Dear Insurance Company: I just received an "urgent" email from you, with a desperate plea to call my Congressman and oppose health care reform. I've sent you $5,000 a month for 10 years. And you never so much as said hello. Now you and your incompetent grass-roots team expect us to step up and help you? This is not how you build customer relationships, and it' ...

So, I'm going to speak at another conference. Andy Sernovitz' Supergenius Word of Mouth Marketing Conference on December 16 in Chicago, to be exact. Ho hum.  A speaking gig.  So what else is new, right? Well, the reason why I'm going is. At first, when Andy asked, I had to say no...too busy, too much to do, a TV network to launch, too close to ...

... of-mouth marketing event being put on by GasPedal and Andy Sernovitz. Andy’s the author of the book Word of Mouth ... Spike Jones, John Moore, Rod Brooks, and our own Andy Sernovitz (to name a few) will take you through a day jam packed with innovation and ... the Chicago area, into social media and...Take-aways Andy Sernovitz is talking about how it’s important for companies,...Filmspotting ...

... of awesome conferences and events, never pass up a chance to go to one put on by Andy Sernovitz. He’s a master of the fun time. Andy invited me to speak about my LEGO experience at Word of Mouth Supergenius in December, ... Colt, Spike Jones, John Moore, Rod Brooks, and our own Andy Sernovitz (to name a few) will take you through a day jam packed with innovation and intellect. ...

... translate advice written by and aimed towards corporations with  more hierarchy than our businesses. Here’s an article from Andy Sernovitz which is easier to see ourselves in than most. The black type is Andy, the red ... to rid yourself of the slacker? Consider the effect of her further employment on her co-workers.) Read Andy Sernovitz’s full post at Gaspedal here. Graphic from wired ...

... melt and ruin the product you're trying to ship! A great idea I heard from Andy Sernovitz, author of Word Of Mouth Marketing. 4. Samples - Do ... your logo, url and contact information included.  6. I got a book shipped from Andy Sernovitz, his new one coming out is really great, and in the packaging he included a bookmark with his info printed on it, a smiley face button and packages of yummy ...