OK Heineken Light I'm impressed... at about 2 PM got an call from an excited advertising friend out for a lunch hour walk in front of Grand Central. "Heineken Light is handing out beer on the street." We both agreed that it was pretty incredible to set up a bar on a heavily trafficked sidewalk in New York at midday. Impressive ability to obtain permits. And a big idea...combining street marketing and product sampling of beer. Surprised there isn't more activity...let's hope it's still up...
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