Scott H. posted an article on Collective Wisdom - Dec 9, 2009, 8:24 am
For College Students, Facebook. Even though Grandma's were the fastest growing demo this year, the social media site that started with the College crowd, still is their favorite. And it's a ...
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Scott H. posted an article on Collective Wisdom - Dec 9, 2009, 4:14 am
Seth talks about laying a foundation: The first transaction Do you really expect that the first time we transact, it will involve me giving you money in exchange for a product or service? P...
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Scott H. posted an article on Collective Wisdom - Dec 8, 2009, 4:32 pm
When was the last time you thought about Julia Roberts? Think again: Telecom LG Pulls Out Stops With 'Avatar' Campaign by Aaron Baar Beginning Dec. 7, LG is airing a television c...
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Scott H. posted an article on Collective Wisdom - Dec 8, 2009, 1:00 pm
See if you are making the same mistakes.... From: http://www.marketingbeyondadvertising.com/2009/11/the-butterfly-effect-producing-big-results-from-small-changes/ The Butterfly Effect: Producing Big...
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Scott H. posted an article on Collective Wisdom - Dec 8, 2009, 8:32 am
I was glad to see some updates last week from one of my favorite sales/marketing blogs last week, Small Fuel Marketing. Here's one of them: How to Leverage Twitter for Your Business At first gl...
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Scott H. posted an article on Collective Wisdom - Dec 8, 2009, 4:32 am
Another collection of tips from SalesDog.com.. Power Tips by Michael Dalton Johnson Everybody likes to buy, because buying is fun. If you don't believe this, try to find a...
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Scott H. posted an article on Collective Wisdom - Dec 7, 2009, 4:14 pm
Some people aren't afraid of Big Brother... Research One-Third May Be Open To Behavioral Tracking by Karlene Lukovitz Nearly a third (32%) of Americans say they would be open to havin...
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Scott H. posted an article on Collective Wisdom - Dec 7, 2009, 12:55 pm
Yup, food season is here... Rediscover the Lost Art of Sampling Food sampling can bring delicious surprises to shoppers and expand their basket size with impulse purchases – esp...
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Scott H. posted an article on Collective Wisdom - Dec 7, 2009, 8:35 am
from my email: Small Business Marketing Spend Plans for 2010 According to the results of a recent survey of small businesses of under 500 employees by VerticalResponse, Inc, 74.1% of respondents ...
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Scott H. posted an article on Collective Wisdom - Dec 7, 2009, 4:23 am
A friend of mine named his advertising sales firm Select Advertising because he was going to select which clients he would work with and which media he would deal with. Craig Garber has some similar ...
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Scott H. posted an article on Collective Wisdom - Dec 3, 2009, 5:00 pm
I saw the KFC Ad last night... Restaurants KFC Is Now Competing On Calories by Karlene Lukovitz Kentucky Grilled Chicken is a permanent addition to KFC's menu (although pricing may ch...
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Scott H. posted an article on Collective Wisdom - Dec 3, 2009, 12:44 pm
that makes us spend freely or run the other way. From MarketingProfs.com: Worth Every Penny Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Vo...
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Scott H. posted an article on Collective Wisdom - Dec 3, 2009, 8:19 am
This weeks edition from Amy: Mrs. Claus has needs... on Santa's busiest workday. "Joy Someone." You can't "app" a vacation. Let's launch! Honda launched two TV spots p...
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Scott H. posted an article on Collective Wisdom - Dec 3, 2009, 3:33 am
A simple concept... Daily Sales Tip: 'Good' vs. 'Great' Salespeople If you aren’t speaking from conviction, if you don’t really believe what you’re saying, you�...
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Scott H. posted an article on Collective Wisdom - Dec 2, 2009, 4:51 pm
Every night by 6pm.... Electronics Memorex Holiday Campaign Encourages 'WeTime' by Aaron Baar The Internet-heavy campaign targets moms who are looking for ways to keep their famil...
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Scott H. posted an article on Collective Wisdom - Dec 2, 2009, 1:02 pm
from Mediapost: When Old Tricks Become New Treats One of the many jobs of marketers is to get more people to buy more stuff. While this seems quite simplistic in nature, it is actually q...
