Adweek has an article about Coca-Cola's new online initiative Design the World a Coke, which allows you to design your own bottle of coke and post it to your favourite social networking site to show all your friends. The idea is great.  Tapping into the world-wide love affair with Coke and building upon the iconic "If [...]
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Adweek has an article about Coca-Cola's new online initiative Design the World a Coke, which allows you to design your own bottle of coke and post it to your favourite social networking site to show all your friends. The idea is great.  Tapping into the world-wide 
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