... and doom yourself to a painful and public death. Huh? Ah, yes our first DTC Genomics venture is going to be restructured to someone else and the thought experiment will become a reality. ... in understanding the human genome and what it means for you and your health." What did this achieve? Well, it took the DTC DeCodeme out of the publicly owned realm. Which is probably a good thing. Let me tell ...

... eulogy/finger-pointing festival for deCODE and indeed, for personal genomics in general: …Some other researchers, however, say that deCODE’s ... difficult economic times. This year the personal-genomics company 23andMe, based in Mountain View, ... 23andMe. Is that recreation? What about abacavir hypersensitivity? And finally:  yes, DTC genomics customers are self-selected. So are the 50,000 ...

... has filed for bankruptcy is a sad milestone in the history of genomics companies. Thus falls either the final or penultimate human gene ... new tests are in-licensed from academics. Most other companies shed their genomics efforts as part of becoming product companies; the real money ... Decode's greatest notoriety came from their deCodeMe DTC genetic testing business. Given the competition & ...