With online conversations increasingly impacting consumer decisions, it's ironic that many top-notch marketers still advertise in ways that ignore this. In this column, I'm focusing on the "fine print" -- in particular those notices and disclaimers that go well beyond clarifying the conditions of an otherwise reasonable offer.
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With online conversations increasingly impacting consumer decisions, it's ironic that many top-notch marketers still advertise in ways that ignore this. In this column, I'm focusing on the "fine print" -- in particular those notices and disclaimers that go well beyond clarifying the conditions of an otherwise reasonable offer.
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