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Jan 30, 2012, 10:49 am
Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.” The number dropped from 50% to 37% of companies maintaining corporate blog. Facebook and Twitter, in the ... Comment - Like
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Nov 8, 2011, 9:13 am
I wanted to put up a quick post to express my disappointment that Google has not made even the most basic administrative feature for the real world available in its launch of Google+ Pages. This is a continuation of its previous omission from allowing multiple owners for Google Place pages. It... Comment - Like
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Oct 5, 2011, 4:20 pm
Some of you may have noticed that the site (now 5 years old) has been “iffy” lately when you first visit. The issue is a plugin incompatibility that is non-trivial to fix. Well, a brand new BuzzMaven.com is in the works and should be on-line by November 1st, according to my developer. Ada... Comment - Like
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Jul 25, 2011, 11:45 am
For businesses who have been “riding the wave” of 3rd party reviews on their highly-visible Google Place page, you’ll want to pay attention to this, and act to shore up your listings. I personally observed this morning a business go from 63 reviews (with 4/5 stars) to 5 reviews (with 2/5 stars... Comment - Like
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Jul 21, 2011, 1:26 pm
Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages. I found that the information was probably applicable to any sort of published content, whether or not you are a news organization. ... Comment - Like
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Jun 30, 2011, 5:49 pm
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social sea... Comment - Like
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Jun 7, 2011, 12:58 pm
From the excellent SEOMOZ ranking factors slide deck, a striking aggregate comparison of new influences and distribution of factors. Who said SEO is getting easier? Comment - Like
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Jun 7, 2011, 10:03 am
I receive a dozen or so inquiries for services a week. Around 10-15% of those calls are made while the person is driving. Of those, only a small percent end up being effective conversations. In the study referenced in the link, drivers but not passengers in a “moving” simulator retold a smal... Comment - Like
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Mar 31, 2011, 6:41 pm
Those of us working in the tech / web / social media industry would like to extend a huge welcome to the Color management team this weekend to Lexington for the big final-four game and (hopefully) victory party. Thanks to the outreach (and ass-busting work) of Wes Brooks, president of the University... Comment - Like
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Feb 9, 2011, 9:34 am
As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers. This cheat sheet has been the outcome. This is distinctly from an SEO point of view – you’ll notice I’ve woven in Link Building ide... Comment - Like
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Feb 5, 2011, 6:37 pm
As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever. Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years. So it pays dividends to tilt the soci... Comment - Like
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Jan 14, 2011, 4:37 pm
Have you taken the time to consider the "reality" of your B2B customer? They are not making buying decisions on the spot - they are gathering information for meetings - and they want to look good. So how can you help them achieve this? Comment - Like
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Jan 12, 2011, 1:50 pm
Other than Mobile and Local SEO explosions, Social Rank is a biggie. So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI. So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hi... Comment - Like
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Dec 20, 2010, 7:54 am
So at the end of 2010, here are some of the things that changed for BuzzMaven in the midst of economic changes for my clients. I did a substantial shift to social and content marketing as the core of all programs. This is yet another step away from the old-style technical SEO which has become Comment - Like
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Dec 6, 2010, 11:11 pm
I recommend you watch this full-screen, in HD. A great video about your product or service doesn’t have to be insanely complex. Check this out. Espresso, Intelligentsia from The D4D on Vimeo. Comment - Like
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Dec 1, 2010, 12:51 pm
Another area where Google wedges itself into a high-payout, comparison industry is the Credit Card Comparison world, as shown by this sequence of images taken live in the USA . Last year, Google began comparison ads for mortgages and now, after a UK trial, has moved into credit cards. Query “Credi... Comment - Like
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Nov 9, 2010, 3:47 pm
I don’t care if you sell laxatives and paper towels – your customers are gamers. And they’re hard to reach by any other means. Down the hall from my offices resides Wes Keltner – who’s started GUN – a Video Game Advertising Consultancy. If you are thinking banners and billboards in... Comment - Like
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Nov 7, 2010, 11:51 am
From this month’s Kentucky Utilities newsletter. I was reassured that, if I had any issues that occurred between October 1st and October 31st, I might get customer service. Sadly, the month came and went, and now we’re well into November – presumably back to long hold times and grumpy represen... Comment - Like
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Nov 6, 2010, 5:59 pm
Well, I am now officially re-certified as a Google AdWords Certified Partner. The program replaced the Google Adwords Qualified Professional program that I’ve been in for years. It’s always nice to have third party verification of my skills in the exam. I found the exam to be a lot harder ... Comment - Like
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Oct 12, 2010, 4:24 pm
