Roberta R. posted an article on The Copywriting Maven - Dec 15, 2009, 9:26 am
Busy. Busy. Busy. http://www.copyblogger.com/landing-page-makeover-clinic-21-the-100-best-com/ Related Posts:The Maven Makes it #8 - Another Landing Page MakeoverMaven Makes it #9 - Landing Page Mak...
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Roberta R. posted an article on The Copywriting Maven - Dec 14, 2009, 3:57 pm
"For Viral Crooks, Social Networks Are Prime Targets – NYTimes.com" ( http://bit.ly/6TIc5O ) # "8 Tips for Customer-Focused Marketing Promotions" ( http://bit.ly/6WZ2wx ) # "SEO Tips: Increase P...
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Roberta R. posted an article on The Copywriting Maven - Dec 14, 2009, 12:08 pm
photo credit: 1Happysnapper(is trying to catch up ) I knew something was up when James Chartrand at MenwithPens gave me some kind of cockamamie story about phone phobia as a reason he couldn’...
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Roberta R. posted an article on The Copywriting Maven - Dec 13, 2009, 3:57 pm
More rants from the creative front – How a Web Design Goes Straight to Hell – The Oatmeal – http://bit.ly/4Qlcx3 # Private-Sale Sites Bring Luxury Goods to Bargain Shoppers – N...
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Roberta R. posted an article on The Copywriting Maven - Dec 13, 2009, 3:57 pm
And now for something pretty … ♫ http://blip.fm/~hprie # A beautiful cover of one of my favorite Christmas ballads … ♫ http://blip.fm/~hpsc5 # RT @tweetmeme The Dos and Don’ts of Whi...
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Roberta R. posted an article on The Copywriting Maven - Dec 12, 2009, 3:57 pm
Collateral Damaged Publishes “Top Ten Marketing Blunders of the Year” – http://shar.es/a83J6 # AM Thought – "In heaven all the interesting people are missing." – Friedri...
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Roberta R. posted an article on The Copywriting Maven - Dec 12, 2009, 3:57 pm
Collateral Damaged Publishes “Top Ten Marketing Blunders of the Year” – http://shar.es/a83J6 # AM Thought – "In heaven all the interesting people are missing." – Friedri...
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Roberta R. posted an article on The Copywriting Maven - Dec 11, 2009, 3:57 pm
Happy Hanukkah! 8 Crazy Nights begins tonite. Bring on the latkes and don't spare the sour cream. # Enjoy Neil Diamond's (Neil Diamond ?!?) cover of Adam Sandler's Hanukkah song. ♫ http:...
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Roberta R. posted an article on The Copywriting Maven - Dec 10, 2009, 3:57 pm
AM Thought: "Who is to give light must endure burning." – Victor Frankl # SEM Beginner Series: Landing Page, Ad and Keyword Relevancy – adCenter Blog – Microsoft Advertising Communit...
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Roberta R. posted an article on The Copywriting Maven - Dec 10, 2009, 3:57 pm
AM Thought: "Who is to give light must endure burning." – Victor Frankl # SEM Beginner Series: Landing Page, Ad and Keyword Relevancy – adCenter Blog – Microsoft Advertising Communit...
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Roberta R. posted an article on The Copywriting Maven - Dec 9, 2009, 3:57 pm
MediaPost Publications Four Email Marketing Predictions for 2010 12/08/2009 – http://bit.ly/4vDDsl # Yum! Hanukkah Recipes with Pictures! http://bit.ly/6nGanf # Cheaters Beware! Text Messages &...
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Roberta R. posted an article on The Copywriting Maven - Dec 9, 2009, 3:57 pm
MediaPost Publications Four Email Marketing Predictions for 2010 12/08/2009 – http://bit.ly/4vDDsl # Yum! Hanukkah Recipes with Pictures! http://bit.ly/6nGanf # Cheaters Beware! Text Messages &...
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Roberta R. posted an article on The Copywriting Maven - Dec 8, 2009, 3:57 pm
"Copywriting tips: How to be heard without screaming |" ( http://bit.ly/7QKZRg ) # RT @JamesB2B: RT @NESocialMedia Blog: Rebuttal to BusinessWeek from a Social Media Snake Oil Salesmanhttp://klik.us/2...
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Roberta R. posted an article on The Copywriting Maven - Dec 8, 2009, 3:57 pm
"Copywriting tips: How to be heard without screaming |" ( http://bit.ly/7QKZRg ) # RT @JamesB2B: RT @NESocialMedia Blog: Rebuttal to BusinessWeek from a Social Media Snake Oil Salesmanhttp://klik.us/2...
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Roberta R. posted an article on The Copywriting Maven - Dec 7, 2009, 3:57 pm
More rants from the creative front – How a Web Design Goes Straight to Hell – The Oatmeal – http://bit.ly/4Qlcx3 # Private-Sale Sites Bring Luxury Goods to Bargain Shoppers – N...
