Given the uncertainty in the economy, many people are cutting back on discretionary spending. Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes: cutting out marketing dollars or excessive/over the top marketing spending. Which approach makes sense? To cut out marketing completely is really
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Given the uncertainty in the economy, many people are cutting back on discretionary spending. Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes: cutting out marketing dollars or excessive/over the top marketing spending. Which approach makes sense?
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