Scott Maxworthy posted an article on
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Dec 21, 2011, 11:35 am
These two clips from Coke have become an essential introduction for my new clients trying to understand the current and future digtial landscape ahead of us.
I personally applaud Coke for sharing this presentation - it not only creates a framework that educates potential creative partners but also ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Dec 1, 2011, 2:58 pm
Here we go again, I'm starting a new business, well not really new, it's more an ongoing activity.
Starting a new business is never easy - I don't have any misconceptions - most fail and takes years to be an overnight success. Author Malcolm Gladwell talks of the 10,000 hours theory to be an exp... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Oct 16, 2011, 5:01 am
A man is asleep on a bed, fully clothed in a suit, the camera moves across to an alarm clock on a bed sitter.
Frank Sinatra Justin Timberlake is playing Frank Sinatra - (Kutcher was busy and can't sing that I know of). They could have cast Lada Gaga to make it different - both icons of... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Sep 29, 2011, 4:10 am
With 65% of instore purchases initiated on the web - the new battlefield for customer attention is online and, as we all know, the web is increasingly social.
Today your prospective customers are being influenced by blogs; forums; friends; other customer reviews and what people share online.... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Sep 24, 2011, 6:58 am
Viewer, reader, fan - attention is scarce, a big bang then fill in the details. It's the inverted pyramid approach - big blocks down to the detail - it's like a movie trailer.
I'm speaking at an online retailing conference on Monday about creative internet video.
With all presentations (offline ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Aug 26, 2011, 7:16 am
ACT I
You know the problem, you've been asked to speak at a conference or seminar. These types of gigs are important for your business and personal growth so you want to make sure the presentation is not only great but highly effective.
Where do you start?
You need a story to tell, to understand... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Aug 5, 2011, 2:17 pm
How much do the businesses and brands you consume love you?
Popularity is such a fleeting thing - one minute you're interesting the next you're old news.
We're sitting in the new coffee shop overlooking the bay, the old favorite is so yesterday as getting a car spot is a nightmare now the place is... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jul 20, 2011, 4:45 pm
If you're a regular reader of my blog then by now you already know that video content is about to explode on the web. The fact is we love video and if you're like me you'll look for a short 1-2 minute video instead of having to reading a page full of text and, if the content is good, you'll likely s... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jul 15, 2011, 4:18 pm
At 14 country boy Ernie Cash was spotted by a talent scout, given $500 a year, a pair of footy boots and a scholarship - the kid was stoked. By 16 he’d moved to the big city, boarded with a team Managers family and trained five days a week around the interruptions of school lessons - yes, it’s... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jul 7, 2011, 10:57 am
This is a Digital Media Strategy Beginners Article.
Local Search Results
One of the biggest failures of the web to date has been the generally poor results you get from a local search - particularly here in Australia where only around 30% of small businesses have a website. The poor performance... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 29, 2011, 8:50 am
Inspired by Robert Greene - random thoughts
Based on a true story just the names have been changed to protect the guility (and innocent).
Through a series of events Shuana ended up with a three picture Director deal from one of the big Hollywood studios - it was goodbye Sydney and hello LA.
Quic... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 26, 2011, 7:10 am
Lights are to a band performance what sound is to a film - it enhances the mood.
This little journey of light started over 25 years ago - yes, this is not my normal digital strategy stuff (though there's probably some elements you could pull out).
The Beginning
In the mid 1980's when the Maxy Band... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 23, 2011, 9:30 am
Whether your advertising, blogging, tweeting or updating your status, what's the angle? Is it interesting or just more noise? What are you trying to say and can you please get to the point quickly - we all say we're time poor (but around 24% of Internet time is addicted to Facebook) and time is mo... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 16, 2011, 5:53 am
The Disruptive yet Logical Convergent Media Landscape
We live in incredible times, just a few years ago it used to be said that Google flattens everything it touches - the disruptive but yet logical nature of search engines disintermediated ineffecient links in any information or supply chain, from... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 11, 2011, 10:12 am
We went to the football last night and watched the Titans take on the Dragons.
There were lots of high kicks and bombs (a very high kick of the ball in the air that the defender has to try and catch)
In most cases they were successful, they practice catching lots of bombs and are paid professional... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 9, 2011, 10:30 am
We're in a pub (yes having a beer by Mel) and the guy playing guitar in the corner looks a bit like a cross between Danny Devito, Aggro the muppet and Mark Knoffler - he's singing a pretty good cover version of Dire Straits "Money for Nothing (and chicks for free)". I'm sure the words he's sing... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jun 2, 2011, 10:00 am
Basil began his career in Bloody Big Corporation a long time ago and has worked his way to the head of Corporate Communications - it hasn't been easy street, over the years he's had to put out his share of corporate fires, manage a revolving door of stars, executive egos and even schmooze the most... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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May 24, 2011, 8:39 am
This blog is the ongoing chronicle of our own application to our business of the theories; ideas and lessons we are sharing and recommending with our clients.