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Roberta R. posted an article on The Copywriting Maven - Dec 6, 2009, 3:57 pm
"10 Tips for Ad Refinement — Ways to Keep Your PPC Ads Fresh – by Christine Churchill" ( http://bit.ly/7tPJ8R ) # "5 Tips for Creating Better Landing Pages" ( http://bit.ly/7T36r6 ) # My 1...
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Roberta R. posted an article on The Copywriting Maven - Dec 6, 2009, 3:57 pm
"Advertising – 20 Questions on Ads, Marketing and Media – NYTimes.com" ( http://bit.ly/4NhN5J ) #in # AM Thought – “Feeling gratitude and not expressing it is like wrapping a prese...
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Roberta R. posted an article on The Copywriting Maven - Dec 6, 2009, 3:57 pm
"10 Tips for Ad Refinement — Ways to Keep Your PPC Ads Fresh – by Christine Churchill" ( http://bit.ly/7tPJ8R ) # "5 Tips for Creating Better Landing Pages" ( http://bit.ly/7T36r6 ) # My 1...
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Roberta R. posted an article on The Copywriting Maven - Dec 6, 2009, 1:54 pm
photo credit: sinisterbluebox As my husband was sorting through the mail, I noticed we received a “lumpy mailer” from Discover Magazine. I love Discover Magazine and wondered what the goo...
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Roberta R. posted an article on The Copywriting Maven - Dec 5, 2009, 3:57 pm
Linked Landing Pages Boost Lift 40% – http://bit.ly/5lCSB3 # A Gazillion Ways to Test Landing Pages to Increase Conversions | The Adventures of PPC Hero – http://bit.ly/8HgayW # The Best T...
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Roberta R. posted an article on The Copywriting Maven - Dec 5, 2009, 1:40 pm
Are you feeling a little less loved lately? Our business relationships, like our personal relationships, come in many styles and flavors. There are the clients with whom we enjoy a long-term commitmen...
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Roberta R. posted an article on The Copywriting Maven - Dec 4, 2009, 3:57 pm
Grade Whore. @copywritermaven got a grade of 99.4/100 on @grader. Check it out: http://twitter.grader.com/copywritermaven # Bye, Bye, Butterstick. ::sniff :: "Young panda's days in D.C. may be...
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Roberta R. posted an article on The Copywriting Maven - Dec 3, 2009, 3:57 pm
"A Gazillion Ways to Test Landing Pages to Increase Conversions | The Adventures of PPC Hero" ( http://bit.ly/5uZXP3 ) # Currently reading 5 Bold Marketing Predictions for 2010. Think Clayton's on...
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Roberta R. posted an article on The Copywriting Maven - Dec 3, 2009, 3:57 pm
"A Gazillion Ways to Test Landing Pages to Increase Conversions | The Adventures of PPC Hero" ( http://bit.ly/5uZXP3 ) # Currently reading 5 Bold Marketing Predictions for 2010. Think Clayton's on...
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Roberta R. posted an article on The Copywriting Maven - Dec 2, 2009, 3:57 pm
"Turning Bad Search Results Into Good Landing Pages | SEO.com" ( http://bit.ly/6q2cVQ ) # "MediaPost Publications Learning (Again) From Porn 12/01/2009" ( http://bit.ly/7yjPwM ) # "Linked Landing Page...
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Roberta R. posted an article on The Copywriting Maven - Dec 1, 2009, 2:00 pm
"Mind – Memory Study Looks at Why We Repeat Ourselves – NYTimes.com" ( http://bit.ly/87f8T0 ) # "No Country for Old Typewriters – A Well-Used One Heads to Auction – NYTimes.com...
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Roberta R. posted an article on The Copywriting Maven - Dec 1, 2009, 2:00 pm
"Mind – Memory Study Looks at Why We Repeat Ourselves – NYTimes.com" ( http://bit.ly/87f8T0 ) # "No Country for Old Typewriters – A Well-Used One Heads to Auction – NYTimes.com...
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Roberta R. posted an article on The Copywriting Maven - Nov 30, 2009, 2:00 pm
"Advertising – 20 Questions on Ads, Marketing and Media – NYTimes.com" ( http://bit.ly/4NhN5J ) #in # AM Thought – “Feeling gratitude and not expressing it is like wrapping a prese...
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Roberta R. posted an article on The Copywriting Maven - Nov 30, 2009, 10:07 am
photo credit: Leandro Martinez Since all of us in the creative trades love a good chuckle or two, I thought I’d share the occasional real-life project ad drawn verbatim from the usual freelanci...
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Roberta R. posted an article on The Copywriting Maven - Nov 28, 2009, 2:00 pm
My Xerox Phaser 7400 needs new paper trays. Took 4 years for each of 5 drawer mechanisms to fail. Argh. Looking for refurbished. # RT @problogger 8 Characters to Make Your Tweets Sparkle http://bit.ly...
