ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Apr 4, 2011, 5:24 am
easyGym confirms its first two locationseasyGym, the new UK low-cost gym brand has announced that Wood Green, London and Slough, Berkshire are the locations for its first two clubs. The gyms are due to open in June 2011. Presently, the two sites are trading as Virgin Active clubs.insight from Ray Al... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Mar 31, 2011, 1:35 am
Below is a copy of my presentation delivered to delegates at the recent World Class Business Conference held in Moscow during March 2011.
This introuction is in English, the rest is Russian!
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Ниже приводится копия моего выступления достав... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Feb 17, 2011, 4:58 pm
Tomorrow (18th February 2011) at 18:00 UK time I am publishing my report into how the European health club industry is presenting harnessing the web and social media. The report discusses the emergence of the social web and presents findings from 50 club brands, drawn from 10 countries.
Read the rep... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jan 24, 2011, 5:00 pm
Manuel de Arriba Ares has created Spain's first carbon neutral gym. All the exercise equipment in his 'gimnasio ecológico' requires no electricity and is made entirely of recycled materials. I hope you enjoy:
insight from Ray Algar Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jan 13, 2011, 6:19 am
In the next two weeks, I am publishing the 2011 European Health Club Industry Web and Social Media Report, supported by The Gym Group Consortium. The report's purpose is to discuss the transformational affect that I believe the social web will have on the European health and fitness club industry. I... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jan 5, 2011, 5:25 pm
It seems that even a Prime Minister can suffer a lapse at a most inopportune moment. I appreciate this is not on the same scale as WikiLeaks, but it is still very revealing. The lesson here is simple: By all means pop into your local Starbucks for a Caramel Macchiato, but remember to take your healt... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Dec 7, 2010, 11:31 am
At last week's SDA User Group meeting in London I was asked to discuss the emerging influence of the social web and the opportunity it presents to the health club industry. A copy of the presentation is below. You can view online or download as a PDF. To download, simply click through to the Slidesh... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Oct 22, 2010, 8:29 am
Just returned from the IHRSA European Congress in Barcelona. This year, over 500 delegates attended the event which is a record turn-out.
I love attending this event. I find the delegates so open to new ideas and insights and the intimate size of the event means that everyone mixes.
The big story
Th... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Oct 17, 2010, 1:54 pm
Below is a copy of a presentation I am giving at this week's IHRSA European Congress being held in Barcelona, Spain. Pleave leave a comment:
Strategic insights into the European Low-Cost Gym SectorView more presentations from Ray Algar.insight from Ray Algar Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Oct 7, 2010, 6:18 am
Below is a copy of my presentation given to attendees of the Fitness Industry Association low-cost gym sector seminar series being held in London, Leeds and Birmingham during October 2010.
A strategic look at the emergence of the low-cost (budget) gym sectorView more presentations from Ray Algar.
Yo... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Oct 7, 2010, 6:06 am
Keith Burnet, Joint CEO, easyGym easyGym, the new low-cost player that recently announced plans to enter the UK market in 2011 has announced that Keith Burnet, former Global VP Fitness & Spa, Hilton Worldwide, has joined the new company as Joint CEO.
I met up with Keith this week during the Fitn... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Sep 25, 2010, 11:25 am
This is a presentation given to sporta (organisation representing social enterprises within the cultural and leisure market in the United Kingdom) at the recent Leisure Industry Week Conference in Birmingham, UK.
This was my first opportunity to discuss the emergence of the low-cost sector with sp... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Sep 4, 2010, 12:36 pm
The UK low-cost gym sector now has a recognisable household brand name with easyGym announcing the opening of their first club in 2011. The commercial arrangement involves Fore Fitness, lead by Paul Lorimer-Wing, securing the rights to trade under the easyGym brand name in the UK and several unspeci... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jul 23, 2010, 7:53 am
Dr John Searle, Chief Medical Officer
Fitness Industry Association (UK)Recently, I caught up with Dr John Searle who has joined the UK Fitness Industry Association as their Chief Medical Officer.
John is a 'committed' and enthusiastic exerciser himself who has 'discovered' that regular exercise can... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jun 12, 2010, 6:30 am
I have now published the 2010 UK Low-cost Gym Sector Report. Thanks to support from Precor, the full report can be downloaded free of charge from this website.
