... N. Schwartz, M.D., Ph.D, as its Chief Medical Officer (CMO). Dr. Schwartz, former president of the College of American Pathologists ... using technologies such as digital pathology. In his new role as Aperio’s CMO, Dr. Schwartz will continue to interact with the pathology ... will develop and drive execution of Aperio’s clinical strategy in all medical and clinical efforts for scientific publications, ...

... be treated as a silo. Even so, there's confusion about how to develop a solid strategy. Here are some suggestions for how they might do that. Social Marketing Affects All Digital Marketing ChannelsCMOs must think ... provide best practices, education and resources that help other business units beyond marketing. CMO Insight: Social Marketing Affects The Whole Organization Tying it all together ...

... recently shared its view on Social Media Marketing Strategy and what it means for McDonald’s and how they want to become market leader in ... McDonald’s Social Media Marketing Strategy and is a must-read for CMO’s. Important to McDonald’s ... engage?” Walk before running…Develop the right strategy for your brand vs leaping into tactical activation Collaborate… ...

... ; shared their products and services. Members of Forrester’s Marketing & Strategy Leadership Boards, including The CMO Group, the Customer Experience Council, the Customer Intelligence Council, the eBusiness & Channel Strategy Council, the Interactive Marketing Council, and the Market Research Council, also met during the Forum. ...

... at Clearwire (NSDQ: CLWR) with Chief Marketing Officer Atish Gude, who joined the company via the Sprint (NYSE: S) merger. In addition, Clearwire announced that it has named David Maquera Chief Strategy Officer, replacing Scott Richardson, who left in August. It also appointed Thomas Enraght-Moony as SVP of Marketing and General Manager of CLEAR Online. Release. Maquera, who was most recently VP ...

... agency Sapient Interactive has released the findings of a survey, titled Digital Marketing: The CMO perspective. The survey figures out the views of chief marketing officers (CMOs) or marketing ... in the current economic climate, digital channels would take on a greater focus in their overall marketing strategy.Sectors most at ease with adapting to digital media include- Travel, Insurance, Airline/ ...