Taking Risks
If you're not taking risks then you're playing it safe. It's one or the other.
Yes, it's hard for some people/ companies/... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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May 21, 2011, 10:45 am
Mel, the buxom blonde barmaid gets a lot of tips and it’s not just because she looks great. Customers very quickly discard the looks if the service fails to deliver.
Mel knows that Bernie the builder drinks VB, she started pouring his beer when she saw his car drive into the car-park “data ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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May 6, 2011, 1:22 am
Who said that? Who first wrote the term down in a book (as opposed to who first blurted it out in a pub at sometime in history)
I think many new words or phrases are like that - the combination of two different elements - a mispronunciation, a lyricists poetic license. It's a bit like much in... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Apr 30, 2011, 2:41 pm
S*x Sells - Setting the Scene
The room is very dark that you can only sense it's small size by the steamy confined heat and the short re-verb of the pulsating sounding background beat.
Each beat the sound gets louder.
Through the dark a single light beam shin... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Apr 21, 2011, 9:25 am
It's a Wednesday night and a full moon is rising over the Bay as I head back into the City for Benn Rennie's from Uncluttered White Spaces "Making Ideas Happen/ What If" talks.
Guest speakers are inspirational Collaborative Consumption Author Rachel Botsman (see my TEDx Sydney post last year); Ash ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Apr 19, 2011, 7:00 am
It's a beautiful morning in San Fransisco and I'm meeting with Franklyn Un, Chief Experience Officer of Collaborative User Network Software - they're currently looking to takeover CLIVE, the Internet video business I'm involved with.
"Walmart Buys Search Firm Kosmix is interesting news - it's a ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Apr 12, 2011, 7:13 am
Who are the #wecando businesses? It's much more enjoyable talking about those businesses that are customer centric and rise above the mass?
Yesterday I had yet another poor service experience - we were on our way to pick up a new cooler from an online auction house Grays for Kim's shop (that's an... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Apr 5, 2011, 6:27 pm
It was February 9th so says the Google Apps shared document but my thoughts and discussions go back many months earlier.
This series of blog posts aims to chronicle the development of how a dissatisfaction of the status quo manifested into challenging our approach to what we do.
We were sick of th... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Mar 26, 2011, 6:44 am
Be unique - mass marketing is for mass producers and audiences.
Following are a few quick thoughts on brand engagement.
Understand the audience - the who/ what, when, where, how much and why?
Insure clients understand that in this digital media and communications age, online social media customers... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Mar 24, 2011, 2:52 pm
I know I know there's a bit of Chuck Berry's duck walk or Angus Young being channelled here in this photo but frankly who cares - unless you're a mad man then every lead break, chord progression, dance, art, business idea or advertisement is but a combination of some prior influence. It's the ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Mar 8, 2011, 7:02 am
Following is just some base line data on Australian Internet Use. The key takeaways are that the Internet is here right now and this is where most people are spending their time.
Australian Population:
21,874,900
2009
World Bank
Australian Internet Users:
15,170,000
2009
World Bank
Number of... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 20, 2011, 7:10 am
Information is Power but as Albert Einstein said "information is not knowledge"
Today we live in a world of rapid, exponential information growth, over the last fifty years we have seen access to the information shift from books, newspapers, television and radio to the convergent web.
Accor... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 19, 2011, 1:29 pm
The competition has finished and I've shortlisted eight logo designs - which one do you like best? Also following is the brief - how your feelings are translated into a design. How well did they do?
{Jumi}
The brief
business name
www.maxyphoto.com.au
description of business
Sydney, Australia ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 19, 2011, 10:49 am
Photography has been one of my interests for over thirty years but it was only after my dad's sudden death three years ago that I decided to take it more seriously - for example, I would never claim to "be a photographer" but just someone who took photos.
A funny thing happened along this road - ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 18, 2011, 11:34 am
Ideas are easy, implementation is harder. It's often easier to consult then to actually do, I'm amazed how many experts are out there have never actually ran a business hands on - that preach a business quick fix or sell the latest fad. Does experience in the field matter?
In many ways it's like ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 11, 2011, 5:39 am
Make yourself indispensable and sell, promote your unique benefits equals higher margins (is that for you or your customer?).
Both Molly (A Country Practice) and twenty years later Mel (Packed To The Rafters) got a sudden bullet from their soaps - the insider says it was over asking too much mah... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 5, 2011, 10:10 am
Chris waits in the dentists lobby, after 40 minutes of waiting he walks out.
