Truth be told, even the company I work for struggles with tracking and measuring return on investment when it comes to social media. To easily prove return on investment is pretty
simple for social media - there are two ways:
What would the volume of traffic to your business cost you in Pay Per Click? Since keywords and costs of pay per click are published, you can match your keywords in analytics to costs of pay per click for the same terms. Add up the numbers and you usually have a...
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