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Scott H. posted an article on Collective Wisdom - Dec 2, 2009, 8:39 am
Michael Jordan, the flying, tongue wagging basketball superstar was a failure. For some reason, he thought he could translate his basketball skills to the baseball diamond. Didn't work. But he ...
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Scott H. posted an article on Collective Wisdom - Dec 2, 2009, 3:21 am
from Craig Garber recently: Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few different supermarkets. So one week, Publix migh...
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Scott H. posted an article on Collective Wisdom - Dec 1, 2009, 4:51 pm
Tiger and more... Brands Line Up Behind Tiger: 'Private Matter' by Karl Greenberg "Woods is just in a different class," says SportsBranded Media's John Meindl. "To date, he has...
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Scott H. posted an article on Collective Wisdom - Dec 1, 2009, 12:38 pm
Or are you gouging your customers? From MarketingProfs.com: Penny Wise, Pound Foolish "Here's the scoop," writes Greg Verdino in a post at his blog. "I drive a Nissan Altima and I've been re...
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Scott H. posted an article on Collective Wisdom - Dec 1, 2009, 8:40 am
Some businesses shun and prohibit social media in the workplace. In my opinion, those businesses are killing themselves out of fear and ignorance. Doug Karr wrote this last week: 15 Business Reason...
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Scott H. posted an article on Collective Wisdom - Nov 23, 2009, 4:42 am
Another one from SalesDog.com: Target Your Prospecting by Kelley Robertson A common mistake made by even the most seasoned sales professionals is to use a shot...
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Scott H. posted an article on Collective Wisdom - Nov 22, 2009, 4:53 pm
Every Sunday night I present another Classic Ad....
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Scott H. posted an article on Collective Wisdom - Nov 22, 2009, 12:52 pm
As I read the following story from the New York Times, I thought about conversations I've had recently regarding the insiders vs. outsiders perspectives of media. Those of us on the inside, (for ...
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Scott H. posted an article on Collective Wisdom - Nov 22, 2009, 8:49 am
Having a long history in the advertising world, going back to the days when Madona was still "Like a Virgin", (Look it up, it you're too young to remember when), I've picked up a few essential...
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Scott H. posted an article on Collective Wisdom - Nov 22, 2009, 4:40 am
From SalesDog.com: Presenting to an ADD Generation by Errol Greene Statistics tell us that a majority of people suffer from at least some level of Attention De...
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Scott H. posted an article on Collective Wisdom - Nov 21, 2009, 4:54 pm
with this posting from earlier this week: You can put a dash of brand just about anywhere Posted: 15 Nov 2009 02:51 PM PST There's nothing less interesting or more standard than a bar code, ...
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Scott H. posted an article on Collective Wisdom - Nov 21, 2009, 11:00 am
It doesn't matter what line of work you are in, or if you are required to be creative, all of us have the need to use creativity for something in our lives. Check out this from Drew: How do you...
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Scott H. posted an article on Collective Wisdom - Nov 21, 2009, 4:25 am
From SalesDog.com: Eye Contact at Closing by Mark Hunter When you're ready to close the sale, your eye contact should only go in two places. Either looking a...
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Scott H. posted an article on Collective Wisdom - Nov 20, 2009, 5:00 pm
Food, Phones & Fun: Restaurants Let's Eat: 5 Chains Target Nontraditional Retail by Karlene Lukovitz The joint strategic development initiative will enable the chains to bundle and le...
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Scott H. posted an article on Collective Wisdom - Nov 20, 2009, 12:38 pm
Yesterday when this appeared in my email, I thought to myself, "there they go, playing with the numbers again". The headline seems to say that newspaper readership is 74%, which if were true, would b...
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Scott H. posted an article on Collective Wisdom - Nov 20, 2009, 8:02 am
From MarketingCharts.com: Mobile Social Networking Grows; Top 10 SocNets By the year 2013, 43% of global mobile internet users (607.5 million people...
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Scott H. posted an article on Collective Wisdom - Nov 20, 2009, 4:57 am
You have to understand this (from Seth Godin) if you are going to be above average: Can't top this Getting someone to switch is really difficult. Getting someone to switch because you of...
