... on golf carts, and at the gas pumps, for example. Tonight, Advertising Age is running a longish piece assessing what worked, and ... the Claritin brand, alone. Wow. As I kept reading, I began to wonder whether any of the ad spots had "meaningful efficacy" -- ... only 38% of them interacted with the screen. So only a third of the people actually watched the ad. . . .</font color> Huh. That ...

... one of America’s Hottest Brands for 2009, according to the ad journal Advertising Age. Citing the leadership of Jordan Brand president Keith ... “Become Legendary” commercials—Advertising Age quotes footwear analyst Matt Powell in calling Jordan ... the entire footwear industry has seen a downward financial trend. The complete list is available at Advertising Age’s website.

It's been a tough year for the ad industry, but according to nearly two dozen recruiters interviewed by Ad Age, things are looking up. Below is comprehensive list of recruiting firms we've compiled. We plan to update it in the weeks and months to come, so send suggestions to nzmuda@adage.com.

In a piece entitled "What Life Is Like for Titles After They Leave Print", Nat Ives of Advertising Age takes a look at publications that have converted to an online-only presence, including, among others, PC Magazine. The transition was covered in this blog in last November and this January, and Ives' follow-up nearly a year after the transition traces some of the changes the ...

Just a quick note to say that Jack is in NYC today speaking at the IDEA conference. It’s an amazing line-up, where he’ll be presenting BERG’s work alongside Paola Antonelli of MOMA, Perry Chen of Kickstarter, David Chang of Momofuku restaurants and… Kid Sister! Hopefully he will remember get her autograph for me.

‘Five Guys’ courtesy of ‘SWP Moblog’ Well, lookie here, Lorton-Baltimorebased chain Five Guys has made it on to Advertising Age’s “America’s Hottest Brands” List. Long heralded by DCites for its juicy, meaty burgers and specially spiced cajun fries, the Five Guys chain is exploding, opening shops along the Northeast corridor and infiltrating the ...

With the launch of Kitchen Table Conversations, EXPO opens up it’s community of passionate consumers to provide insight and value to agencies and market researchers across the country. This breakthrough user-generated research service is revolutionizing how qualitative research is conducted. This fast, cost effective research tool allows brands and researchers to go in-home with consumers

NEW YORK (AdAge.com) -- The fourth-annual Advertising Age/Creativity Idea Conference drew nearly 275 attendees listening to a colorful lineup of speakers ranging from a rap star to successful restaurateur to senior curator at the world-famous Museum of Modern Art. Here are 10 practical takeaways from their inspiring journeys into the business of creativity.

The Marcus Graham Project "We set trends, the world follows"   The show, hosted by Kenji Summers and Ralph Lee, two of the exceptional young guns in the network, discussed the impact of Japanese culture in art, music, fashion and media.  Janice Chow  gave great insight on the topic. If you have not seen the news story about Marcus Graham Project on AdAge.com, ...

The latest Advertising Age profiles the 40 hottest brands in the United States. In the current climate, I wasn't expecting to see a financial brand. But there was a one financial tech company that made the list. Intuit's TurboTax. It even made the cover photo montage (see inset), although you have to look carefully to see the box laying flat in front (note 1). Who would have thought ...