Zee2A posted an article on Zee2A's Marketing Edge - Mar 15, 2010, 6:27 am
Our colleague and associate Merlyn Sanchez of SMART Business Owners wrote these excellent tips for leaving an effective voicemail.  The article can also be read directly on her blog. * In this over-connected, cell phone to the ear, Web 2.0 world, it would seem inconceivable that it can be near im...
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Zee2A posted an article on Zee2A's Marketing Edge - Mar 8, 2010, 1:14 pm
Save £100 by signing up to our new Jumpstart programme before 31 March 2010 and get the quick-fix you need. CALL or email us NOW to schedule your start date, and remember to quote “Blog £100 off.” * International or other ‘out of town’ clients have their sessions over the telephone. ...
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Zee2A posted an article on Zee2A's Marketing Edge - Mar 8, 2010, 1:14 pm
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Zee2A posted an article on Zee2A's Marketing Edge - Mar 7, 2010, 4:33 am
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Zee2A posted an article on Zee2A's Marketing Edge - Mar 7, 2010, 4:33 am
Every now and then we run an article from a guest author, and today we are delighted to re-print ‘The Goop Guy’ written by Robert Middleton, one of our colleagues and associates.  As you read it, have a think about the principles involved and how they relate to your business and the way you do ...
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 3, 2010, 6:22 am
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 3, 2010, 6:22 am
Today we address the 5th in our series of the Five Top Ezine Publishing Guidelines. If you’ve missed any of the previous posts, please pick up the links from our archive in the sidebar on the right of the screen. 5. Communicate with a frequency your readers expect How often you send your email n...
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 2, 2010, 7:09 am
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 2, 2010, 7:09 am
Yesterday we discussed the third golden rule of email marketing. So far we have addressed ethical vs unethical ways of adding names to your mailing list, making it as easy as one click to be taken off a list (no haggling), and not using your own email programme or mail-merge to send your broadcasts....
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 1, 2010, 5:59 am
Last week we began our series of top tips for being a responsible, ethical, reputable email marketer. If you aren’t bothered about your reputation, or getting marked as a spammer, then stop reading – this is not for you (or perhaps you REALLY ought to be reading on….). 3. Use an automated eth...
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Zee2A posted an article on Zee2A's Marketing Edge - Feb 1, 2010, 5:59 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 29, 2010, 6:28 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 29, 2010, 6:28 am
Yesterday we addressed the first and foremost rule that responsible e-marketers follow. If you do any form of email marketing (newsletters, ezines, mailshots – call them what you like) then you are in the right place: Read on! 2. Make unsubscribing easy! Why? Because your subscribers are entitle...
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 28, 2010, 6:15 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 28, 2010, 6:15 am
Over the next few days we’ll be exploring the top 5 ezine publishing guidelines that you need to follow as a reputable, ethical e-marketer. If you missed our previous post/s you can read them here. Today we look at tip number 1: 1. Only add subscribers with their permission! Why? Well, a major r...
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 27, 2010, 11:00 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 27, 2010, 11:00 am
Ezines (or email newsletters) are a great way of showcasing your knowledge and positioning you as a credible expert in your field. They also allow you to stay on the radar of qualified prospects in a low-key, non-threatening way. They are low cost, created with ease, and delivered at the exact date ...
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 27, 2010, 7:31 am
Like almost every email user (and that’s prettymuch everyone these days!) you probably get plenty of email newsletters landing in your inbox on a daily basis. But how many did you actually sign up to yourself? If you’re anything like us you are probably receiving a wide variety of newsletters, ...
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 27, 2010, 7:31 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jan 23, 2010, 7:18 am
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Zee2A posted an article on Zee2A's Marketing Edge - Dec 17, 2009, 1:13 pm
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Zee2A posted an article on Zee2A's Marketing Edge - Oct 6, 2009, 10:32 am
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Zee2A posted an article on Zee2A's Marketing Edge - Sep 25, 2009, 6:46 am
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Zee2A posted an article on Zee2A's Marketing Edge - Sep 21, 2009, 9:41 am
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Zee2A posted an article on Zee2A's Marketing Edge - Jul 6, 2009, 3:05 am
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