The more I look at how The Real Digital Revolution has affected our relationship with advertising, the more I've come to realize how important it is to realize that the social media tools we recommend are very much dependent on the type of product we're marketing. It's too easy to fall into the trap of thinking that "social media" is a checklist of Facebook apps, blogs, widgets and "viral" videos. But it's not that
simple. The interactions we want to have with familiar packaged goods...
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