Yup. Dare Simple Pleasures Oatmeal and Dark Chocolate Cookies."Why does the milk have to be more nutritious than the cookie."Indeed. Want to go through their badvertising claims? "Source of Calcium" - Yup. Each cookie contains a whopping 3% of your total daily recommended calcium intake. "Whole grains" - Yup. If you look carefully at the ingredients you' ...

... Sometimes the salesman’s dog or kids are added into the mix to really class it up. Down in rural Alabama, however, an innovative new strategy has emerged in a spot that challenges the local badvertising status quo — Tell The Truth.  I am not just talking about typical honesty here, I mean telling it like it is as if you were redneck Rain Man with a chip on your shoulder. Click here ...

We almost spit out our tea when we came across this badvertorial in a magazine that shall remain nameless. Seriously?! Who thought it was a good idea to position Cottonelle toilet paper as a red carpet glamour must-have? Our favorite line: "Peruse our Hollywood beauty and fashion tips and learn how Cottonelle brand's extra gentle formula can help you achieve ready-for-your-close-up ...

Until now, there has always been a fundamental difference between iPhone users and BlackBerry users. And that was this – if you own a BlackBerry, you’re a serious, business-minded professional who favours practicality over aesthetic. And if you own an iPhone, you’re a smug little namby-pamby who wants to buy into a horrible fake lifestyle that’s been invented by an ...

Remember how all the clueless boy-oriented sexbot marketing killed Jennifer's Body, which is actually a nightmarish chick flick about how best friends can turn into monsters? Seems like FOX is still riding the clueless train with its DVD marketing scheme. This DVD cover for the unrated version of the film is all over the interwebs today, and it's just more of the same monster pinup crap ...

... a fun little outlet for whatever catches my eye. Frankly, the truth is that Impolitic Eye always was about whatever caught my attention — whether personal and navel-gazing or public and political or badvertising and quirky. That said, I'm bringing Impolitic Eye back to its roots. I'm going to have fun digging into things again and accept that this particular forum can and should be just ...