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What Really Triggers a Referral?
Referrals most naturally happen when two people are talking and one of the parties expresses a pain in the neck. If the other party just had her pain in the neck fixed, she may very well say something like, “ooh, you just gotta call Bob, he’s the best pain in the neck fixer on the planet.“
Right? We’ve all done some variation of that exchange in making or receiving a referral.
Problem is, we...
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