Rohit B. posted an article on Influential Marketing Blog - Dec 14, 2009, 4:02 am
There is a character on Dilbert called Mordac. If you've seen him, you know he is a caricature of an unfortunately real person in many corporate organizations who worries solely about data securit...
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Rohit B. posted an article on Influential Marketing Blog - Dec 8, 2009, 7:48 am
In the health communications world, there are some messages that you could call prevailing. Whether or not they are true, they are the ones that seem to stick in people's minds. Messages like gett...
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Rohit B. posted an article on Influential Marketing Blog - Dec 7, 2009, 12:52 pm
It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty - c...
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Rohit B. posted an article on Influential Marketing Blog - Nov 30, 2009, 5:09 pm
It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subje...
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Rohit B. posted an article on Influential Marketing Blog - Nov 24, 2009, 4:07 pm
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience wit...
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Rohit B. posted an article on Influential Marketing Blog - Nov 18, 2009, 8:48 am
Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting that the 140 character based conversation yielded...
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Rohit B. posted an article on Influential Marketing Blog - Nov 17, 2009, 8:48 am
Just about every week I see an article or have a conversation with a client about the potential risks of social media and how to manage them. Quite frankly, there are many ways that social media can g...
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Rohit B. posted an article on Influential Marketing Blog - Nov 13, 2009, 6:29 am
What if you only had to do your job once or twice per year? Apart from the tempting thought of how great your life would be without work, imagine the practical fact of how your skills that you use on ...
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Rohit B. posted an article on Influential Marketing Blog - Nov 11, 2009, 1:07 pm
For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace - it is a gathering of organizations behin...
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Rohit B. posted an article on Influential Marketing Blog - Nov 9, 2009, 8:39 am
Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week I was in Berlin and spent an afternoon looking at remnants of the...
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Rohit B. posted an article on Influential Marketing Blog - Nov 4, 2009, 8:21 am
Adrian Moore is the best concierge in the world. At least, according to British travel magazine Monacle, he is. He works at the Four Seasons in Paris, knows all the best spots and restaurants, is inti...
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Rohit B. posted an article on Influential Marketing Blog - Nov 3, 2009, 8:32 am
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps you to understand something. Deconst...
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Rohit B. posted an article on Influential Marketing Blog - Oct 29, 2009, 5:50 am
There is no denying that Twitter has had a huge impact on how marketers are thinking about using social media tools for marketing. One thing that is most interesting about it, however, is how the site...
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Rohit B. posted an article on Influential Marketing Blog - Oct 21, 2009, 10:58 am
tweetmeme_url = ‘http://rohitbhargava.typepad.com/weblog/2009/10/9-marketing-lessons-from-the-pink-ribbon-breast-cancer-campaign.html’; tweetmeme_source = "@rohitbhargava"; If you have ...
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Rohit B. posted an article on Influential Marketing Blog - Oct 20, 2009, 1:54 pm
For years in the automotive industry, marketers have known that getting someone to actually purchase a car depends on much more than the features and latest gadgetry. No one buys a car solely for the ...
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Rohit B. posted an article on Influential Marketing Blog - Oct 19, 2009, 12:00 am
There was an interesting story recently in the Wall Street Journal talking about how computer manufacturers are heavily pushing into rural parts of China to convince more customers outside of major me...
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Rohit B. posted an article on Influential Marketing Blog - Oct 15, 2009, 10:34 am
Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contributi...
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Rohit B. posted an article on Influential Marketing Blog - Oct 14, 2009, 10:45 pm
About six months ago, I created an ebook based on a surprising truth that I had uncovered in the year since my book had come out. Over that time, I received emails from many people talking about how t...
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Rohit B. posted an article on Influential Marketing Blog - Oct 12, 2009, 9:28 pm
When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted blog and a Twitter account with a couple thousand followers s...
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Rohit B. posted an article on Influential Marketing Blog - Oct 8, 2009, 5:58 pm
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages encompassed in two ads done for domestic US-based airlines. ...
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Rohit B. posted an article on Influential Marketing Blog - Oct 6, 2009, 7:36 pm
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary s...
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Rohit B. posted an article on Influential Marketing Blog - Sep 30, 2009, 7:17 am
Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created o...
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Rohit B. posted an article on Influential Marketing Blog - Sep 28, 2009, 3:56 am
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and The Office with their Facebook friends through a ...
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Rohit B. posted an article on Influential Marketing Blog - Sep 22, 2009, 2:47 pm
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" - the three day event was part of Washington's response to NY's Fashio...
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Rohit B. posted an article on Influential Marketing Blog - Sep 17, 2009, 1:01 pm
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and products they actually believe in. The ad featu...
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Rohit B. posted an article on Influential Marketing Blog - Sep 15, 2009, 8:47 am
As a consultant working with many brands on social media strategy and efforts, I hear a lot of perceptions about social media. Extended out to the conferences that I attend and sometimes speak at, it ...
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Rohit B. posted an article on Influential Marketing Blog - Sep 7, 2009, 8:45 pm
Tonight On September 14th at 10pm EST in the US, a new experiment in television will take place that is both a sign of the times, and a quiet revolution in the way that broadcast TV (and perhaps media...
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Rohit B. posted an article on Influential Marketing Blog - Aug 31, 2009, 1:33 am
This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not even about your product or your service.  The simplest way that most bus...
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Rohit B. posted an article on Influential Marketing Blog - Aug 27, 2009, 8:04 am
During the brief fleeting time when The Apprentice used to be great, it was about business. Reality television, at its core, is typically about showcasing some type of conflict. Most often that confli...
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Rohit B. posted an article on Influential Marketing Blog - Aug 20, 2009, 10:21 am
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood...
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Rohit B. posted an article on Influential Marketing Blog - Aug 19, 2009, 9:44 am
I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As yo...
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Rohit B. posted an article on Influential Marketing Blog - Aug 13, 2009, 8:41 am
tweetmeme_url = 'http://rohitbhargava.typepad.com/weblog/2009/08/10-basic-rules-of-twitter-and-how-to-avoid-being-a-twanker.html'; Twanker - An egocentric individual, celebrity or org...
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Rohit B. posted an article on Influential Marketing Blog - Aug 12, 2009, 11:26 am
Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twit...
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Rohit B. posted an article on Influential Marketing Blog - Aug 11, 2009, 4:02 pm
One of the biggest social crime issues in the UK over the past several years has been the disturbing rise of knife crimes. Now a common enough ocurrence to warrant a section in one the major newspaper...
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Rohit B. posted an article on Influential Marketing Blog - Aug 4, 2009, 8:47 am
Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is one of the more brilliantly conceived direct promotion methods in the marketi...
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Rohit B. posted an article on Influential Marketing Blog - Jul 30, 2009, 9:53 am
The digital business card is not really a new idea. Over the past several years, it has evolved from the basic level of people including a URL on their physical business cards, to services now like Dr...
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Rohit B. posted an article on Influential Marketing Blog - Jul 22, 2009, 1:44 pm
Have you ever heard the expression – “to eat your own dog food?” It’s a rather crude cliché to make the point that sometimes the best way to understand your customer is to experience your ...
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Rohit B. posted an article on Influential Marketing Blog - Jul 20, 2009, 12:13 am
What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation.  Over the run of the show, this method gave vi...
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