Reggie N. posted an article on
My Tech Opinion
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Jan 23, 2012, 7:34 pm
If I were comfortable with technology I wouldn’t really be on my game! Technology, you know…the tools, apps, platforms, devices…and even the strategies involved to make them proficient change so rapidly you can’t possibly know all there is to know. So why do we make ourselves crazy and get o... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Dec 9, 2011, 6:09 pm
Was recently presented with a technology question from one of our WordPress website clients that sparked my interest. So much so that it warranted a blog post on the topic.
This real estate agent is in a situation that is very common. In her average day, she uses a Windows PC, an Apple laptop, an i... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Nov 20, 2011, 10:57 pm
One of the best ways to support your content planning is by bookmarking resources you can turn to for (1) curating quality or relevant articles and other media, (2) creating content of your own, and of course (3) consuming content to stay current within your area of expertise.
I’m sure you alread... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 26, 2011, 10:18 am
... you plan to share, post, and tweet online.
And since I know you’re ready for more, let’s expand upon your expertise into other areas you’re passionate about. It’s time for step 2…it’s time to “brainstorm”.
Be sure to check out all 8 videos (or 8 steps) for “Developing YOUR C... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 24, 2011, 2:25 pm
Does the way you communicate online best reflect your personality….your passion….your profession? Have you ever stepped back from posting to consider how your actions and words impact your network? Or do they make no impact at all? Stop going through the motions and communicate more effectiv... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 12, 2011, 6:48 pm
The iPad is one sexy tool. So sexy and shiny in fact, that everyone seems to be talking about using it in their business. Or giving one away as marketing swag like in a recent episode of one of my fav shows Parks & Recreation! Btw- I’m not opposed to raffling off an iPad when it’s for a good cau... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Sep 26, 2011, 5:37 pm
Real estate professionals love WordPress.
We know this because you made AgentPress not only a top seller among real estate themes, but among all themes available to WordPress users.
Brian Gardner, Founder of StudioPress and creator of ... version of the new layout. You decide what you want to fe... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Aug 13, 2011, 3:59 pm
Alright, so I’m not bring comments back, but Mailchimp sure is with their new WordPress plug-in for improving comments. If you’re a blogger, you’ll probably agree that receiving comments can be a wonderful thing. Personally, I enjoy the engagement, the dialog, the understanding of how people a... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Aug 5, 2011, 10:22 am
Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displa... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jul 15, 2011, 6:49 pm
It’s upon us….one epic week in real estate learning, collaboration, and of course, networking! Inman News is about to launch a series of events that will mark 15 years of Real Estate Connect-ing!
And I’m in prep mode and excited to be taking part. You see, Inman and MTO go WAY back. Well, b... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jun 24, 2011, 10:30 am
I’m excited to announce I’ll be sharing my WordPress expertise online via a series of upcoming classes…available to you, for free!
This will be a great opportunity if you’re ready for a Website with more freedom and functionality. Or maybe you’ve been hearing how WordPress assists you ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jun 23, 2011, 10:07 am
Plugins are best described as “features” you add to your WordPress site that enhance your functionality, content and lead generation. But new WP.org users can easily become overwhelmed by the abundant shiny plugin choices! And just because you can activate a ton of feature-specific plugins doesn... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jun 17, 2011, 2:13 pm
My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”. In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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May 2, 2011, 3:39 pm
Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs…and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door…but no order form! The cooki... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 13, 2011, 1:00 pm
The Agent Reboot Conference Tour is in full swing! In fact, we’re going to make quite a few more stops this year…including Hawaii! But next week we’ll be touching down in Chicago! Now that stop wasn’t on my route last year, so I’m excited to meet and connect with many online friends in per... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 5, 2011, 10:38 am
It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation!
So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Faceb... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Mar 27, 2011, 7:13 pm
This post is dedicated to those of you with good blogging intentions. You know who you are. You started that community focused blog that everyone told you would be an instant hit, but now the blog is live and you haven’t written much of anything at all.
It’s all good…every blogger (aka “Con... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Mar 20, 2011, 3:03 pm
I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Ins... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Mar 13, 2011, 2:26 pm
It’s certainly not a stretch to say that business cards are broken. It’s not that they don’t work at all, but think about it…business cards haven’t changed with the times. We still hand out this paper card that needs to be digitized and entered into a database. In recent years we’ve see... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Feb 26, 2011, 1:07 pm
With Facebook’s recent changes to page tabs, there’s been some confusion about what is, and what is not possible. This post is to clarify what changes Facebook has made, and show MTO readers how to easily take advantage of the new methods for creating page tabs.
On February 10, 2011 Facebook a... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Feb 16, 2011, 1:42 pm
As I’m sure you and the rest of the world are aware of, Facebook recently made some major changes with Pages and Settings. Some of these new updates have greatly improved the way we communicate on the platform we know and LOVE! So I thought I’d share a few tips for using these new features, as w... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jan 29, 2011, 8:53 pm
Photos are one of the most powerful tools a real estate agent has at their disposal. They help to tell the story of a listing or a community.
Whether printed, uploaded to Facebook, or added to a blog, images add an appeal that words alone simply can’t.
The key to effectively using photography is... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jan 25, 2011, 12:46 pm
It’s not a new concept by any means, but yet it’s still not being utilized by the majority of real estate agents. I’m referring to the most important aspect of your marketing plan for 2011…you’re online hub.
You know, the place where you share your expertise, showcase your listings, and d... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jan 8, 2011, 4:56 pm
Reading NikNik’s recent post on the MTO redesign takes me back to a lot of great times in blogging. It also reminds me of a lot of the challenges we faced in being early adopters of the WordPress platform.
