... announcements based on it (and a couple of them just posted the release). You can read them here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here and here. More updates as they come in. RiffTrax Live Media Mentions originally appeared on Satellite News on December 4, 2009.

... the fact that we have nothing to measure. Ironically, during a session that had nothing to do with social media, I heard something close to an answer during Q&A ... business value. Most of the hotel marketing departments see social media as a direct-response channel, and that's certainly a start. ... 15-20 major media mentions per month from social media. He estimates that this equates to paying ...

... . David shared his insights on ways to measure social media and the “Key Conversation Indicators” that his agency uses with their clients. During his ... of the ways large companies are measuring social media that are also mentioned in his blog post from yesterday titled " ... on the size and scope of the PR campaign. They include: Mainstream media mentions & connections Growth rate of fans ...

... Network. As I discussed in Goal-driven social media strategies & tactics: how are you interacting with your target ... respond to reader feedback, and monitor social media mentions of our department and plans. Using an opensource (free ... 39;s planning documents and other information that will give media more details about our projects. By using a blog we'll be able to publish ...

... is defined more often by numbers of Twitter followers, blog mentions, or YouTube (GOOG) hits than by traditional measures, ... Business Services, says many corporations took the plunge into social media and now are sitting on loads of uninstalled software. "I ... ignore the harder-to-quantify dividends of social media, such as trust and commitment. A Twittering employee, for example, might develop ...

... The consultants evangelize the transformative power of social media and often cast themselves as triumphant case studies of successful networking ... re defining social media expertise by the number of Twitter followers, blog mentions, LinkedIn connections, ... get followers and hits, and breaking down the silos. Using social media tools is about realizing a return on investment in your situation as ...

... out the success of an SEO campaign is online mentions. In this world of social media, where many people blur the boundaries, this ... of the sources they suggest tracking are: Google Brand Mentions – How many times your brand appears in Google’s ... web Previously, Rand Fishkin also suggested that you measure mentions in Technorati blog search, which may give you different results to ...

... followers and Retweets Page views Brand searches and mentions Facebook fans Unique visitors Bounce rate on ... to an increase in sales and company mentions.  The key here is to compare the results from various social media channels to see which one is having the best impact. Let me know how you measure social media effectiveness in your campaign. Leave a comment below if you require more information ...

... with numbers. Sentimental Marketing analytics Not for count the exact number of mentions, you will know if they are positive or not, so sentimental marketing analytics are so useful, but you can also use them to determine a baseline before ... marketing analytics by offering social media monitoring features, including a breakdown for Twitter mentions, Sometimes, companies spread coupons in the ...

... a big part of the company’s social media strategy, according to Vice President of Marketing Tobi Hall ... Unlike many companies that are trying to isolate the impact of social media, Tobi and Spellbinders take a much more integrated approach. “ ... component,” she says. “So if overall sales, and mentions and awareness go up, social media is definitely a contributing factor.” ...