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Even the Justice Department gets it.
The MicroHoo deal is pretty much about catching Google.
But with a combined market share at less than half of Google’s, of course, ... focus of both Microsoft and Yahoo is predominately on Google and not on each other.”
In other words, MicroHoo floats together or sinks apart.
Not that the companies want to paint it so starkly right away, loudly not ...
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... search industry? To use a silly dinosaur analogy, (because who doesn’t like those?), it means that Bing the Triceratops and Yahoo the Brontosaurus have just combined to become an aggressive Tyrannosaurus Rex that’s going on a hunt for the Google Gigantosaurus.
Should be quite a spectacle.
Post from: SiteProNews: Webmaster News & Resources
Microhoo Deal Given Thumbs Up to Proceed
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After a famously drawn-out negotiation process, the massive
search agreement between Microsoft and Yahoo that was completed
nearly seven months ago is now officially underway. However, the
organizational processes that complete the change will take time as
well, so don't expect any major shift in your Yahoo experience any
time soon.
In fact, many Yahoo users may be hard pressed to ...
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... …or have they already?”
“How might this play out in the long run?”
Well, the truth of the matter is that I have been studying this on and off since last summer. Ironically, the Microhoo deal was announced while I was on my way to British Columbia to speak at the Real Estate Webmasters conference. The topic continued to be the buzz while I flew on to San Francisco to speak ...
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Microsoft and Yahoo! have won regulatory approval for their search partnership to challenge Google, the marker leader.
Under the terms of the ten-year “Microhoo” partnership, Yahoo! will use Microsoft’s new Bing search engine technology on its own sites, while Yahoo! will act as the exclusive global sales force for the companies’ premium search advertisers.
The agreement ...
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If competition for Google is still “just a click away” — as its executives kept saying last summer to anybody who would listen — then the U.S. Justice Department and the European Commission made that click easier with their decisions this week to bless the Microsoft-Yahoo search technology merger. Here’s the new search query for
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Still, although the DOJ has not yet ginned up its courage yet to investigate the search giantsomething it may never do, in factit approved the search and online advertising partnership between Microsoft and Yahoo (without any restrictions, mind you) as a kind of proxy.
As Microsoft (MSFT) CEO Steve...
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Microsoft and Yahoo gained approval from the US Department of Justice and the European Commission last week to move forward with integrating their two search engines into one. They have set a goal for completion late 2010 or early 2011. The two companies believe that this alliance will enable them to more effectively take on
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p2pnet view Advertising | P2P:- Does Microsoft still want to buy Yahoo?
If it does, that’s cool with the US Department of Justice’s antitrust division.
When Steve and the Boyz said they wanted Yahoo, some people thought that might create a bit of a conflict, so the DoJ unit launched a probe.
And now it’s an advertising expert.
“The Antitrust Division obtained extensive ...
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The Microsoft-Yahoo partnership has been approved following eight months of legal shenanigans. The deal announced last year has been unconditionally cleared by the US Department of Justice and the European Commission. Australia, Brazil and Canada have already agreed the terms, although both companies are still working with regulators in Japan, Korea, and Taiwan.
Outspoken Microsoft CEO Steve ...
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For a long time Yahoo's relevance has been waning on the Internet and
in the search field. So much so, that it's considered a bit of a
dionsaur by the digerati. To counter this image, Yahoo is stepping up
its online presence in the social media space - first with Microsoft,
followed by Facebook and now with Twitter. Are they too late to the the
social networking party or will the ...
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... delivering his message to internet marketing community through one of the most recognizable SEM conferences just as the Yahoo to Microhoo alliance begins. It makes sense considering when completed, Microhoo could account a 30% share of searches. This is still a long way from Google’s current 65.7%, but it without a doubt accounts for a big ...
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... 18 cleared the search engine agreement between Microsoft and Yahoo because the deal is likely to increase competition with Google. Echoing what Microsoft CEO Steve Ballmer has said several times about the Microhoo deal, the DOJ said the transaction will improve Microsoft’s ability to compete versus Google because it will give its Bing search engine more scale. Google commands 65 percent of ...
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No matter which brand catchword you prefer, YaBing!, Microhoo!, BooHoo! or But It’s Not Google Yet (more catchword branding), the deal is done. It’s been approved and implementation has already begun. Microsoft and Yahoo! will team up at an attempt to produce a more profitable search business. Hopefully, this will also mean a better search experience for users.
This deal will affect ...
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eGaming Review (blog) That could make 'Microhoo' worth paying much more attention to from an SEO perspective. 4. Winning the click will be more important than ever December's … See all stories on this topic
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