... way. At every stage of the brand development process, getting buy-in is necessary for a brand strategy to be sustainable. Even before brand projects begin there are skeptics, and at every stage there are more. So, how do we create value for our brand building efforts to satisfy all of our stakeholder groups? People often associate brand with a ...

Register for the November 12th Event Startups may be interested in registering for a free Sun Startup Essentials MasterClass where Senior Consultant Michael Bayler will help attendees focus their brand strategy and demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for a company.   (Get More

... equipment manufacturer Eaton announced its fresh rebranding strategy recently, announcing the legacy Powerware and MGE Office Protection Systems as part of the Eaton brand in an effort to strengthen its identity in the power business globally. ... respectively, helping the company consolidate its products, simplify brand management and operational complexity, and improve competitiveness through ...

... good grounding in the theories that underpin the discipline of employer brand management, this workshop will also provide many Case Study examples ... premier international brands to deploy well their Employer Brand strategies worldwide. He is also the writer of the reputable Employer ... practice in developing and implementing an effective employer brand strategy, to drive greater employee commitment to ...

... service, or operational procedures, but in the way the emotional and psychological value proposition is presented. Brand Story Sustainability What we are developing here is a five-point plan for creating a sustainable ... more than the sum of features. If you haven’t already figured it out, the best way to implement such a brand strategy is with an ongoing Web-video campaign, but if you ...

... and with client/customer/marketplace Something tells me that if all of the projects I am working on have such similarities, it must be a broader brand issue — SMEs finding their feet in new markets and a requirement for more sophisticated brand strategy.  Which requires investment.  I think we will see some interesting developments in SME branding in the ...