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Scott H. posted an article on Collective Wisdom - Nov 19, 2009, 4:04 pm
Click & read... It's that simple: Automotive Electric Cars Set To Tiptoe Into Showrooms by Karl Greenberg If rumors of the demise of the electric car are exaggerated, so, perhaps, are...
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Scott H. posted an article on Collective Wisdom - Nov 19, 2009, 12:30 pm
Here's this weeks latest from Amy: Do you have the sexiest mouth in America? Vampires prefer Volvos. Mobile phone wars. Let's launch! I gave into temptation and finally watched "Twili...
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Scott H. posted an article on Collective Wisdom - Nov 19, 2009, 8:47 am
Another Perspective: The 7 Harsh Realities of Social Media Marketing Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference. I’m som...
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Scott H. posted an article on Collective Wisdom - Nov 19, 2009, 4:21 am
From Jill Konrath last week: True Story: I May Have Misjudged Your Interest A true story, but the names have been changed to maintain privacy. Recently I received an email from a marketing/ad...
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Scott H. posted an article on Collective Wisdom - Nov 18, 2009, 4:08 pm
Click to read: Packaged Goods Pyrex Leverages Its Usefulness In The Kitchen by Karl Greenberg "The Pyrex brand has dabbled in the kitchen tools and gadgets and metal bakeware categories b...
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Scott H. posted an article on Collective Wisdom - Nov 18, 2009, 1:09 pm
Buy a house in the next 12 months... Survey Shows 5 Percent of Americans Plan to Buy a Home in the Next Year One in 20 Americans say they plan to buy a home within the next y...
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Scott H. posted an article on Collective Wisdom - Nov 18, 2009, 8:47 am
... for advice, support and connection. The most surprising finding, however, despite all of the attention being given to the relationships that moms form online through social media, is that they d...
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Scott H. posted an article on Collective Wisdom - Nov 18, 2009, 4:45 am
Due to a request by the author of the article I originally posted here, I have removed it and replaced it with this excellent story from Craig Garber: Like most business owners, when I first went int...
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Scott H. posted an article on Collective Wisdom - Nov 15, 2009, 12:25 pm
Words of Wisdom from Harvey: Top techniques for answering questions Talk about getting the answers you need—I recently wrote in this column about the be...
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Scott H. posted an article on Collective Wisdom - Nov 15, 2009, 8:32 am
from the MarketingTech Blog: 5 Social Networking Steps for Sales Professionals Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc. and I wanted to provide them so...
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Scott H. posted an article on Collective Wisdom - Nov 15, 2009, 4:31 am
The 4th of 4 in a row from SalesDog.com: No Reply by C.J. Hayden Never assume that a prospect received, saw, or heard your message. When prospects don't r...
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Scott H. posted an article on Collective Wisdom - Nov 14, 2009, 4:34 pm
One of the emails I get everyday is from MarketingCharts.com, based in the Green Mountain State of Vermont. Every once in awhile, I'll post on the Collective Wisdom site some of their work, but t...
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Scott H. posted an article on Collective Wisdom - Nov 14, 2009, 11:00 am
It's a proven fact that you can't catch lobster in Lake Erie. Why? There are no lobsters in Lake Erie! Check out this piece from the DysonTech blog, it applies to ALL your marketing, online...
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Scott H. posted an article on Collective Wisdom - Nov 14, 2009, 8:31 am
Here's today's Social Media Update: Younger Women Step to Social Beat Social influence on Gen Y trendsetters Generation Y females have redefined the idea of “peer group” ...
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Scott H. posted an article on Collective Wisdom - Nov 14, 2009, 4:00 am
another tip from SalesDog: 3 Power Words for Selling by Tim Smith There are three words that, when used properly, carry tremendous influence, no matter the si...
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Scott H. posted an article on Collective Wisdom - Nov 13, 2009, 4:04 pm
Wrapping up the work week, but.... We have 3 to 4 daily updates Saturday and Sunday too! Food Del Monte's College Inn Gets Steamed Up by Karlene Lukovitz The effect was designed to m...
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Scott H. posted an article on Collective Wisdom - Nov 13, 2009, 12:21 pm
Yesterday I had a great meeting with the ad agency that takes care of McDonalds in my area and we talked about how one of my radio station, WILD 96.3, (official call letters are WNHT) can continue to ...
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