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Roberta R. posted an article on The Copywriting Maven - Nov 27, 2009, 2:00 pm
RT @unbounce: Landing Page Design for Testability – 3 Simple Ways to Minimize Testing Costs http://bit.ly/5go32T #landingpage #design # "SiteProNews: Webmaster News & Resources » How To Create High...
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Roberta R. posted an article on The Copywriting Maven - Nov 27, 2009, 2:00 pm
RT @unbounce: Landing Page Design for Testability – 3 Simple Ways to Minimize Testing Costs http://bit.ly/5go32T #landingpage #design # "SiteProNews: Webmaster News & Resources » How To Create High...
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Roberta R. posted an article on The Copywriting Maven - Nov 26, 2009, 2:00 pm
Wishing you and yours "enough" for Thanksgiving and every day. Check out the verse. Lovely and wise. http://ow.ly/FTBj # "Roles vs. Personas vs. Cognitive Styles – Search Engine Watch (SEW)" ( h...
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Roberta R. posted an article on The Copywriting Maven - Nov 26, 2009, 9:36 am
Who needs stories of pilgrims when we have Arlo Guthrie and his tale of “massa-cree.” Happy Thanksgiving to you and yours. Related Posts:Humor from the Ad TrenchesFor Angry, Uncertain Ti...
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Roberta R. posted an article on The Copywriting Maven - Nov 25, 2009, 2:00 pm
RT @webpronews Google Getting More Experimental With Search Ads | WebProNews http://bit.ly/7Y2kdw # "There is a calmness to a life lived in gratitude, a quiet joy." – Ralph H. Blum # Just receiv...
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Roberta R. posted an article on The Copywriting Maven - Nov 24, 2009, 2:00 pm
AM Thought: "Whether you think you can or you think you can't–you are right." – Henry Ford # Overused, Hackneyed Phrases. "And the Winner: ‘No Problem’ – Opinionator Blog ...
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Roberta R. posted an article on The Copywriting Maven - Nov 24, 2009, 2:00 pm
AM Thought: "Whether you think you can or you think you can't–you are right." – Henry Ford # Overused, Hackneyed Phrases. "And the Winner: ‘No Problem’ – Opinionator Blog ...
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Roberta R. posted an article on The Copywriting Maven - Nov 24, 2009, 2:00 pm
AM Thought: "Whether you think you can or you think you can't–you are right." – Henry Ford # Overused, Hackneyed Phrases. "And the Winner: ‘No Problem’ – Opinionator Blog ...
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Roberta R. posted an article on The Copywriting Maven - Nov 23, 2009, 2:00 pm
What does the new logo say to you? "Advertising – AOL Revamping Its Logo, in Hopes of Reviving the Brand – ( http://bit.ly/66pDMo ) #in # Watching: Hospital Gets in the Pink Groove for Bre...
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Roberta R. posted an article on The Copywriting Maven - Sep 25, 2009, 6:07 am
You don’t have to be Jewish  to enjoy this ethnic take on the benefits that microblogging has brought to our world. (I distinctly remember my dad, then a man in his 50s, talking to my grandmoth...
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Roberta R. posted an article on The Copywriting Maven - Sep 10, 2009, 7:44 pm

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Roberta R. posted an article on The Copywriting Maven - Aug 31, 2009, 5:59 am
Today, my darling cherubs - 17, almost 12, and 10 - go back to school. I’m celebrating. (Hope you enjoyed the Summer Video Series. I’ll be back with regular posts next week.) Right now, I...
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Roberta R. posted an article on The Copywriting Maven - Aug 24, 2009, 1:10 pm
I just couldn’t wait for Friday. In a moment, you’ll know why. This truly represents another rung of Western Civilization’s descent into hell. (Of course, the guy’s from Long ...
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Roberta R. posted an article on The Copywriting Maven - Aug 21, 2009, 6:29 am
It’s Friday. Summer is almost done. If you still have to sit at your desk, why get carried away with that pesky productivity thing when you can pretend to work until punch-out time. It’s w...
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Roberta R. posted an article on The Copywriting Maven - Aug 7, 2009, 12:59 pm
After two “In Appreciation” posts, it’s time for a big laugh on social media networking. This time the giggle is on Facebook! (As someone who has been friended by just about every ...
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Roberta R. posted an article on The Copywriting Maven - Aug 7, 2009, 6:55 am
I was well into my 30s when “Sixteen Candles” burst on the screen with John Hughes’s humor and deft handling of teenage angst. It remains a personal favorite of mine along with ̶...
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Roberta R. posted an article on The Copywriting Maven - Jul 18, 2009, 9:57 am
You have or will read a great deal about Walter Cronkite today. How, for a generation, he was the most trusted man in America. How when he concluded each news broadcast with “And that’s t...
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Roberta R. posted an article on The Copywriting Maven - Jul 7, 2009, 5:53 am
(I know it’s not Friday, but if it were Friday this is precisely the kind of video I’d want to share.) I’m a pretty fair writer, but as a proofreader? Not so hot. I rely on others t...
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