I found a great post on Eskimon's blog called "planning for the future (5): less talk, more action" which is part of a series on media planning. The article makes the point that brands ought to focus their efforts on addressing athe real benefits of the brand and spend most of their efforts there (90%) and then spend the remaining talking about it (advertising). It reminded me of ...

Job Description: Student Aid is a young fast growing student media group that is looking for a bright and ambitious individual to help with its rapid expansion. The only media company to provide brand/product placement direct into student rooms, Student Aid is offering an exciting opportunity for any prospective marketer looking to kick start their career or get experience whilst at

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