Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Nov 20, 2009, 4:24 am
Social Media Marketing is hot, if you went to any of the more recent automotive conferences, such as Dealer Synergy Sessions in Atlanta, Driving Sales Executive Summit in Las Vegas, J. D. Power Automo...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Nov 15, 2009, 4:30 am
The chart shown above is a larger and slightly easier to read and view image of the Website Traffic Tracking widget provided by Compete, Inc. that is shown on the ADM Showroom page about halfway down....
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Nov 6, 2009, 12:30 am
Find more photos like this on Automotive Digital Marketing Professional Community (ADM) Mike Roscoe and Cliff Banks of Dealer Communications, Inc. have announced that the 8th Digital Dealer Conferenc...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Nov 1, 2009, 1:30 am
With the rapidly emerging predominance of User Generated Content (UGC) activity on Social Networks, photo and video hosting sites, and various types of blogs as a percentage of total consumer online a...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 26, 2009, 9:21 pm
Advanced Twitter Search Operators Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save advanced Twitter Search Queries for continued monitoring of activiti...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 26, 2009, 1:03 pm
Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional People have long shared product opinions with friends and family through word-of-mouth. Today, soc...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 25, 2009, 5:00 am
For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 24, 2009, 3:48 pm
Should Dealers Blend Their Online eCommerce Sites and Assets with Social Media Marketing? Is Automating a Dealer's Inventory Data Feed into a Twitter account to produce a non-stop stream of vehic...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 21, 2009, 7:41 am
Ford Outpaces Industry with 25% Digital Spend Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according t...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 18, 2009, 4:23 am
Study: Social Media Reaches More Shoppers than Search Engines, Portals October 16, 2009 LAS VEGAS — If the auto industry wants to target prospective new-vehicle buyers online, it would more effect...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 17, 2009, 11:16 pm
View From Inside The Panel During the 2009 J. D. Power Automotive Internet Roundtable conference event in Las Vegas from October 14th through 16th I was privileged to have been invited to participate...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 17, 2009, 11:16 pm
View From Inside The Panel During the 2009 J. D. Power Automotive Internet Roundtable conference event in Las Vegas from October 14th through 16th I was privileged to have been invited to participate...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 16, 2009, 5:17 pm
Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch&...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 14, 2009, 7:36 pm
Over at DealerRefresh, Alex Snyder posted the following Blog: We speak a lot about not going forward until we’ve fixed our core processes first, but I’m going to challenge that notion for a minut...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 8, 2009, 3:22 am
LESS THAN A WEEK LEFT, BUT FLIGHTS ARE CHEAP! Hard Rock Hotel Las Vegas Tuesday, Oct 13 - 9 AM to Wednesday, Oct 14 - 1 PM If you have not yet registered, Click Here to receive the special invitatio...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 7, 2009, 4:16 pm
New Study Links Search and Social Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore sh...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Oct 1, 2009, 4:37 pm
Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source Trusted Medium Using social media sites for both online and offline networking is one of the most im...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 30, 2009, 12:10 am
Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement? Let's face reality, It’s no longer fresh news to car dealers that consumers have ad...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 22, 2009, 8:20 pm
... implement social media applications, was by integrating the "widgets" or social media syndication functionality into ... sponsored online community sites, and then installing third-party widge...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 22, 2009, 11:46 am
Could the Dangers of Texting While Driving Make Twitter the Most Dangerous Network? Crowd Science Survey Digs Deep Into Mobile Twitter Habits Crowd Science revealed some interesting findings from a ...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 22, 2009, 4:29 am
Download the spreadsheet below to see list of General Motors approved CRM and Lead Management Tools for compliance with GM OneSource: GM OneSource Certified CRM-LM Tools.xls
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 20, 2009, 12:37 pm
Patrick J. Moorhead Director of Emerging Media Razorfish Original Source Article: Cost and ROI for Mobile Campaigns Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced Ma...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 20, 2009, 4:37 am
Twitter Power Users Solidify Dominance - Popularity feeds itself The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 17, 2009, 9:40 pm
Online Measurement - What Your Lead Management System Will Not Tell You While Online Advertising Offers Greater Accountability than any other Media, Measurement of Online Campaigns is Far From Being ...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 17, 2009, 12:24 am
Ralph Paglia is presenting at the 7th Digital Dealer Conference in Nashville, TN during the morning General Session on Tuesday November 3, 2009. Check out Ralph's presentation details at: Ralphert...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 16, 2009, 3:29 am
Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents) McKinsey's Global Survey Measures the Business Effects of Web 2.0 Video Distributio...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 15, 2009, 7:47 am
US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% inc...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 12, 2009, 11:08 am
Important Notifications from NHTSA Headquarters for the Federal Automotive Stimulus Plan: Fueleconomy.gov Side-by-Side Mismatch We continue to receive many transaction submittals using an incorrect ...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 12, 2009, 3:07 am
What does an Automotive Stimulus Plan have to do with an Internet Sales Manager Social Network?
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 11, 2009, 10:22 pm
Dealers that run effectively targeted Display Advertising campaigns across networks of popular websites boost their Search Engine Marketing performance. Display Advertising lowers the average cost pe...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 7, 2009, 4:20 pm
There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "b...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 6, 2009, 12:30 am
This is the second half of the article titled: "Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites" 5. Get Cozy With and Show Your Web Page Header Tags Some Love ...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 5, 2009, 4:20 pm
OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier....
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 3, 2009, 10:31 pm
ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas. Aaron has recently joined Austin, TX based, Powered as the VP of market...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Sep 2, 2009, 8:30 am
AUGUST U.S. SALES Ford, Subaru and Hyundai lead first U.S. sales gain in 21 months Sales reach 1.3 million vehicles as adjusted rate hits 13.7 million Fueled by cash for clunkers, U.S. auto sales e...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Aug 26, 2009, 10:12 am
How Much Time People Really Spend with Ads Clicks don’t give the full picture Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with ad...
Comment - Like

Ralph Paglia posted an article on Ralph Paglia's Automotive Digital Marketing Professional Profile - Aug 26, 2009, 9:46 am
From the eMarketer Article: Display Ad Success Beyond the Click Direct response versus delayed response While display ad success has traditionally been measured by click-through rates, online market...
Comment - Like