Sourav S. posted an article on Sourav Sharma Dot Comm - Oct 13, 2011, 4:59 pm
Perfect timing..
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Sourav S. posted an article on Sourav Sharma Dot Comm - Oct 5, 2011, 1:26 pm
I saw this Video yesterday…a good one…and no surprises here..
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Sourav S. posted an article on Sourav Sharma Dot Comm - Sep 4, 2011, 3:08 pm
While email marketing may not get the attention many of the newer tools get, it’s still a great way for you to generate leads and convert more prospects for your business. With that in mind, I wanted to share some email marketing highest quality tactics you can use to generate more leads for your ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Aug 28, 2011, 2:00 pm
Conversion Rate Optimization (CRO) includes numerous actions and techniques designed to enable Internet merchants and marketers to merely and consistently gain amazing increases in website conversions, and for that reason an increase in new business, ongoing clients, and/or site tests. Commonly used...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Jul 21, 2011, 12:03 am
WordStream has put together a rather intriguing infographic showing exactly where Google makes its dollars. “We did some study on what are the most high-priced keyword categories in the world to figure out exactly where (specifically) Google makes their billions in ad …
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Sourav S. posted an article on Sourav Sharma Dot Comm - Jul 20, 2011, 5:03 pm
Google announced the launch of a limited pilot for Search engine optimization reports in Google Analytics, which are based on search queries data from Webmaster Tools. “Webmasters have long been asking for greater integration among Google Webmaster Tools and Google Analytics,” Google …
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Sourav S. posted an article on Sourav Sharma Dot Comm - Jul 20, 2011, 2:40 pm
It appears that that attempting to advertise your Google+ profile on Facebook could not be the finest concept if you wish to continue to run ads on Facebook. Michael Lee Johnson attempted to do just that, and says Facebook suspended …
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Sourav S. posted an article on Sourav Sharma Dot Comm - Jul 20, 2011, 1:35 am
Compete, as you may know, supplies analytics tools, and shows site visitors information on items like special visitors, pageviews, visits, etc. The data is occasionally compared to Google analytics, and often tells a diverse story. We reached out to Compete …
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Sourav S. posted an article on Sourav Sharma Dot Comm - Jul 19, 2011, 10:31 pm
Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 16, 2011, 10:01 pm
Microsoft announced new partnerships today with EyeWonder and Phluant to expand its mobile rich media advertising solutions in the U.S. “These partnerships complement its already rich media offering, and will enable more interactive and innovative ad experiences across Microsoft’s premium mobile...
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 12, 2011, 5:12 pm
As one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a post on Google’s InsideAdwords blog, Nathania Lozada writes, “In the next couple of weeks, the ‘Networks and Device...
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 11, 2011, 9:03 pm
It always interested me just how much the term “Russian Roulette” has permeated out culture.  Anything that’s dangerous and involves chance is said to be “like russian roulette” for X.  People can only speculate that the game is named due to its suspected origins, and I always wondered i...
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 11, 2011, 12:53 am
Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen in places like the Traffic Estimator and the AdWords Keyword ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 8, 2011, 12:23 pm
Not surprisingly, many businesses use Google’s AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business. For Google AdSense users, does it meet your expectations? Let us know why or wh...
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Sourav S. posted an article on Sourav Sharma Dot Comm - May 6, 2011, 8:02 pm
Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad offerings build off of the momentum gener...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 28, 2011, 10:28 am
What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what you think. “Search-engine marketing (SEM) is the worst form of adve...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 28, 2011, 10:28 am
What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what you think. “Search-engine marketing (SEM) is the worst form of adve...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 27, 2011, 2:14 pm
Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like before they click on the result itself. The whole thing really m...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 26, 2011, 6:08 pm
Aflac has called it “America’s best job,” and today it was handed to a sales manager from Minneapolis. Married father of three Dan McKeague will be stepping into the role of the Aflac Duck, the 11 year old advertising icon of the insurance company. .ditto62932554214416384{background: #0082be...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 16, 2011, 4:09 pm
A new privacy bill introduced earlier this week has a lot of people talking. The bipartisan proposal introduced by Senators McCain and Kerry would create the nation’s first comprehensive privacy law. Does America need a federal privacy law? Share your thoughts. Advocates of the bill say it would...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 15, 2011, 7:57 pm
After about a year of testing, Google has decided to get rid of its Tag advertising program for Google Places. The program allowed advertisers to highlight their organic listings with yellow tags showing offers, photos, videos, menus, reservations, etc. for a monthly fee. “Tags make your organ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 14, 2011, 11:47 pm
Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends 2011,” found that 79 percent of adu...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 12, 2011, 11:18 am
Imagine playing your favorite game on the iPhone, and upon making it to the final level and defeating the stage boss you’re offered a free cheeseburger at your favorite restaurant. Would such a system bring about positive or negative feelings from your gaming experience? Free stuff in the real wor...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 12, 2011, 11:18 am
Imagine playing your favorite game on the iPhone, and upon making it to the final level and defeating the stage boss you’re offered a free cheeseburger at your favorite restaurant. Would such a system bring about positive or negative feelings from your gaming experience? Free stuff in the real wor...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 11, 2011, 3:09 pm
The first quarter of 2011 started off strong in the U.S. for online marketing, with search marketing growing 17 percent year-over-year, according to a new report from Efficient Frontier. Facebook advertising is getting more competitive, with Cost Per Clicks (CPCs) increasing by 40% Quarter on Quart...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 9, 2011, 2:40 am