Many times, our vision didn’t coincide with the current technology. That is when having a... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Dec 31, 2010, 9:32 pm
It’s been a long time in the making, but we’re happy to welcome you to MTO v3! Can I get a “woohoo”?!
And since so much has changed in the blogosphere since Reggie first conceptualized and created MTO back in 2005, I thought it might be nice to look back over the last 5 years.
The MTO Back... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Dec 13, 2010, 9:06 pm
If you’re looking for the article that tells you how to blast your listings out to everyone on the Web, this isn’t it. If you’re looking for the article that gives you a list of all the Facebook apps that auto-post listings to your business page or wall…this still isn’t it. But if you want... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Dec 6, 2010, 1:23 am
So tonight as I watched the new Facebook Profile being unmasked during 60 minutes, I realized I was both excited and nervous to take a peek for myself. I headed on over to check it out and quickly recognized the prompt guiding me through the update. If you haven’t seen that prompt, you can get... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Nov 18, 2010, 1:18 pm
The holidays usually bring fun, food, family, and friends together….and also an opportunity to stay top of mind with our clients. I’m sure you’re already thinking about sending holiday cards or looking for that perfect gift that will bring smiles to all your clients. But let’s face it, dif... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 26, 2010, 1:15 pm
You hear it again…and again and again. When it comes to developing your Web presence you have to be “authentic”…you have to be “the real you”. You know, be the same person online that you are offline. That’s what all the gurus will reiterate…and they’re right.
But let’s face it... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 24, 2010, 1:43 pm
Over the last few years we’ve covered many different screen sharing technologies. Some were bloated with heavy installs and others had the perfect feature set but were over-priced for the average real estate agent. Today we have an option that may just bridge the gap perfectly. Introducing Join.... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Oct 18, 2010, 3:24 pm
Are you feeling groovy today? Yes, no…maybe so, well let me share a little of my social media mojo with you then! I put together the following presentation recently to share some of my favorite Web and mobile solutions for finding, creating, and sharing content via your favorite social channels.
... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Aug 23, 2010, 1:52 pm
The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate mar... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Aug 16, 2010, 12:17 am
The past year has been crazy for the Nicolay household…to say the least! Reggie started his new job with RPR…and has been passionately reaching out to curious agents and creating a variety of helpful resources that are soon to launch. I, on the other hand, have been extremely focused on my new ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jun 28, 2010, 7:02 pm
A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. Agent Reboot is a new conference tour created by Inman News. This road show of sorts is hosted by yours truly (Woohoo!) and Daniel Rothamel. The goal of the event is to examine and identify n... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jun 2, 2010, 3:38 pm
Yesterday I had the opportunity of being a guest on #RTB on the Radio. Many of you may be familiar with this crew, but if you’re not…you’re really missing out! Really! So jump in and join the conversation. Michael McClure, Todd Waller, and Maya Paveza are hitting the #RTB nail on the head with... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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May 27, 2010, 7:27 pm
In “4 Ways To Add An Event Calendar To Your WordPress Blog“, we looked at options for adding an event calendar to your WordPress website. The solutions were offered with an emphasis on sharing community events.
But, what if you have an event you are producing yourself? Maybe that event requires... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 30, 2010, 12:16 pm
The future of real estate marketing, business productivity, and customer service is here. The iPad has arrived and if you think you don’t need another tech tool, think again. There are so many benefits of owning an iPad, both for personal and business use.
Let’s say you called all the local App... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 21, 2010, 4:22 pm
There’s an app for that! That’s what we’re told anyway. But how do you find the best apps to streamline business productivity and online sharing? When it comes to Twitter, there’s a site for that? Oneforty, and it’s “oneforty”…all lower case letters for those of you that would like t... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 19, 2010, 4:09 pm
If you’ve visited a Facebook Page today you may have noticed right away that “Become a Fan” has been replaced with “Like”. This change is aimed at improving engagement with Pages, since according to Facebook, users are more comfortable with the term “Like”.
Apparently, Facebook users ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Apr 16, 2010, 2:24 pm
I don’t know about you, but I get quite a few email notifications from the various social networks I engage in. From new Twitter follower notifications to Facebook friend requests and updates….my inbox can get uber-cluttered, uber-fast!
A new service called NutshellMail aims to be the Mr. Clean... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Mar 5, 2010, 3:23 pm
One of the best social media strategies for real estate agents is to become your network’s trusted advisor. And of course one of the best places to put that strategy into play is, without a doubt, on Facebook. So you create a profile and import your sphere list, now what?!
Well, as a real estate ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Feb 26, 2010, 2:23 pm
You may have heard of the popular Smarter Agent Mobile Application for real estate companies and professionals….but what you may not know is that they just released a Facebook application to compliment their mobile app!
First and Foremost
Smarter Agent is a mobile app platform that can be utiliz... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Feb 7, 2010, 11:17 pm
Facebook celebrated it’s 6th birthday in style…by launching a redesign of the home page. I was excited to be included in the initial 80 million accounts that were updated with the design on February 4th. This new layout is being rolled out to the remaining Facebook users now (Reggie’s still ... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jan 26, 2010, 9:35 am
If you’re not already aware of Diverse Solutions….you should be. These guys have some serious cool factor and have been driving innovation with their dsSearchAgent Pro IDX for years now. Recently they unleashed a beta of a long awaited “indexable” IDX plug-in for WordPress. And today the... Comment - Like
Reggie N. posted an article on
My Tech Opinion
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Jan 12, 2010, 8:36 pm
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile... Comment - Like
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