... of Deutsch LA, who won VW's print and digital business. VW has just 2% of the U.S. market, which is about half a percent ... we can't remember a single Saturn commercial is due to GM's lack of ad creativity, not the agency's. VW is known for its willingness to go bold with ... what Deutsch can do.VW chooses Deutsch LA as its new ad agency originally appeared on Autoblog on Mon, 26 Oct 2009 ...

... First, some context. Recently, I moved from a boutique-ish independent agency that still had its founders actively involved in the day-to-day business and setting of the culture to a mid-size ... fully within the past few years and doesn’t really know what it is, besides being a mid-sized agency owned by one of the holding companies. At both agencies, the creative product ...

... be resold, or worse. Dozens of high profile ad agencies have been targeted, as well as high profile websites like ... admit they’ve been duped. The scam goes something like this: Someone posing as an agency executive or marketer approaches a publisher with a credible ... campaign. Depending on the goal of the scam, it can be a very good business. Identities can be resold to organized crime; scare ...

Agency Spy has a breaking news report that ad agency BBDO Detroit is closing it’s doors on ... major blow to what’s left of the Detroit advertising business. The City has been in the great depression in earnest for quite some time now ... company office for pennies on the dollar. Just like the rest of the business model. This is going to be rough for those nearly 500 people being fired, ...

... and committees. According to some of the performance reviews (and dismissals) I've received in my ad career, I can be difficult, aggressive, insubordinate, contentious and a bunch of other not so nice ... for the work and fighting for control. I've had to fight plenty of people inside the agency for control and that process has been a real bitch. The thing is, you can't fight for ...

... fault. However, under the right guidance there is no reason a crowdsourcing advertising agency couldn't work. This guidance being: experience to filter ... fame (and if Dusty is right maybe the writer of the longest piece of ad copy written with the Eating The Angus Diet ... Spoils. It's a brilliant and bold attempt to drag crowdsourcing into the agency business, and put some innovation ...