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Fear and Branding in West Des Moines

September 9, 2008
Own Your Brand
Fear and Branding in West Des Moines Daring to be different will be a huge sticking point on September 18th. On that day I’ll be speaking to the West Des Moines Chamber of Commerce - I’m looking forward to the challenge.
Business leaders balk every time I mention “risking difference”. Finding your unique way of delivering on your brand’s promises requires moving out RSS Share it

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