
August 2, 2008By Felipe Korzenny There is a lot of talk about social media, user generated content, and Web 2.0. Marketing and outreach via social media to Hispanics is a very promising touchpoint. First let me clarify that we are not talking about the traditional field of social marketing in which the product is usually a social service, or a product that will improve the life of users with relatively little or no benefit to the one generating the message, like a health promotion campaign....
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