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Jul 12, 2011, 12:00 pm
Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll see high-fashion or brand ... Comment - Like
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Jul 1, 2011, 4:22 pm
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the idea of creati... Comment - Like
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Jun 7, 2011, 5:21 pm
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style icons ali... Comment - Like
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May 23, 2011, 5:17 pm
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of designing Gagaloo's leather coat in her lates... Comment - Like
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Nov 8, 2010, 12:05 pm
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 Days and 3 Looks. Check the video below! Comment - Like
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Oct 12, 2010, 2:36 pm
Alexis Mabille, jolies robes, no comment.
Alexis Mabille, gorgeous robes...speechless (left).
Lanvin, mon défilé préféré de cette saison, robes magnifiques, les couleurs, la matière, tout était parfait.
Lanvin, my favorite show of the season, with beautiful dresses, the colors and materia... Comment - Like
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Oct 4, 2010, 3:44 pm
Every week, we bring you the coolest people and goodies from the streets of Paris, but don't sleep on NYC's style! Check the latest from Swagger: New York here + below! Comment - Like
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Sep 27, 2010, 4:15 pm
Every week, we bring you the coolest people and goodies from the streets of Paris, but don't sleep on NYC's style! Check the latest from Swagger: New York here + below! Comment - Like
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Aug 24, 2010, 3:15 pm
There was a time when fanny packs were reserved for tourists + embarassing parents. But thanks to the latest Jeremy Scott collection, a more fashionable crowd are belting back to the 80s at Colette. Other outstanding throwbacks inlcude a quilted, brassy nametag coat - and a retro black/white cardig... Comment - Like
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Aug 12, 2010, 2:21 pm
My second stop of the road trip was in Paris. I fell in love with Paris at age 12 while visiting my dad who lived in UK and I just recently went back a few months ago with the Daily Paper fam. This time we came back for a Blackrainbow and Pigalle basketball tournament.
If I wasn’t home sick for P... Comment - Like
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Aug 12, 2010, 1:44 pm
We were gonna say it first, but Hermès beat us to it with new fashion initiative I love my scarf! Whether it’s bowed, belted or braided in your hair – the scarf is our no.1 accessory for versatile cool. Still clueless? Check out how other girls have knotted theirs…including our very ow... Comment - Like
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Aug 5, 2010, 2:28 pm
Bread & Butter Berlin is one of Europe’s largest fashion trade shows, and the venue is incredible. The architecture of this massive structure is just amazing. You often find yourself asking, “Am I really standing here? Although I arrived in Berlin after a long ride and we did not stay very long ... Comment - Like
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Aug 2, 2010, 1:48 pm
Still my favorite city in the world thus far! Got a sick vintage levis jacket which makes me smile all the time. And some amazing Acne Jeans. ugh.
I’m in Norway now and the Fashion is lovely! People dress and it’s so effortless. I need to capture this. I’m hitting the shops tomorrow before ... Comment - Like
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Jul 30, 2010, 3:00 pm
This one’s for Africa! As the insanity of the World Cup wound down in South Africa, Sara found a way to bring the safari to the concrete jungle that is Paris! If you listen closely you can even hear the Zebras praising her black and white striped woven platform wedges! Sara's shoes take her ... Comment - Like
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Jul 27, 2010, 10:07 am
Je viens juste de rentrer de Barcelone. C’était génial, j’avais bien besoin de cette cure de soleil et de bonne humeur. Voici quelques photos de mon séjour.
I just returned from Barcelona! It was amazing, I really needed the sun and good times! Here are some photos from my trip.
Click here ... Comment - Like
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Jul 26, 2010, 9:18 am
This is Part 2 of our Style Spotlight with the young Editor-In-Chief of Paris' Ghubar Magazine. See Part 1 here. Comment - Like
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Jul 22, 2010, 11:35 am
Meet Sarah Diouf, the Anna Wintour of the Parisian web-magazine world. Sure, her magazine Ghubar has made its way onto America's style radar, but it's the mind behind the mag that the world should be watching. Sarah's style is always sophisticatedly chic with a touch of sass, and her ... Comment - Like
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Jul 22, 2010, 11:33 am
SO, Of course, I land in London (Which is where I lost my camera by the way.) and the first thing I have to do is my nails. Check them outtt.
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Jul 19, 2010, 10:45 pm
After about a million connecting flights and a trillion taxis (ok, one), I’m as tired as a tire. Can’t believe I said that. Anyway, I’m in Montreux and it’s absolutely beautiful. I don’t know where to start. The air is so pure and so fresh and the water is so blue, but best of all the fash... Comment - Like
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Jul 16, 2010, 3:11 pm
When rough and sweet come together, love's made. And there's nothing we love more than French-label A.P.C's latest collaboration with American workwear brand, Carhartt. The Fall collection of shirts, hats, and jeans are a bit more refined for the Carhartt brand and add some rough America... Comment - Like
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Jul 15, 2010, 10:41 pm
Bumped into her in Paris and she was absolutely amazing. She was gorgeous, and I recognized her immediately. I mean, who doesn't know The Cherry Blossom Girl?
