Sachendra Y.

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My first lunar eclipse

Sachendra Y. posted an article on - Dec 10, 2011, 2:12 pm
  I grew up with stories of staying away from eclipse as they harmful in some way, and even though I knew there was no substance to it as I grew up, I couldn’t get myself to break the unwritten rule. As my son turns 4 this would have been his first lunar eclipse and I didn’t want him shackled ...
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Social User Experience with the Facebook Phone

Sachendra Y. posted an article on - Dec 1, 2011, 12:37 am
There are quite a few rumors flying around about Facebook and HTC teaming up to build a new “social” smartphone named “Buffy” with Facebook services deeply integrated in a modified version of Android. Facebook has declined to comment on the rumors stating Our mobile strategy is simple: We ...
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Free Online Courses in HCI and Game Design from Top Universities

Sachendra Y. posted an article on - Nov 22, 2011, 1:39 am
Free online courses from world’s leading universities Human Computer Interaction Stanford Mobile User Experience Design Stanford Game Theory  Yale Game Design MIT Computer Graphics IIT Introduction to Computer Graphics IIT   Besides the free courses there’s also a paid online MS in HCI...
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Framework for Designing for Multiple Devices

Sachendra Y. posted an article on - Nov 17, 2011, 11:14 pm
Nowadays, content must be developed to be viewed and interacted with across a range of screen sizes, from smartphones to the widest flat-screens. With devices becoming increasingly abundant in our daily lives, people are shifting from device to device, and they expect their products and services to ...
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Love the innovative method Twitter uses to show Ads

Sachendra Y. posted an article on - Nov 1, 2011, 4:08 pm
I’m glad they’re not showing ads on the right panel. I bet this is targeted based on user’s tweets and follows. Very original. Tagged: Advertising, Social Media, Twitter
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What does Excellent User Experience mean?

Sachendra Y. posted an article on - Oct 30, 2011, 1:07 am
The user experience is how a user perceives or responds to using a product or service. At a high level, an excellent user experience is one that is: Valuable Clearly articulates the value proposition and the purpose of the product for the target audience, taking into account factors like right set...
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8 Design Tips for Educating App Users

Sachendra Y. posted an article on - Oct 25, 2011, 12:16 pm
Mobile design is a constant struggle for simplicity. With so little screen space, it can be very challenging to pack the necessary functionality into the design while still keeping it streamlined and intuitive. In order for your users to get the most out of the application, you sometimes have to pla...
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Carnival of the Mobilists #253

Sachendra Y. posted an article on - Oct 25, 2011, 12:10 pm
Carnival of Mobilists is a monthly collection of some of the finest in mobile blogging. The latest edition at Tomi Ahonen’s blog covers LBS, gesture, advertising, design strategy and more. It also features my post NFC will make our daily lives better Tagged: Advertising, carnival, design strat...
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Getting What You Want From Phone Companies

Sachendra Y. posted an article on - Oct 5, 2011, 12:45 am
Telecommunication companies are massive corporations that try to pride themselves in customer service. When you really think about it though, these corporations are a virtual monopoly on the way we use smartphones, access the mobile Internet, and transfer ideas to our friends via social networks. So...
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Nokia on Patterns of Human Interaction: Nokia's solution is no game changer

Sachendra Y. posted an article on - Sep 27, 2011, 12:52 am
Nokia’s design team led by Marko Ahtisaari has been working to simplify navigation model and provide users with a more easily glanceable device. Their solution, let the user access the last 3 recent apps by swiping right. I disagree with Nokia solution being better than Apple’s or even Android...
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Near Field Communication (NFC) will make our daily lives better

Sachendra Y. posted an article on - Sep 20, 2011, 1:43 am
Recent developments around near field communication (NFC) have the blogoshpere buzzing. The top three mobile platforms, Android, iOS, and Windows Phone 7 are rumored to be preparing to support NFC. According to a recent study, one third of iPhone users indicated that they were “likely” or “ve...
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Unique features in new Windows Phone 7 Mango