The receptionist calls a few days later and makes another booking.
This time Chris doesn't turn up.
The dentist calls - an argument follows - "my time is far more important then yours!" the dentist screams.
Chris shares... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Feb 3, 2011, 8:32 am
Tiger Woods and Nike, Shane Warne and McDonalds, Big Dell and The Dragons to name just a few.
How much do brand ambassadors help sell?
One of the major benefits of the digital advertising and online media space is that it provides businesses and organisations with real time tracking and results ... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jan 26, 2011, 8:18 am
Gone bush - you're looking out in the distance - not a soul to be seen.
Nature humbles - flood, fire, storm, sea - the vastness.
We compare - our relative position that gives context - (about 2.5 people per km2)
Yet, our cities buzz like bees, just as busy as elsewhere on the global competitive s... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jan 7, 2011, 9:48 am
You follow your intuition - you're already heading down the road - it's a path you began years ago but up until now more a wandering.
Herein challenges lie - the success of mass pressures to conform - ie the maintenance of the "status quo".
BUT what are you doing today to be different? To cut th... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Jan 5, 2011, 3:49 pm
There's been a lot in the press here in Oz (great article in the SMH) about the impact of online retailing on Christmas trading.
Online retailing specialist John Debrincat in his recent blog talks about a few narrow minded retail executives can't see past their wallets and asks can your retail stor... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Dec 30, 2010, 5:59 am
The world is an increasingly highly competitive global marketplace and if the communities experience is consistently bad then we look for other options.
In business there are only really three basic things you can differentiate - product (ie you); price (dropping price is nearly always a self d... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Dec 29, 2010, 8:27 am
You know you shouldn't have said or done that - it's too late now it's out there - no reverse gear or Undo button here - you know in this cosmic connected space there's a price you'll pay you and you know it comes back ten hold.
Maybe the ripples will be small and disappear - no impact.
Today "Pr... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Dec 6, 2010, 2:43 pm
Enter a web page to demo this presentation (ex: www.google.com)
Note: Please accept the security warning that enables the demo to open in a new window.
Adding the CLIVEvideo code to your website is very easy
Simply click on the following link for implementation inst... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Nov 30, 2010, 4:16 am
It's very easy to be totally consumed in the fast flowing digital river but like blogger Catherine White you can take your new camera, go "offline" and view the world through another lens - even if it's only for a week or two.
Last month I took off to Bali for a bit of "Eat - Prey - Think" to get m... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Nov 6, 2010, 11:30 am
The Bogans are back in swing, at top of voice (so that everyone can hear) when walking back from breakfast to their room "I've got no fucken dunny paper left - you'd think they'd have more in the room".
Obviously the standard amount not enough for the crap that's coming out of their mouths.
The se... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Oct 20, 2010, 11:47 am
Distribution - in todays fragmented communications and media landscape you need to be in all the channels where your customers are. To increase productivity you can use RSS Feeds to populate those channels - eg Facebook; Twitter etc. The key here is to use the best platform for each cont... Comment - Like
Scott Maxworthy posted an article on
Maxys Blog
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Oct 20, 2010, 6:21 am
Personally, playing guitar on an I-phone sucks (or maybe my guitar playing) but as a weekend musician, Internet video producer and digital marketing boss I was very interested in this story
(Note: I-phone guitar plugged into a 3000 watt PA is pretty cool for 30 seconds or so) Comment - Like
Scott Maxworthy posted an article on
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Oct 12, 2010, 9:41 am
Mawgan has just finished her run and is waiting for her superfit husband to catch up. She sips her sports drink - refreshed - smile.
You're sitting in a pub Friday afternoon and a bloke comes up and suddenly tries to sell you life insurance - it's all about relevance (time and place)!
# # #
In .... Comment - Like
Scott Maxworthy posted an article on
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Oct 8, 2010, 6:08 am
The timers running!
Customer expectation around complaint resolution has never changed. Listening, responding, resolving is measured in real time.
It used to be if you were an unhappy customer you told an average 10 people and as happy customer would tell three.
In today's highly connected,... Comment - Like
Scott Maxworthy posted an article on
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Oct 6, 2010, 10:31 am
Other travelers came walking down the track And they never went further, no, they never went back
Then came the churches then came the schools Then came the lawyers then came the rules
Then came the trains and the trucks with their load And the dirty old track was the telegraph road
Comment - Like
Scott Maxworthy posted an article on
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Oct 5, 2010, 5:51 am
Watching Mad Men (the golden age of advertising) you're struck by the high amount of cigarette smoking.
There's a scene in one of the Series 2 episodes Dan's boss Roger Sterling complains "No one under 25 drinks coffee anymore, just Pepsi. They pour it on their Frosted Flakes." Amusing fo... Comment - Like
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