Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.
Comparison shopping sites like Shopping.com, Bizrate.com, Nextag.com, and Yahoo! Shopping allow cost-sensitive consumers to search for an item and then compare that item’s price across several stores. These comparison shopping sites can get a significant...
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