ef... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 4, 2011, 4:11 pm
Today, small businesses are facing tough competition from their large competitors. With this increased competition, the marketing strategies to promote your offerings have also changed. One of the best ways to market your small business is to have content on your website which is unique, fresh and i... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Aug 4, 2011, 12:27 pm
“We’ve got to have a Facebook page!”
That’s the exclamation of most small businesses these days. And, while many Facebook business pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest.
Many small business owners are increasingly recognizin... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jul 22, 2011, 3:49 pm
Whether you are selling products via your website or trying to generate new business, building buzz is vital. As with offline marketing, if you can build up buzz around your brand, it will help boost your traffic and interest in your business. Not only can being active online bring direct traffic, i... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jul 21, 2011, 7:06 pm
Example of a Magento ecommerce theme.
Building a successful ecommerce website can be challenging, and require a lot of time and investment to ensure it delivers the online sales you expect. So, before you start building your money-making website, consider these five important things to help you gen... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jul 21, 2011, 3:22 pm
The local newspaper in my city recently ran a “Best of 2011″ feature, revealing readers’ favorite restaurants, bars, boutiques, retail stores, etc. Living in a somewhat touristy town where small businesses are constantly vying for tourist dollars, these types of features have a direct impact ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jul 18, 2011, 12:56 pm
The online advertising industry is one of the fastest growing industries as of late. According to an eMarketer report, online ad spending will grow 20% this year to reach $31.3 billion. As a small business owner, that leaves us wondering where all this online advertising success if being found?
Wel... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jul 6, 2011, 2:15 pm
You’re where you have always wanted to be. You are in business for yourself with loads of growth potential and have products or services that people want and customers purchasing what you have to offer. Your future is bright and there is every chance that you will truly succeed in this endeavor. H... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jun 27, 2011, 12:52 pm
Photo credit
When it comes to blogging, one of the most important steps is selecting the perfect theme for your blog. Of course content is important, but your theme plays a critical role in grabbing and maintaining your visitor’s attention. In some cases, your theme is the deciding factor for whe... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jun 23, 2011, 12:55 pm
Do you find yourself completely lost with the different social media websites out there? Which one should you start with? How to do it? There are indeed many questions that can bother a small business owner that is now starting in the social media world. Below are 5 tips that might prove helpful w... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jun 20, 2011, 3:02 pm
The key to a successful small business is getting in touch with your customers in the most effective and direct way possible. Marketing messages sent via snail-mail can be effective but are slow and costly. Email is instantaneous but easily ignored, or worse, redirected to the junk folder. SMS marke... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jun 14, 2011, 3:25 pm
Anyone actively spending their advertising budget on digital marketing can tell you how important it is to continuously optimize your landing pages to deliver more qualified leads and sales. Testing creative ad copy in your Google search engine advertising (PPC) helps to improve your visitor clickth... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Jun 10, 2011, 3:00 pm
Building a community on Twitter is as much by choice as it is by chance. The people who follow you are likely a healthy mix of robots and people, hopefully more towards the latter. When you are tweeting and retweeting your own content on Twitter, there are social signals that show up in search resul... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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May 30, 2011, 12:25 pm
What does your “About Us” page actually say about your company? Is it a boring sales pitch for your small business?
What many businesses fail at is their “About Us” page, and one of the most common ways they fail is not taking a chance to expose their true colors. If your business just has ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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May 6, 2011, 2:02 pm
With the recent popularity of online advertising shifting from search engine marketing to social and rich media display ad spending, it may be confusing for small businesses to understand where and what to invest in. If your business is already doing pay per click (PPC) marketing on its own, you und... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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May 5, 2011, 2:33 pm
Here are some of what we think is the more useful and important WordPress hacks. Truthfully, the web nowadays is over-flowing with offers and support on WordPress hacks–everyone wants to personalize their WordPress presence to help make their blog truly stands out. There is nothing wrong with that... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 25, 2011, 3:05 pm
Starting a small business is fraught with risk, uncertainty and, yes, myths. So many supposed facts of entrepreneurship are actually old-wives’ tales or outright falsehoods that survive by being repeated (rather than by being true.) If you’re going to make it in the business world, it helps to... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 21, 2011, 3:41 pm
Very funny short film called LiKE by SwitchBack Entertainment features a cameo at the 2:35 mark of a swag item my team produced for the South By Southwest (SXSW) event that took place this past March. Our pink, ServerBeach “I Heart Geeks” ladies tee appears to be getting a bit of a cult followi... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 20, 2011, 1:02 pm
Social media sites have proved to be an effective way of marketing, but is it for every business?
Many businesses, both large and small, have discovered social media sites to be a blessing in disguise — literally — for marketing purposes. Social networking is hugely popular with people of all ... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 18, 2011, 5:28 pm
Social networking sites today are the best means of reaching out to everyone in the community. Facebook, for instance, is one that creates a “ripple effect” when announcing your business to the world–a single Facebook Fan Page can be seen and promoted by more people very easily, regardless of... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 18, 2011, 2:40 pm
Marketing a “branded” business can be a drag. You’ve tried Twitter, tried Facebook but you still feel like you are getting nowhere. Approaching your marketing with branding in mind allows you to create customer engagement, emotional connection and share of voice. If your small business brand i... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 14, 2011, 7:08 pm
Building on the success of nearly 20 new business enterprises in last year’s California Program for Entrepreneurship (CAPE), Santa Clara University’s Leavey School of Business is accepting applications for the next fully subsidized six-month entrepreneurship program that begins in June 2011.
Up... Comment - Like
Rajan S. posted an article on
BIG Marketing for Small Business
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Apr 14, 2011, 4:01 pm
There are so many different opinions on the best way for a business to market online. Whether it is paid search, SEO or social media, there isn’t one consensus best option. As a business owner, you probably hear the following:
“Search engine optimization is long term strategy.”
“Social medi... Comment - Like
Rajan Sodhi is a marketing guy obsessed with branding, online marketing, and social media. He is passionate about the endless opportunities for small businesses on the web, and is determined to help them get on board – hence, the purpose for this blog. He has produced several award-winning campaigns and his writings have been published in online and print medias across North America. He serves as Vice President of Marketing and Communications for top five hosting provider PEER 1 and its sister company ServerBeach.
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