... and people I speak to are always trying to solve. Final. Here is the point about all this – what this blog does right is pretty much EVERYTHING. What they do wrong, next to NOTHING, nearly.  And let’s be clear on this, they ... brand and can spark that type of traffic, but honestly, the simplicity behind their blog strategy only enhances those numbers. Any company or brand that is ...

... Girls'n'Gadgets. I think it was particularly satisfying for me, because for the first time I really saw the multi-pronged blog strategy in, as it were, the flesh. We had CW journalists who blog there, ... , including social technologist Suw Charman-Anderson, who has taken over The Social Enterprise blog (as per my rather cryptic post) and Hermione Way, who's using her video skills on the ...

... at a local company that owns a certain site (I am clearly trying to be very ambigous here!) asked me to help her come up with a strategy for social media. The company is launching a new ‘online experience’ ... some social media authorities: I love this presentation by Jason Beer (and the corresponding blog post): I am particularly struck by the idea that: Old school marketing is like ...

This time I am thrilled to present - Gavin Heaton, Strategy and Development Manager at global software giant - SAP. Many of you may know him by his 'other' name - The Servant of Chaos where he produces a regular blog for digital marketers. He is a regular twitterer - and in his spare time co-authors Age of Conversation where bloggers from all over the world are ...

... clearly set out and remember what is natural for you, before you get sidetracked with what other people are telling you to do with your blog. My first reaction is to ask “What do you mean by the phrase ‘professional blog’?” ... become why people and agencies get hired or fired, I think a professional blog’s content strategy can be as simple as “Today, I think this ...

... decisions that could be the basis for several articles alone and should not be taken lightly. You must be sure that whatever you choose to blog about is something that will maintain your interest and enthusiasm while also being something people are willing to pay ... . Establishing your business objectives and marketing strategy is essential when creating a blog to give it a clearly defined purpose ...