Sachendra Y. posted an article on - Sep 15, 2011, 2:20 am
Windows Phone 7 introduced more than 500 features in its Mango version. Here’s a look at what’s unique as opposed to Android and iPhone. SkyDrive support(including shared folders) Internet Explorer 9 Twitter integration Xbox LIVE Avatar accessories Kinect integration Skype Over-the-air podcasts...
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Carnival of the Mobilists #252

Sachendra Y. posted an article on - Sep 12, 2011, 11:56 pm
Carnival of Mobilists is a monthly collection of some of the finest in mobile blogging. Head over to the latest edition at WAPReview. This month’s carnival also features my post How NOT to design for multiple screens: Pulse iPhone App Usability issues Tagged: carnival, Mobile, review, roundup
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How NOT to design for multiple screens: Pulse iPhone App Usability issues

Sachendra Y. posted an article on - Aug 24, 2011, 4:44 am
Pulse is a news reader that aggregates feeds from various sources using RSS and presents them in a good looking interface. I’ve been using RSS Readers for a while and at a first glance Pulse seemed like a great leg up from the existing apps like Reeder or Byline, it feels like you’re using a pro...
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Nokia in big trouble in featurephone market as well

Sachendra Y. posted an article on - Aug 12, 2011, 11:11 pm
Nokia seems to be in big trouble in the featurephone market as well with Android price points pushing down drastically. Take a look at this comparison, Nokia is pricing it’s featurephone which is non-touch, has no app ecosystem and much inferior in terms of user experience and hardware (VGA came...
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Designing for Mobile: Mobile Web Vs Native Apps

Sachendra Y. posted an article on - Jun 15, 2011, 4:57 am
There’s a big debate out there on this topic but there’s no silver bullet. Mobile web and native apps offer different benefits and serve different audiences. You need to look at what experience your app needs to deliver? What you are trying to achieve? What is your business model? What is your b...
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The Smartphone Apps you use reveal your personality

Sachendra Y. posted an article on - May 11, 2011, 8:05 am
The type of apps you install on your Smartphone can give away lots about your personality, a Cornell University study has found. The apps you add to your Smartphone, from games to stock tickers, can tag you as one of these “appitypes,” says Trevor Pinch, professor of science and technology studi...
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How would you describe your user experience design philosophy in one sentence?

Sachendra Y. posted an article on - Feb 4, 2011, 10:55 pm
I chanced upon this great question on Quora. A design philosophy should be integral to any design team, some great answers here: How would you describe your user experience design philosophy in one sentence?
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The Future of Communications

Sachendra Y. posted an article on - Feb 3, 2011, 5:13 am
In the last century we have seen an explosion of technological breakthroughs like planes, travel to space, computers, internet, hadron collider etc which were unfathomable in the last century. I would like to put in my two cents on the future of communications a few decades out. I think that the ...
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Is Social TV the next big megatrend

Sachendra Y. posted an article on - Dec 22, 2010, 5:52 am
MIT Technology Review named Social TV as one of the 10 most important emerging technologies that will change the world. It supports communication and social interaction in the context of either watching TV or related to TV content, harnessing relationships we already have in social media websites ...
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MiFi devices will be short lived

Sachendra Y. posted an article on - Sep 24, 2010, 9:24 am
A MiFi device uses a wireless 3G or 4G signal to access the Internet and then transmits a Wi-Fi signal that can be shared with multiple devices. Nowadays we carry a range of devices that want to be connected to the web: notebooks, iPads, smartphones, even cameras and portable media players. Your own...
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Facebook should build a mobile phone

Sachendra Y. posted an article on - Sep 19, 2010, 11:31 pm
There was news in Techcrunch that Facebook is building it’s own phone with a quick denial by Facebook saying they are not building their own phone but are working on tighter integration with phone platforms like Android, Symbian etc. I think they should definitely build their own phone. Mobile is...
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Carnival of the Mobilists #237