So, Gap borked the new logo launch and now asking for spec submissions. Designers world wide are raising eyebrows or facepalming. Now’s the time for them to turn this publicity to their advantage and make friends with the design community. Doing a “spec work” design contest will backfire I... Comment - Like
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Sep 23, 2010, 7:20 pm
Before we get started, here’s what the view outside one of my office windows looked like last week. This was the cool Windstream pickup truck on a huge banner downtown . I think the banner had been there since around 2002 – and when it was first put up, it looked pretty sweet with br... Comment - Like
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Sep 22, 2010, 11:25 am
As most of you know, split testing your ad text – not just for click throughs but for conversions – is one of the most important pre-click optimizations you can do with Google Adwords. Ad text optimization is an iterative process where we run experiments on different approaches to head... Comment - Like
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Sep 21, 2010, 11:56 am
When verifying a Google Place page, Google assumes that you’re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes. Or they assume that you can teach a low-paid receptionist to listen for a special Google Places validati... Comment - Like
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Sep 9, 2010, 11:00 am
In all the banter and confusion about the positives and negatives about Google Instant, there is at least one common thread that is good for the SEO industry itself: Snake Oil SEO won’t cut it in this new world. Delivering traffic via the instant interface is going to be more challenging, ... Comment - Like
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Sep 8, 2010, 1:44 pm
Google Instant changes behaviors in search, and thus SEO can change as well. Originally, I posted a list like this in 2008 about Google Suggest – and it is revised here. We May See More Traffic to Regional Sites. People regularly enter “cheap gas” and “best dentist” in search engines... Comment - Like
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Aug 23, 2010, 10:21 am
While presenting on Social Media this week, the question about Blogger writers’ block came up again, and I realized I didn’t have a post to refer them to – so here are some quick tips if you should find yourself in that uncomfortable situation. Start out creating a Frequently Asked... Comment - Like
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Aug 4, 2010, 1:00 pm
Google recently announced that Businesses with verified Google Place Pages can respond to their reviews like can be done on other review sites. This is a long-requested feature, especially by businesses that feel they were wrongly accused of something or that just want to offer a public “tha... Comment - Like
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Jul 13, 2010, 8:58 am
The whole reason I took the time to write this post is to share some thoughts - perhaps with the 37 signals team and others out there working on products like this. It also could be that I have simply not yet found the right tool, so this might prompt someone to offer an alternative! Comment - Like
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Jun 25, 2010, 1:30 pm
Disqus is used by a huge number of blogs thanks to its impressive set of discussion features, including threaded discussions, cache-friendliness, viral spread through Facebook connect and Twitter, email replies features and universal install-ability. But there were some significant weakness for SEOs... Comment - Like
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Jun 18, 2010, 3:31 pm
I am moving my offices to downtown Lexington. Please update your contact information when you get a chance. BuzzMaven, Inc. 163 Main Street, 3rd Floor Lexington, KY 40507 Phone number stays the same. Comment - Like
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Jun 4, 2010, 7:49 am
I agree with David Meerman Scott most white papers are pretty lame. I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into. In response to his post – I’d like to talk about an idea for many out there that ca... Comment - Like
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Apr 21, 2010, 2:59 pm
Last Summer, Feedburner began counting Friendfeed stats in their statistics, and the follower count for many Feedburner users shot up as suddenly as their Twitter followers and other Friendfeed “subscribers” began to count. According to chicklets across the web, thousands of instant So... Comment - Like
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Apr 11, 2010, 9:06 am
The Creative Cities Summit was a fabulous 2 1/2 day event held here in Lexington Kentucky last week. Most of it was TED-quality, including the hallway networking. The conference rooms were filled with “Linchpins” – people literally changing the world right now (and, I believe, ... Comment - Like
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Mar 26, 2010, 8:58 am
Well, this morning I’m licking my wounds after initiating in Pecha Kucha – the rapid-fire presentation style where 20 slides are presented in 20 seconds. I was honored to have been invited by Adam Martin and Kent Lewis to speak and it was truly a learning/growing experience. Soci... Comment - Like
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Mar 25, 2010, 10:53 am
I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago. Does anyone remember my “senseweb” idea? Probably not, it was pretty far out at the time… But in the past two years,... Comment - Like
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Mar 12, 2010, 2:56 pm
If you’re a business blogger, the followers you have are usually doing so because of the niche topical space you’re occupying. This is why they followed you in the first place. They signed up for the tour. You’re the authority with the plan. Show Me The Good Stuff Think about... Comment - Like
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Feb 11, 2010, 10:11 am
//
Bring Google fiber optic trial to Lexington KY on Facebook
Lexingtonians, I encourage you to become a fan of our page and to nominate Lexington for this (though I’m not sure if our city is too large.) Still, if we can get Google to think about Kentucky, we’ll all win too.
“... Comment - Like
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