Scott H. posted an article on Collective Wisdom - Oct 3, 2011, 6:05 am
On Sunday October 2, 2011, I launched a new website, Scott Howard aka ScLoHo at http://www.scotthoward.me/ . While I set up domain redirects for the 4 separate blog sites, like this one, you will most likely need to resubscribe to the RSS and newsletter feeds on the new site. Why the move? Here's t...
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Scott H. posted an article on Collective Wisdom - Sep 30, 2011, 6:00 pm
... for Chrysler's Mopar. ...Read the whole story >> Copses Fills Post At GM: VP Customer Experience Yoplait, Betsey Johnson Team Up In NYC QSRs' Discounting Intensifies MediaVest, Draft FCB Join Vibrant Ride Bikes Equifax Partn...
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Scott H. posted an article on Collective Wisdom - Sep 30, 2011, 12:00 pm
With technology evolving it should be easy for you to create different campaigns for different clients.... Here's an example why from MarketingProfs.com: Don't Introduce Yourself to a Customer You've Already Met How is an existing customer supposed to feel when you send a form letter inv...
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Scott H. posted an article on Collective Wisdom - Sep 30, 2011, 6:00 am
Excellent Advice from Jill: How to Write a Highly Effective Subject Line By Jill Konrath If you're like most sellers, you don't pay a lot of attention to the subject lines. They're an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message. If i...
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Scott H. posted an article on Collective Wisdom - Sep 29, 2011, 12:00 pm
... media buying was handled in-house. Honda TV ads have a new voiceover. Gone is Kevin Spacey, replaced by actor Jason Bateman. When I first watched the ad, I hardly recognized Bateman's voice, though. His debut ad promotes the Honda Accord. In it, Bateman describes the lessons learned fr...
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Scott H. posted an article on Collective Wisdom - Sep 29, 2011, 6:00 am
from RAB.com: Daily Sales Tip: Salespeople Need to be Great at Closing Actually, this is true, but not in the sense most people think. A sale is not a sale until it is brought to a co...
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Scott H. posted an article on Collective Wisdom - Sep 28, 2011, 6:00 pm
Click & read: Conference J&J VP At OMMA: Brands Must Still Think Like People by Karl Greenberg The media business may be getting more and more automated, with algorithms determining everything from media mix to creative, but Kim K...
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Scott H. posted an article on Collective Wisdom - Sep 28, 2011, 12:00 pm
This article from Mediapost is talking about teens, but I think most of it applies to all of us: Unite To Ignite Teens want to unite to ignite. They want to change the world. Teens want brands they support to be a part of the solution to solving the world's prob...
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Scott H. posted an article on Collective Wisdom - Sep 28, 2011, 6:00 am
from my email: Daily Sales Tip: Diagnose Before You Prescribe Think about the last purchase you made where you felt you had a positive experience with the salesperson. Did the salesperson introduce themselves and immediately tell you what they thought you needed? Or did they ask you questions t...
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Scott H. posted an article on Collective Wisdom - Sep 27, 2011, 6:00 pm
Click & Read: Food Cheech & Chong Hype 'Magic' (Fiber One) Brownies by Karlene Lukovitz In a perhaps-inevitable latest iteration of marketers' use of '60s and '70s culture to woo Baby Boomers to food products with digestive and ot...
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Scott H. posted an article on Collective Wisdom - Sep 27, 2011, 12:00 pm
Now is the time to prep for next year. Three Tips for Tradeshow Success "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan." To ma...
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Scott H. posted an article on Collective Wisdom - Sep 27, 2011, 6:00 am
from my email: Daily Sales Tip: When presenting a written proposal, always remember your audience. Keep it simple. Eliminate media jargon and acronyms. Instead, use short simple words and sentences. Include content specific to the customer's industry or vertical market, particularly in the cover...
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Scott H. posted an article on Collective Wisdom - Sep 26, 2011, 6:00 pm
Click & read: Automotive Existence Precedes Essence In Toyota Yaris Campaign by Karl Greenberg The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," says the campaign frontispiece, "It's a car." The campaign features a Web sit...
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Scott H. posted an article on Collective Wisdom - Sep 26, 2011, 12:00 pm
from the Not-So-Secret Writings of ScLoHo: No one cares how many hours you work. No one cares if you are working 2 hours or 16 hours a day. What they care about is if you are available (working) when the decision is being made. Do you have the answers? Do you have the solution? Do you have it when ...
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Scott H. posted an article on Collective Wisdom - Sep 26, 2011, 6:00 am
from a sales perspective: Daily Sales Tip: Get An Annual Checkup Just as you should regularly go to the doctor for a checkup, you need to get a sales checkup. You need to see a videotape or listen ...
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Scott H. posted an article on Collective Wisdom - Sep 25, 2011, 6:00 pm
Next month I will be writing about this subject in relation to websites and your online presence. In the meantime, here's our Sunday Seth: Lousy tomatoes and the rare search for wonder My local supermarket stocks waxy, tasteless tomatoes from Chile and Mexico and Florida. They even do t...
