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AOL CEO Goes for Niche Content


Source: 901am
July 20, 2009
901am
AOL CEO Goes for Niche Content AOL CEO Tim Armstrong
The portal strategy is a relic of the late nineties, a leftover from newspapers blending content for mass audiences. Companies who continued to pursue that strategy, most notably Yahoo and AOL, have rightfully been labelled relics as well.

That’s why I’m happy to hear that AOL CEO Tim Armstrong, who jumped to the troubled tech titan from Google just over a hundred days ago, sees the folly of the portal strategy. Acknowledging the fragmentation of media, the very... RSS Share it

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July 21, 2009 1:25 pm
AOL wants to go back to its root to compete in the world of Web 2.0. Good luck.
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