Sachendra Y. posted an article on - Sep 4, 2010, 11:51 am
Carnival of Mobilists is a weekly collection of some of the finest in mobile blogging. Head over to this week’s edition at AntoineRJWrigh’s blog. This week’s carnival also features my post Microsoft’s Mobile Gaming Strategy is Brilliant Tagged: carnival, Microsoft, Mobile
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Microsoft's Mobile Gaming Strategy is Brilliant

Sachendra Y. posted an article on - Aug 24, 2010, 11:23 am
Colin Gibbs of GigaOm thinks that Microsoft’s Mobile Gaming Strategy is a mistake, he cites that Microsoft will be bring “twitch” games like “Halo” which don’t make sense on mobile… I think that’s a little presumptuous, I think Microsoft’s focus on integrating Xbox Live games with ...
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Carnival of the Mobilists #228

Sachendra Y. posted an article on - Jun 29, 2010, 10:34 am
Head over to this week’s Carnival of the Mobilists at msearchgroove for some of the finest in mobile blogging. This week’s carnival also features my post Android Gingerbread to focus on user experience and fragmentation to counter iPhone Tagged: Android, carnival, Mobile
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Android Gingerbread to focus on user experience and fragmentation to counter iPhone

Sachendra Y. posted an article on - Jun 24, 2010, 10:57 am
Image credit - The Music Void Google’s core competency is engineering, not UX, and it showed through in its mastery of the implementation of features with iPhone always trying to catch up like with multi-tasking and copy/paste. However, Android UI looks plain vanilla compared to the polish of iPh...
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The delicate art of balancing commercial imperative and user experience

Sachendra Y. posted an article on - Jun 23, 2010, 11:44 pm
I chanced upon this great presentation by Priya Prakash, Creative Director for Consumer Experience at Nokia. She talks about one of the toughest topics facing designers: how to strike a balance between the commercial imperative of revenue generation techniques and the quality of user experience. Wh...
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In the mobile world, it is all about the user experience

Sachendra Y. posted an article on - Mar 21, 2010, 10:37 am
Mobile User Experience Value for money is a perception, or to put it more simply, a feeling. It is the state of mind that a customer has. The old method of “more features – more value” is not relevant anymore. As per a BBC study, people only use a small percentage of features and are baffled...
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Carnival of the Mobilists #187

Sachendra Y. posted an article on - Aug 18, 2009, 3:51 am
This week’s Carnival of the Mobilists is up at Mobilestance with some excellent entries on mobile and wireless as always. This week’s carnival also features my post Netbooks lead the way on how we’ll be using our mobile phones in the near future Tagged: carnival, Mobile, Trends
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Netbooks lead the way on how we'll be using our mobile phones in the near future

Sachendra Y. posted an article on - Aug 16, 2009, 2:09 am
Netbooks are set to revolutionize the mega-trend “Cloud computing” sweeping the technology landscape. Based on some findings released by ThinkFree based on a survey they conducted, Netbooks are mainly being used for for business, entertainment and communication. Another survey noted that Netboo...
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The Carnival of the mobilists #185

Sachendra Y. posted an article on - Aug 4, 2009, 2:11 pm
Head over to this week’s Carnival of the Mobilists at Mobileslate for some of the finest in mobile blogging. This week’s carnival also features my post User Acceptance is the biggest challenge for LBS Tagged: carnival, LBS, Mobile
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Email 2.0: Google Wave solves the "See comments inline" problem

Sachendra Y. posted an article on - Jul 26, 2009, 4:26 am
Image by marketingfacts via Flickr Google Wave is a new model for communication and collaboration on the web. The biggest problem it solves is that you no longer have to reply to someone by saying “See comments inline” copying and pasting the email body and responding to specific points in the ...
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User Acceptance is the biggest challenge for Location Based Services (LBS)

Sachendra Y. posted an article on - Jul 26, 2009, 3:04 am
The promise of LBS is providing useful information and services at right place and right time using demographic, contextual and location awareness via the mobile. Primary applications are mostly in advertising, navigation and social networking. LBS applications have garnered the most hype since the ...
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Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

Sachendra Y. posted an article on - Jul 12, 2009, 12:40 pm
Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. Eric talks about the evolutio...
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