<span style="font-family: "Arial","sans-serif";"><span style="font-size: 16px; font-family: "Arial","sans-serif";">Shell’s former head of strategic planning, Arie de Geus said “the only sustainable competitive advantage one has is the ability to learn faster than the opposition.”

... Rise of the Stupid Network”… Former Shell Group Planning Head, Arie deGeus, in his master work, The Living Company (Harvard, Boston, 1997), examined ... 40 years - this means that telephone company culture is in advanced old age. De Geus also studied 27 companies that had been able to survive over 100 years. He concluded that managing for longevity - to maximize the chances that a company ...