Google posted today that 20% of the queries they receive have not been seen in the past 90 days, and this is a reason to utilize broad match. I agree, but with a severe caveat. Your broad match keywords need to have bouncers, or fences built around it.
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Google posted today that 20% of the queries they receive have not been seen in the past 90 days, and this is a reason to utilize broad match. I agree, but with a severe caveat. Your broad match keywords need to have bouncers, or fences built around it.
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