Amazon’s been able to sell books, CDs, Kindles, and groceries.  Its cloud services have proven popular, too.  And soon, for the sake of making even more money, one analyst thinks Amazon will branch into online display advertising. Ryan Kim obtained a research note written by Ben Schachter of Ma...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 5, 2011, 5:59 pm
Techlightenment, a division of Experian, has partnered with performance-based ad network Adknowledge, to launch as social research platform on Facebook. The Social Research Platform (SRP) can layer opt-in social data of a user’s interests and demographics on top of survey responses. With access...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Apr 4, 2011, 9:49 pm
More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). Those surveyed project they will spend 17% of ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 30, 2011, 8:50 pm
Starting this week, Google Display Network advertisers will be able to specify topics, as opposed to just keywords, when contextually targeting ads. There will be over 1,750 topics and sub-topics to choose from. “Using topics to contextually target your ads offers broad targeting and reach and is...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 30, 2011, 12:41 am
Google may still not be willing to comply with Facebook’s Platform Terms of service to allow developers to use AdSense, but more networks are signing up. 15 new networks have signed Facebook’s policy, according to Inside Facebook. These include: - Adap.tv - AdJug - Adperio - Appatyze - App...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 26, 2011, 4:01 pm
Yahoo CEO Carol Bartz might want to (yet again) take cover.  A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market will fall to a measly 8.1 percent this year. Compared to Yahoo’s 2010 mar...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 26, 2011, 9:28 am
Online/interactive advertising revenue is forecast to reach $ 42.5 billion by 2015, nearly double 2010′s $ 21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. econom...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 25, 2011, 7:51 pm
Earlier this week, Microsoft shared some numbers from the Microsoft-Yahoo Search Alliance (search and advertising deal), which saw Bing powering the back-end of Yahoo Search, and the merger of Yahoo Search Marketing and Microsoft adCenter. “The data showed that from August 2010 to December 2010 S...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 25, 2011, 6:00 pm
Printing company RR Donnelley said today it has acquired Journalism Online, a company aimed at helping news papers monetize their web content. Financial terms of the deal were not released. Three veteran media executives are behind Journalism Online including Steven Brill, founder of Court TV, Go...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 25, 2011, 2:29 am
Staples said today it has launched a website focused on tablets to help people research and compare devices that fit their needs. Staples.com/tablets will offer side-by-side feature and price comparisons, photos, videos and business apps. Key features of the site include: *Videos such as “Why...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 24, 2011, 11:41 pm
Google announced the launch of a new ad format for AdWords today – the Media Ad format. These ads allow advertisers to place emphasis on video from the search results page. The new format works a little differently than the traditional AdWords concept, however. “To start, Media Ads isn’t targ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 24, 2011, 11:00 am
The number of Americans who accessed financial accounts (bank, credit card, or brokerage) via mobile devices reached 29.8 million at the end of 2010, a 54 percent increase over 2009, according to a new report from comScore. “More people are turning to the convenience of mobile devices for their...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 24, 2011, 3:31 am
Google has launched some better location-targeting controls for AdWords advertisers. Now, you can target or exclude specific physical user locations. “By physical location, we mean the place where the user is actually located, such as ‘New York City,’ instead of the location that’s included...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 23, 2011, 7:30 pm
Online radio service Slacker said today it will begin offering users access to ESPN Audio content. Slacker users will have access to a dedicated station for sports entertainment, with the option to include ESPN SportsCenter headlines for hourly updates on any Slacker station, and and the ability to...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 23, 2011, 7:21 am
This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights game. ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 23, 2011, 4:02 am
Apple said today its iPad 2 will go on sale in 25 more countries this Friday, March 25. iPad 2 will be available at Apple retail stores and Apple Authorized Resellers at 5 p.m. local time and online at the Apple Store beginning at 1 a.m. “While competitors are still struggling to catch up with o...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 22, 2011, 12:33 pm
Nearly 13 million Americans who are on social networking sites will accept any request from a member of the opposite sex, even if they don’t know that person, according to a new survey released by ID Analytics and conducted by Harris Interactive. Men on social networking sites are more than twic...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 22, 2011, 11:11 am
Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunda...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 21, 2011, 9:04 pm
The Federal Communications Commission (FCC) has released two new reports on Internet access and telephone subscribership in the U.S. The reports are based on data submitted by carriers to the FCC every six months. They track changes at the state and national level in the number of subscribers to In...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 20, 2011, 6:52 pm
Assuming it didn’t already, OpenX should definitely have Google’s attention now.  The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers. An OpenX spo...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 20, 2011, 5:39 pm
Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what wo...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 20, 2011, 2:04 pm
Community-driven search engine Blekko has introduced new publisher tools focused on link transparency and customized search via Blekkogear. One of the new tools is called Blekko Link Roll, an embeddable site widget that shows links to a site in real time. Blekko CEO Rich Skrenta tells WebProNews, ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 20, 2011, 2:10 am
WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 20, 2011, 2:10 am
WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had ...
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Sourav S. posted an article on Sourav Sharma Dot Comm - Mar 19, 2011, 10:42 pm
Facebook’s ad sales in Asia should soon pick up by a significant amount.  The company’s opened a new office in Hong Kong, and it means to make sure local firms learn all about using social media to reach potential customers. This undertaking might not be immediately successful.  The Hong Kong...
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