Please leave a comment below, or on the report website, when you have read the report. insight from Ray Algar Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jun 2, 2010, 4:59 pm
Over the next few days, I am publishing the 2010 UK Low-cost Gym Sector Report. It is the first in-depth strategic look at how low-cost gyms are likely to emerge in the UK over the next few years. The price-point used for the report are those low-cost gyms with a membership fee of £20 or less per m... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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May 29, 2010, 6:24 am
This is a 12-minute video with John in Brighton, UK. John talks to me about the company's low-cost strategy and how the brand uses the web to grow the brand.
Ray Algar interviews John Treharne, CEO, The Gym Group, UK from ray algar on Vimeo.
A short interview with John Treharne, CEO, The Gym Grou... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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May 26, 2010, 4:56 am
Back in 2007, I wrote an article for Leisure Report Journal titled: 'Collaborative Consumption'. I coined the phrase 'Collaborative Consumption', because it perfectly described the way in which the web was allowing people to connect and harness their collective wisdom to search, compare, review, sel... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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May 7, 2010, 1:17 pm
The Office of Fair Trading (OFT) has issued high court proceedings against Ashbourne Management Services Limited (Ashbourne), a company that administers three-year gym contracts. The core issue seems not to be the actual principle of long-term gym contracts, but a lack of transparency over cancellat... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Apr 20, 2010, 4:41 am
This morning, I received confirmation that énergie fitness clubs has become the preferred bidder to acquire Jackie Skelly Fitness in Ireland. Jackie Skelly Fitness is one of Ireland's leading fitness brands and operates 10 clubs. It seems the company has been struggling with a decline in membership... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Apr 13, 2010, 7:26 am
I have just received confirmation that this year's IHRSA European Convention is heading to Spain. There was speculation that it was heading to Scandinavia, but IHRSA has chosen Barcelona. The event brings together representatives from all parts of the European health club industry.
I attend this ... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Apr 10, 2010, 6:25 am
I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening weeks and talking to the owne... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Mar 6, 2010, 1:23 pm
The UK-based National Heart Forum has recently published a report outlining obesity trends for the period to 2020. You can read the full report here. Or, you can read my quick summary below:
UK National Heart Forum Report February 2010View more presentations from Ray Algar.insight from Ray Algar Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jan 24, 2010, 5:34 pm
Belmont Finance (UK) Ltd, a company that has been collecting and administering membership collections since 1994 for a large number of independent health and fitness clubs, has collapsed. Belmont collected membership subscription income for up to 180 UK health clubs and small gyms.
The Belmont Busin... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Jan 5, 2010, 6:09 pm
I’ve crawled all over the web to get a sense of how people and exercise are likely to connect as we enter a new year .
What follows is a number of ‘trending’ themes and then my interpretation of why people will be attracted.
Clicking on a red word will take you to an external website; if you g... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Dec 21, 2009, 4:55 pm
Esporta's search for a new CEO is over. John Cleland (44) joined the company last week and takes on the challenge to navigate Esporta towards better times. Cleland is a highly experienced retailer with a proven track record across the retail industry. He was appointed to the Somerfield Board as Chie... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Dec 13, 2009, 12:46 pm
Recently I caught up with Daniel Newman from Pocket PT. Pocket PT is a web-based service that combines exercise instruction with online support from certified Personal trainers.
I fired off some questions to Daniel to find out more about how this new company came to exist. This is what Daniel had t... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Dec 3, 2009, 6:56 am
I was in London last night at a Leisure Property Forum event to present my thoughts on the low-cost (budget) gym trend that is now gaining momentum in the UK. This presentation looks at some of the key 'drivers' of the trend and also case studies the growth of McFit in Germany. My thanks to Niels Gr... Comment - Like
ray a. posted an article on
Global Leisure Insight from Ray Algar, a UK Strategic Marketer
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Nov 22, 2009, 6:36 am
I was in London this week so took the opportunity to pop along to The Gym Group's latest (opened August 2009) low-cost (budget) gym to open in south London. The company has secured space in the St George Wharf development which comprises luxury apartments and commercial businesses.
The gym is on a ... Comment - Like
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