Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency.
In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr. Carville but he’s a very shrewd political consultant. Carville states that every political campaign has 3 keys to success:
Simplicity – the ability to simply...
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Martin M.
Katie Davies