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Scott H. posted an article on Collective Wisdom - Sep 25, 2011, 12:00 pm
from Pat McGraw: Are Marketing and Sales Working Together The director of marketing was proudly displaying the new design for a 68-page 4-color brochure that was about to go to the printers. The project had taken her and her team almost 6 months of work because it was viewed as a ‘major deal’...
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Scott H. posted an article on Collective Wisdom - Sep 25, 2011, 6:00 am
from the Real Sales Dog: Eliminating the Sleaze Factor in Sales by C.J. Hayden In her 15-plus years teaching entrepreneurs about sales and marketing, business coach C.J. Hayden has found that many o...
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Scott H. posted an article on Collective Wisdom - Sep 24, 2011, 6:00 pm
Just 3 months until Christmas eve.... from my email: Stores Reversing Big-Box Trend The belief in retail that bigger is better may be fading. National chains known for their huge stores are starting to think smaller. Big-box retailers are moving away from the one-large-si...
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Scott H. posted an article on Collective Wisdom - Sep 23, 2011, 6:00 pm
Click & read: Retail Elmo's Tambourine Rocks Toys R Us Hot List by Sarah Mahoney Toys R Us has unfurled its holiday Hot List, which this year includes Sesame Street Let's Rock, Elmo from Hasbro, Air Hogs Hyper Actives from Spin M...
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Scott H. posted an article on Collective Wisdom - Sep 23, 2011, 12:00 pm
So, you have a website. Are you using Social Share buttons to help others help you? From Mediapost: Share Buttons on Social Sites Increase Exposure Sevenfold According to BrightEdge, an in-depth analysis of more than 4 million tweets shows pages that display Twitter share buttons get ...
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Scott H. posted an article on Collective Wisdom - Sep 23, 2011, 6:00 am
Excellent advice from Jill: How to Make Your Prospects Believe You When They Don't By Jill Konrath We were just approaching Des Moines, traveling at 72 miles per hour on I-35 when it hit me. My husband, who was driving, didn't even notice. But for me, the effect was jarring. "Holy cow!" I ex...
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Scott H. posted an article on Collective Wisdom - Sep 22, 2011, 6:00 pm
Click and read. I'm busy having fun. Automotive General Motors' GMC Takes NFL Sponsorship On The Road by Karl Greenberg GMC is the official vehicle of the NFL, but the General Motors division isn't filling that bucket with TV ads,...
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Scott H. posted an article on Collective Wisdom - Sep 22, 2011, 12:00 pm
Another weekly update from Amy: Strip to your SmartWool. Warm up those hands. Zombies. Let's launch! Legal Sea Foods managed to create three TV ads that reference the issue of seafood sustainability while mocking it at the same time. In one ad, a lone crab is shown on a beach as a voi...
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Scott H. posted an article on Collective Wisdom - Sep 22, 2011, 6:00 am
from RAB.com: Daily Sales Tip: Troubleshooting the Closing Process When executives contact me for help, the conversation usually starts with, "My sales people can't close! Can you help me?" Rarely does "weak cl...
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Scott H. posted an article on Collective Wisdom - Sep 21, 2011, 6:00 pm
Click & Read: Restaurants Killing the 'King' Looks Positive For Burger King by Karlene Lukovitz The new, much less edgy and teen-oriented creative approach has been second-guessed by some in the industry. However, as Technomic Pre...
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Scott H. posted an article on Collective Wisdom - Sep 21, 2011, 12:00 pm
The words of Laura Ries: Netflix Strategy is Right and Wrong There are several important lessons to be learned from the Netflix brand story. In recent days, the story has heated up after CEO Reed Hasting’s Sunday night email blast and blog post. In his email, Hasting apologized pro...
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Scott H. posted an article on Collective Wisdom - Sep 21, 2011, 6:00 am
Short and to the point, an extra dose of Seth Godin this week: Can't watch your parade if the house is on fire People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and compels the...
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Scott H. posted an article on Collective Wisdom - Sep 20, 2011, 6:00 pm
By now you know about Netflix, but do you know about these other stories? Entertainment Netflix Spins Off DVD Service by Tanya Irwin The name Qwikster was chosen because it refers to quick delivery. There are no new pricing changes. Some other ...
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Scott H. posted an article on Collective Wisdom - Sep 18, 2011, 12:00 pm
25 years ago, I moved my family to Detroit, the Motor City. It was a life changing decision for all of us. Detroit was also known for being the Murder Capital. Their NBA team, the Pistons were the Bad Boys. And I first picked up a book by Al Ries & Jack Trout, Positioning, which talked about brandi...
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Scott H. posted an article on Collective Wisdom - Sep 18, 2011, 6:00 am
from RAB.com: Daily Sales Tip: Living with Problems I'm often asked, "What's the biggest mistake you see salespeople make?" I answer, "Whatever they do to lose the sale!" Seriously, there is one pattern I've witnessed with clients in my career. They sometimes assum...
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Scott H. posted an article on Collective Wisdom - Sep 17, 2011, 6:00 pm

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Scott H. posted an article on Collective Wisdom - Sep 17, 2011, 12:00 pm
from Mediapost recently: Moms And How They Value Information: Yours Moms are easily recognized: women with children. Of course, they vary in age, income, education and where they live, but today they all share a common experience: they are time starved. Advertisers re...
