Starbucks, which has been hit hard by the economy's downturn (a cause of some
levity in the blogosphere), has decided to offer Treat Receipts to morning customers. These green receipts allow customers to come back to the store after 2 PM to get a $2 (half price) grande cold drink. What interests me is the fact that a deft, elegant marketing move like this allows Starbucks to offer value to customers without using that particular word; or the words sale, cheap, or half-price." With Treat...
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