Apparently, I was the first fan she met that wasn't all psycho. I just subtly said "Excuse me, do you know anyone called TCBG?"
The... Comment - Like
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Jul 14, 2010, 12:01 pm
Beanies, berets and fedoras be warned - there's a new hat in town! Stephanie heats up her hot Parisian summer black and white look with a unique topper. Sure, she's got trendy stripes, gladiator sandals, and drop-crotch pants that all make for a relaxed look, but the hat makes us want to... Comment - Like
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Jul 12, 2010, 10:51 am
Introducing the King and Queen of punk-chic! Genevois on the left reigns supreme with an intricately-printed t-shirt dress that stands out at the waist - just check her belt, made of black rope and gold hardware! King Reghem on the other hand chooses to rock his gold elsewhere – stepping out in s... Comment - Like
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Jul 6, 2010, 3:46 am
Sometimes the pretty girly-girl can get a little, umm, annoying. We prefer the laid-back mama, the one who has nothing to prove and rolls with any flow. That's why we'd ryde or die for this chick, Hayette, any day! Not only does she have a perfect face, but her dress down look hits '... Comment - Like
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Jun 23, 2010, 11:09 am
Looking to show off your love for Paris? Well, French DJ Jimmy Whoo teamed up with Belgian clothing brand Neue to let you do just that. The 'Parisfornication' Ts scream the finer points of Paris - love, sex and style! The shirts are made of soft-cotton and come in black or white with... Comment - Like
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Jun 21, 2010, 10:34 am
Need a new staple t-shirt? Well, lucky for you, Parisian designer Berangere Claire recently teamed up with photographer Bastien Lattanzio for a limited collection of polaroid-inspired Ts. The collection features screenprints of Battanzio's sunset-hued photos on Claire's soft-cotton - perfe... Comment - Like
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Jun 21, 2010, 9:34 am
I'm the type of girl that you'd enjoy hanging out with. They tell me I'm all fizz. When it comes to style, I never try to fit in. Too lazy.
I live everywhere: Nigeria, London, The States, Paris. And right now I'm posting from my bed, situated in a little village in the North of Fran... Comment - Like
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Jun 18, 2010, 1:26 pm
Starting June 28th, Swagger will take a big bite out of the style Apple. We're hitting the streets - from Brooklyn to the Bronx - to introduce you to the dopest kids in the city, and the music that makes 'em move. Meet Cecilia (below) to get a little taste of what we've got in store ... Comment - Like
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Jun 18, 2010, 5:47 am
Who doesn't love a little Parisian-pop here and there? Ed Banger's Uffie is back at it with her latest single featuring Pharrell Williams, and it's an instant club-hit! The American born singer's unbelievably stylish - just wait till you see her sequined leotard in the video - and ... Comment - Like
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Jun 17, 2010, 1:22 pm
Only a few people have it all. And with the release of his latest video, 'Baby I'm Yours', French-producer Breakbot proves that he tops that list. While the song itself is a groove-maker, the video brings dopeness to a new level with a visual explosion of watercolor and funk. Brea... Comment - Like
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Jun 16, 2010, 12:08 pm
Leave it to Mark Ronson to drop this Summer's beachside jam! Dropping in stores July 11th, 'Bang Bang Bang' is an addictive synth-beat infused hit that'll get you clapping, dancing...and speaking a little French. Ronson's teamed up with Q-Tip and MNDR for the video that pays ho... Comment - Like
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Jun 15, 2010, 4:18 pm
The Cool Cats have pounced again for their latest collaboration - an eye-catching bike with colette, Puma, Biomega and So-Me all up in the mix. And in true Cool Cats style, they've released a dope lookbook exhibiting their new rides in and around Paris. The limited release features 50 collapsi... Comment - Like
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Jun 11, 2010, 1:11 pm
Some people will watch the World Cup for football. We, however, will be watching for the style! The event in S. Africa will host the most athletic men in the game - but none more impressive (and fly) than France's Yoann Gourcuff and Thierry Henry.
Midfielder Gourcuff is a groupie of the Paris ... Comment - Like
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Jun 11, 2010, 12:57 pm
In anticipation of her new album, MIA's been dropping hit after hit - starting with the unbelievable video for 'Born Free'. And just after leaking her first single 'XXXO', there's already a remix featuring none other than rap-genius, Jay-Z. It's a must-listen, so check i... Comment - Like
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Jun 11, 2010, 10:01 am
In Paris, we walk everywhere. But all that walking doesn't feel so great in a pair of 6 inch stilettos. From chunky wedges, to retro clogs, so many heels are rocking a built-in platform that'll give you height without the hurt. Good thing, because we love us some HIGH heels.
Are you a fan... Comment - Like
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Jun 10, 2010, 9:03 am
We were never very good at math but that doesn't stop us from loving this throwback; geometric prints. On everything from mens t-shirts to girls' purses, Geometry class is in session this Summer. Only this time, we're paying attention.
