This article was written by my friend, Brian Geoghegan, who describes himself as having "practiced trademark and copyright law since graduating in 1985 from the University of California at Berkeley School of Law (Boalt Hall). In 2003, he finally left behind the megafirm lifestyle and founded GeoMark, a boutique trademark and copyright law firm." Trademarks are among the most important assets of any company. Indeed, if it weren't for trademarks, customers would be unlikely to even find a...
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