Massive and comScore have put together what the two companies referred to as a breakthrough In-game advertising research methodology, designed to track the effectiveness of in-game ... for dynamic video game advertising. “But what we didn’t know was the correlation between in-game ads and consumer action. Through this collaboration with comScore, we will also now be able... (read more)

PBS news magazine show Frontline just aired The Card Game. Here is the intro from the PBS website: As credit ... of the massive consumer loan industry and its impact on a fragile national economy. In The Card Game, a follow-up to ... a credit card reform bill in May, and they're now looking to establish a new Consumer Financial Protection Agency. But the banking and financial services industries ...

LEGACY INTERACTIVE® AND CBS CONSUMER PRODUCTS TO LAUNCH ‘CRIMINAL MINDS’ VIDEO GAME. LOS ANGELES- October, 29, 2009 - Casual games developer and publisher Legacy Interactive® today announced that they have signed a licensing agreement with CBS Consumer Products to develop a video game based on the popular crime drama series Criminal Minds.  The videogame, slated to

... hair styles and facial hair looks, then try their skills with the game's female characters, including the fitness ... "desperate for credibility" of in-game marketing, simply following consumer behavior is only half of the equation ... Renegade. Gaming companies and marketers also need to demonstrate the value of in-game advertising to the users as well, he says. ... Read the whole story > ...

... card companies face rising public anger, new regulation from Washington and a potential perfect storm of economic bad news, FRONTLINE correspondent Lowell Bergman examines the future of the massive consumer loan industry and its impact on a fragile national economy.  In a joint project with The New York Times, ...

... Duty: Modern Warfare 2 have begun turning up on consumer's doormats, with both LoveFilm and The Hut sending the game ... High Street retailers have begun selling copies of the game in-store, with one consumer showing GamesIndustry.biz copies of the PC version of the game and a receipt as proof of purchase. The Hut, which also dispatches games for ...