Are you a fan? Let us know on our Facebook Page!
I... Comment - Like
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Jun 10, 2010, 5:58 am
Sometimes it can be a little un-DOPE when a couple dresses alike...but NOT these two. Jean and Agnes chilled on Rue Etienne Marcel, lookin' like they just stepped off the style ship, with Jean's trendy (red) striped t-shirt (see Maya, Clement) and perfectly tailored blazer with silver button... Comment - Like
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Jun 9, 2010, 9:58 am
From shiny spandex-heavy "disco shorts" to flouncy floral "bloomers" these bottoms can be worn with crop-tops at outdoor concerts, or with a tucked-in oxford at family brunch. How's that for a throwback?
Are you a fan? Let us know on our Facebook Page! Comment - Like
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Jun 8, 2010, 12:29 pm
Lady Gaga's given us a reason to live...again. Today, she released her latest video 'Alejandro', directed by Fashion photographer Steven Klein, and it's a jaw-dropper. Looking like a mash-up between Janet Jackson's 'Rhythm Nation' + Madonna's 'Vogue', the vid... Comment - Like
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Jun 8, 2010, 9:27 am
Sometimes you need a little something as vibrant and wild as the city around you. Enter neon. It'll hit the scene in various forms - from highliter-yellow hand bags, neon green wedges, and especially in some seriously dope nail art; two tone hot pink and orange manicure? Yes, pl... Comment - Like
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Jun 7, 2010, 9:43 am
They say you shouldn't wear white before Memorial day, but haven't we already established that we're not very "into rules"? White pants, particularly on men, are ahem, "white hot" this season, especially when cuffed at the bottom to show a little ankle, ala Thom Browne. We're thinkin... Comment - Like
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Jun 4, 2010, 7:01 pm
Sometimes good clothes don't come cheap (see here). But once in a while, you get the chance to stock up on goodies without dropping too many Euros. This weekend, French-brand Surface to Air is having a once-in-a-lifetime sale in Paris and there's no reason for you to miss out. Head to the ... Comment - Like
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Jun 4, 2010, 3:04 am
The jean jacket trend's lasted for generations - from James Dean to Michael Jackson and Madonna. This Summer, it'll take-on an even edgier feel with dope additions like grommets and graphics. And if you're a risk-taker, leave the sleeves at home!
Are you a fan? Let us know on our Facebo... Comment - Like
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Jun 3, 2010, 10:51 am
There's nothing better than two of your favorite artists coming together to create an amazing piece of goodness. This summer's music-delicacy, 'Lazerproof', comes from the collaboration between Major Lazer and La Roux, and it's a dubstep-electro-pop joy ride. And to make the col... Comment - Like
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Jun 3, 2010, 10:18 am
This year marks Dr. Marten's 50th Anniversary, and what better way of celebrating than rocking the world's most iconic stompers? We've seen everything from these knee-high patent white boots, to florals, to metalics, even plaid. After all, life is all about variety.
Are you a fan? Let u... Comment - Like
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Jun 2, 2010, 10:57 am
Mikey Rocks + Chuck Inglish have been making a splash on the music and style game for awhile. But they're coming back onto the underground scene harder than ever with their new mixtape. Don't start your Summer without this one, download 'Tacklebox' here for free! Comment - Like
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Jun 2, 2010, 8:59 am
90's style is having a serious moment, and what would the 90's have been without florals? We're seeing it all from high wasted tap-shorts featuring pink peonies, to rose-covered viscose leggings, and tulip-happy wrap dresses. Just make sure to edge this look out with hard accessories lik... Comment - Like
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Jun 1, 2010, 8:41 am
Call 'em sailor, call them Parisian...call 'em NECESSARY. We can barely cross the street without running into guys or girls taking on the horizontal stripe trend. It's a modern-day classic that can become just edgy-enough with the right accessories.
Are you a fan? Let us know on our Fac... Comment - Like
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May 31, 2010, 9:38 am
It's no longer your grandmother's old tablecloth. Worn over the "visible lingerie" trend, and under the edgy, roughed-up denim look, this skin-baring fabric is just enough to make even us blush!
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May 28, 2010, 10:56 am
Kanye's back, and he's got more bravado than ever (yah, we can't believe it either). The rap hit-maker just released a new track from his musical library, 'Power' featuring Dwele, and it's just in time for your weekend! We'll take credit now for calling this 'the ne... Comment - Like
After a highly successful stint in New York City, Swagger comes to Paris for its second installment of style, funk and trendsetting.
Swagger: Paris aims to identify the dopest young style on the streets of Paris, from the ultra-cool Le Marais to the tourist-trap Eiffel Tower and bring them to you!
Browse styles from young designers, listen to the music that influences our trendsetters and buy the clothes that inspire.
Check out our NYC-cool at SwaggerNewYork.com and check back with Swagger: Paris daily for the hottest from the (cobblestone) streets.
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