40% of People "Friend" Brands on Facebook...that is one of the findings from a new survey from Razorfish who questioned 1000 "connected consumers" ... respondents report they get their news from Facebook. That is both amazing and....hard to believe...but there it is! Simple takeaway...brands/businesses ignore the social web at their own peril...true this survey is "connected ...

... latest BAV study examined 1,200 brands covering 139 different categories. More than 4,000 Australian ... new dynamic here which will have a significant impact on how marketers invest in their in their brands in the future,” said David Evans, national ... and adding significantly to their earning potential. Among the most-trusted brands are those consumers rely when they’re not feeling so flash: ...

... apparel business after a tough year is a slew of regional brands mushrooming in smaller cities and towns across the country that ... that sell outfits at less than one-third the price of national brands are opening stores faster than the cautious national brands. ... ‘buy one, get three’. “National brands retail at a mark up of around three times, which is channelised into branding. We ...

... of the picture that is displayed. 3. When evaluating various television brands, it is important to consider any and all recalls or manufacturer defects in which a particular brand has experienced. ... all sets produced by a particular brand. It may not appear to be important, but deciding on television brands is an important consideration when it comes to purchasing a new television set. It is ...

... , things have changed and private labels are now considered equal to or better than the national brands -- this is certainly the promise made by Dick DiCherchio, the COO of Costco. The recession ... 27% by buying private labels. One advantage big-brands had in the past is that they often led the way with innovation -- think the Swifter for example. Even this advantage seems to be eroding ...

... the window. I've chosen ten of the more prominent organic and natural brands to survey. I'm comparing the stories they tell their customers to the  likely (and often proven) reality, based on who owns them. I purposely put all of the prominent, still-independent brands in this list because I want to tell their stories. But this isn't a story about small vs. big, small being good ...