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Scott H. posted an article on Collective Wisdom - Sep 17, 2011, 6:00 am
from Pat McGraw: Chasing Customers Away: Lesson 1 and 2 Posted: 25 Aug 2011 08:36 AM PDT You spend a lot of time, effort and money in order to attract, engage, convert and (hopefully) retain profitable customers – but sometimes little things go unnoticed and they can kill your busine...
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Scott H. posted an article on Collective Wisdom - Sep 16, 2011, 6:00 pm
Click & Read: Automotive Audi Shows America The Sordid Truth by Karl Greenberg Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are becoming as our in...
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Scott H. posted an article on Collective Wisdom - Sep 16, 2011, 12:00 pm
The slow decline of print advertising has been accompanied by the growth of digital marketing. Print advertising includes newspapers, magazines, phone books and junk mail. I have seen some of my friends in the print business evolve into the digital world, but there are a few tips and "tric...
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Scott H. posted an article on Collective Wisdom - Sep 16, 2011, 6:00 am
from RAB.com: Daily Sales Tip: Do your homework and learn all you can abo...
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Scott H. posted an article on Collective Wisdom - Sep 15, 2011, 6:00 pm
5 nights a week, I've been giving you this feature, or you can get it in your inbox like I do: Retail With Mega Coupons, Whole Foods Goes On Offensive by Sarah Mahoney While it probably won't be enough to shed its "Whole Paycheck" ...
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Scott H. posted an article on Collective Wisdom - Sep 15, 2011, 12:00 pm
Our weekly update from Amy: Denial hits the fan. The search engine of life. Protect your stuff. Let's launch! FedEx launched four TV spots during the NFL season opener last Thursday that illustrate ways it helps businesses run smoother. First up: Who needs a competitive edge in a phone...
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Scott H. posted an article on Collective Wisdom - Sep 12, 2011, 6:00 pm
Click & Read: Beverages Heineken Takes Spot To Theaters, Partners With IFC by Tanya Irwin The campaign appeals to the upscale, progressive 'man of the world,'" Lesya Lysyj, chief marketing officer, Heineken USA, tells Marketing Dail...
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Scott H. posted an article on Collective Wisdom - Sep 12, 2011, 12:00 pm
Last week on the Not-So-Secret Writings of ScLoHo, I shared the story of using technology to modernize a retail operation. I admit, when I moved from the radio business to the web world this year, one of the reasons was the ability to measure with accuracy the Return On Investment of the actions we ...
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Scott H. posted an article on Collective Wisdom - Sep 12, 2011, 6:00 am
from RAB.com: Daily Sales Tip: Practice Makes Perfect Sales managers very often do not get the training they need before becoming a sales manager. Likewise, very few sales managers conduct ongoing training sessions with their sales team. Selli...
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Scott H. posted an article on Collective Wisdom - Sep 11, 2011, 6:00 pm
Today is a day of reflection for many of us in the United States. Most of us know where we were 10 years ago when the planes crashed into the World Trade Center. We look back on the monumental occasions and often let the other, less noticeable events fade away. Last weekend as I was skimming my ema...
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Scott H. posted an article on Collective Wisdom - Sep 11, 2011, 12:00 pm
There was a little debate earlier this year among some friends of mine about QR codes. Will they catch on? Will businesses use them? Will people scan them? Will they be a fad or trend? and my favorite quote from an advertising agency, "QR Codes are Stupid." Since I am i...
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Scott H. posted an article on Collective Wisdom - Sep 11, 2011, 6:00 am
from RAB.com: Daily Sales Tip: One-Size-Fits-All Coaching ...
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Scott H. posted an article on Collective Wisdom - Sep 10, 2011, 6:00 pm

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Scott H. posted an article on Collective Wisdom - Sep 10, 2011, 12:00 pm
A look at how some businesses are handling tomorrow: Marketers Searching for Ways to Observe September 11 Anniversary As the 10th anniversary of 9/11 approaches, marketers like The Home Depot, General Motors and American Express are struggling with the best way to connect ...
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Scott H. posted an article on Collective Wisdom - Sep 10, 2011, 6:00 am
from my email: Daily Sales Tip: Prospecting the Right Way Unless we have an all-referral business, we all have to prospect to generate new business opportunities. To do that effectively, follow these simple tips and watch your results improve: 1. Ask for permission. Ask if ...
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Scott H. posted an article on Collective Wisdom - Sep 9, 2011, 6:00 pm
Click & read: Beverages PepsiCo CFO Talks Pricing, 'Stagflation' by Karlene Lukovitz The U.S. and other developed markets have moved into "stagflationary" mode over the past six months, and the lack of growth has created a pricing...
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Scott H. posted an article on Collective Wisdom - Sep 4, 2011, 6:00 pm
My Sunday Seth: Twice as much doesn't always mean twice as much How expensive do you think it is for a fast food chain to switch to sea salt on its french fries? Even if we assert that sea salt costs twice as much as the competitor (dirt salt?), it's easy to see that the imp...
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