written by Kenneth Dukofsky MA Communication Arts, Marcom Manager of Minicom
Maximizing Return On Investment (ROI) from digital signage networks necessitates optimizing screen placement to ensure the largest number of people are exposed to the greatest amount of content. Less understood is the importance of media player positioning. Media players are susceptible to hazards which affect their Total Cost of Ownership (TCO). Situating your players near the screen, in public, makes them...
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