Always, always impressed with Edward Boches and his perspective on the future.Required reading. There is no shortage of discussion these days about the future of marketing, communications and advertising agencies. Claims and predictions abound. Outbound marketing is dead. The age of interruption is over. Mobile is all that matters. via edwardboches.com

... resource for art, culture, and technology. Beale has over 46,000 followers and sent out over 9,000 tweets. 40. Edward Boches Boston, Massachusetts USA Edward Boches is the chief creative officer and chief social media officer for Mullen. He is also a blogger, digital enthusiast, and road cyclist. He has over 8,000 followers ...

... to be part of a team launching The Next Great Generation (Beta Version).  Working with Edward Boches, Christine Peterson and a few others at Mullen, we’re trying something new:  a blog written by my generation but targeted at Edward’s generation. We want to give an individualized voice to how the current generation thinks, acts, feels and relates to ...

... and counselor within the business. There are plenty of reason why this won't work for a long time - hence the lack of B2B (real) social case studies. Edward Boches nails the obvious ones and I'll let the agency side make the comment for me - politics, budgets, questions about who gets credit abound, he writes. As he continues, he lists ...