... do is send mail that your recipients want to read. Send mail that they expect, even anticipate. For instance, it’s now noon on Tuesday, I know I’m going to get Ken Magill’s newsletter in the next 2 hours. Then I will read it, chat about it with some other delivery folks and possibly comment on his blog. I may even get inspired ...

... can keep what they get, they'll keep spamming. Fines that wipe out the profits, and in particular fines that can actually be collected are essential if we're going to make any progress against spam." You can find his take on it here. Ken Magill reports on it here.Al Iverson's Spam Resource