Tom P. posted an article on The Web Market Central Blog - Dec 3, 2009, 6:51 am
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any importa...
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Tom P. posted an article on The Web Market Central Blog - Nov 30, 2009, 8:03 am
Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every mov...
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Tom P. posted an article on The Web Market Central Blog - Nov 23, 2009, 6:35 am
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic typ...
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Tom P. posted an article on The Web Market Central Blog - Nov 18, 2009, 10:57 am
Last week I asked the question: will content marketing kill trade publications? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distributi...
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Tom P. posted an article on The Web Market Central Blog - Nov 17, 2009, 11:49 am
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing pag...
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Tom P. posted an article on The Web Market Central Blog - Nov 16, 2009, 6:51 am
... Search Engine Journal Dev Basu provides five tips to SEO consultants on how to successfully sell their services, such as asking good questions ... as ugly URLs, duplicate content, and a disconne...
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Tom P. posted an article on The Web Market Central Blog - Nov 11, 2009, 11:55 am
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, ...
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Tom P. posted an article on The Web Market Central Blog - Nov 10, 2009, 8:19 am
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the i...
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Tom P. posted an article on The Web Market Central Blog - Nov 9, 2009, 6:51 am
... delivering targeted audiences, but they no longer have a monopoly. Authority and independence. Content produced by marketers and PR professionals is always, of course, self-serving: that' .....
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Tom P. posted an article on The Web Market Central Blog - Nov 5, 2009, 8:17 am
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research...
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Tom P. posted an article on The Web Market Central Blog - Nov 3, 2009, 11:04 am
It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be ...
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Tom P. posted an article on The Web Market Central Blog - Nov 2, 2009, 11:47 am
Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves wi...
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Tom P. posted an article on The Web Market Central Blog - Oct 26, 2009, 7:23 am
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but wr...
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Tom P. posted an article on The Web Market Central Blog - Oct 22, 2009, 12:59 pm
Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased ...
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Tom P. posted an article on The Web Market Central Blog - Oct 21, 2009, 6:55 am
Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project ...
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Tom P. posted an article on The Web Market Central Blog - Oct 20, 2009, 6:59 am
In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. But what se...
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Tom P. posted an article on The Web Market Central Blog - Oct 19, 2009, 6:39 am
How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a ...
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Tom P. posted an article on The Web Market Central Blog - Oct 15, 2009, 6:53 am
I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all ...
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Tom P. posted an article on The Web Market Central Blog - Oct 13, 2009, 8:29 am
How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts ...
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Tom P. posted an article on The Web Market Central Blog - Oct 12, 2009, 6:31 am
Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its re...
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Tom P. posted an article on The Web Market Central Blog - Oct 7, 2009, 8:01 am
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, a...
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Tom P. posted an article on The Web Market Central Blog - Oct 6, 2009, 7:05 am
... links and your site still isn't ranking well, you may need to try some more advanced link building techniques. Here are a half-dozen+1 ... outreach. 6. Blogger relationships. Since bloggers...
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Tom P. posted an article on The Web Market Central Blog - Oct 1, 2009, 8:25 am
Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed cat...
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Tom P. posted an article on The Web Market Central Blog - Sep 29, 2009, 7:23 am
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, w...
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Tom P. posted an article on The Web Market Central Blog - Sep 28, 2009, 7:09 am
Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog pos...
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Tom P. posted an article on The Web Market Central Blog - Sep 24, 2009, 8:15 am
As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: Best o...
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Tom P. posted an article on The Web Market Central Blog - Sep 23, 2009, 9:37 am
According to research by Schneider Associates, only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, wh...
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Tom P. posted an article on The Web Market Central Blog - Sep 22, 2009, 7:43 am
How can online video help with SEO and online reputation management? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid...
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Tom P. posted an article on The Web Market Central Blog - Sep 21, 2009, 8:37 am
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating est...
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Tom P. posted an article on The Web Market Central Blog - Sep 16, 2009, 8:33 am
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen....
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Tom P. posted an article on The Web Market Central Blog - Sep 15, 2009, 8:23 am
... constant tweaking and rethinking of current processes a part of their best practices. In SEO, best practices would include but not be limited to: Conducting keyword research to identify high ......
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Tom P. posted an article on The Web Market Central Blog - Sep 14, 2009, 7:15 am
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite ...
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Tom P. posted an article on The Web Market Central Blog - Sep 10, 2009, 11:43 am
For anyone doing interactive PR, PitchEngine has become a vital tool for creating, distributing and promoting social media releases. It's simple, fast, powerful and gets results. Here are three mo...
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Tom P. posted an article on The Web Market Central Blog - Sep 10, 2009, 7:27 am
... others here in WebMarketCentral's final list of the best posts on business blogging from the last year. 15 Rules for Business Bloggers by Conversation Marketing ... 2 Best of 2008: SEM La...
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Tom P. posted an article on The Web Market Central Blog - Sep 9, 2009, 7:31 am
... gradually adding the very best sources of content on B2B Marketing. Here's the list of the sources that represent the Top ... blogs that produce great content around B2B Marketing. Bey...
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Tom P. posted an article on The Web Market Central Blog - Sep 8, 2009, 7:23 am
The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume—combined with the fact that search is on...
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Tom P. posted an article on The Web Market Central Blog - Sep 3, 2009, 7:17 am
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contact...
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Tom P. posted an article on The Web Market Central Blog - Sep 2, 2009, 7:59 am
MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search...
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Tom P. posted an article on The Web Market Central Blog - Sep 1, 2009, 7:17 am
Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's...
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Tom P. posted an article on The Web Market Central Blog - Aug 31, 2009, 7:09 am
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Mee...
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Tom P. posted an article on The Web Market Central Blog - Aug 26, 2009, 9:11 am
One of the most popular posts ever on this blog was The Social Media Email Signature, in which I noted that "In the old days, email signatures pretty much just mirrored business card information (whic...
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Tom P. posted an article on The Web Market Central Blog - Aug 24, 2009, 7:07 am
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Sea...
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Tom P. posted an article on The Web Market Central Blog - Aug 19, 2009, 7:59 am
Over the years, unscrupulous black hat SEO scammers have used a variety of tricks—keyword stuffing, link farms, white text and others—to try to manipulate search results, and the algorithms used b...
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Tom P. posted an article on The Web Market Central Blog - Aug 17, 2009, 7:57 am
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining...
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Tom P. posted an article on The Web Market Central Blog - Aug 13, 2009, 10:21 am

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Tom P. posted an article on The Web Market Central Blog - Aug 10, 2009, 7:19 am

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Tom P. posted an article on The Web Market Central Blog - Aug 5, 2009, 8:43 am

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